10 Mea Hana Nānā Hou Hiki Hiki iā ʻoe ke hoʻomaka me ka manuahi

Nā Mea Hana Mele Mana Manaʻo Manuahi

ʻO ke kūʻai aku ʻana kahi ākea ākea o ka ʻike i kekahi manawa hiki ke loli. Manaʻo ʻoe e pono e hana i kahi mea hoʻomakeʻaka i nā mea i ka manawa hoʻokahi: e noʻonoʻo ma o kāu hoʻolālā kūʻai ʻana, hoʻolālā i nā ʻike, e nānā iā SEO a me ka pāʻoihana kaiapili a me nā mea hou aku. 

Laki, loaʻa mau ka martech e kōkua iā mākou. Mea hana pono kūʻai hiki iā mākou ke lawe i kahi ukana mai ko mākou poʻohiwi aku a hana i nā ʻāpana hoʻoluhi a hoʻoliʻiliʻi paha o ka kūʻai aku. Eia kekahi, i kekahi manawa hiki iā lākou ke hāʻawi iā mākou i ka ʻike e hiki ʻole ai iā mākou ke loaʻa i kekahi ala ʻē aʻe - e like me ka nānā ʻana i ka brand. 

He aha ka nānā ʻana i ka Brand?

Nānā māka ke kaʻina o ka huli ʻana i nā kamaʻilio e pili ana i kāu mau lama ma ka pūnaewele: ma ka pāpili kaiaulu, nā kolamu, nā loiloi loiloi, nā pūnaewele, a pēlā aku. ʻO kekahi mau pūnaewele pūnaewele, e like me ka hapanui o nā papaho pāʻoihana kaiaulu, no ka laʻana, ʻae i nā mea hoʻohana e hōʻailona i nā māka e huki i ko lākou nānā. Akā ʻo kēlā mau ʻōlelo i hōʻailona ʻia hiki ke hala maʻalahi i ka walaʻau kaiapili.

Me ka helu o nā pūnaewele pūnaewele i kā mākou hoʻolilo, ʻaʻole hiki i ke kanaka ke nānā pono i nā mea āpau me ka lima. Kōkua nā pono hana nānā iā ʻoe e nānā i ka hana pūnaewele o kāu ʻoihana, e nānā pono i kou kaulana, kiu i kāu mau hoʻokūkū a pēlā aku. 

No ke aha ʻoe e pono ai i ka nānā ʻana i ka Brand?

Akā pono ʻoe e nānā pono i ka ʻōlelo a haʻi e pili ana i kāu brand ma ka pūnaewele? ʻOiaʻiʻo kāu hana!

ʻO ka nānā ʻana i kāu māka e ʻae iā ʻoe e: 

  • Hoʻomaopopo maikaʻi i kāu poʻe hoʻolohe manaʻo: hiki iā ʻoe ke ʻike i nā anuu a me nā pūnaewele i hoʻohana ʻia, nā ʻōlelo a lākou e ʻōlelo ai, kahi a lākou e noho ai, etc. 
  • E hoʻomaopopo he aha nā ikaika a me nā nāwaliwali o kāu brand. Ke hana nei i ka nānā ʻana i nā māka hiki iā ʻoe ke ʻike i nā hoʻopiʻi a me nā noi a nā mea kūʻai aku a pehea e hoʻomaikaʻi ai i kāu huahana. 
  • Maluhia i kāu inoa kaulana kūʻē i kahi pilikia PR. Ma ka loaʻa koke ʻana o nā manaʻo maikaʻi ʻole o kāu māka hiki iā ʻoe ke hana pū me lākou ma mua koke o ka lilo ʻana i pilikia pilikia o ka nohona. 
  • E ʻike i nā manawa kūleʻa: e ʻike i nā anuu hou, nā manawa kūpono backlink, a me nā kaiāulu e mākeke ai.
  • E ʻike i nā influencers e makemake e hui pū me ʻoe.

A ʻo ia wale nō ka hoʻomaka. Hiki i nā mea hana nānā māka ke hana i kēia āpau a ʻoi aku - pono ʻoe e koho i ka mea kūpono no kāu ʻoihana. 

Hoʻololi nā mea hana nānā māka i kā lākou hiki, ʻoi aku ka nui o ka nānā ʻana i ka analytics, hoʻohui nā mea ʻē aʻe i ka nānā ʻana me nā hiʻohiʻona a me nā hiʻohiʻona ʻana i kekahi manawa, nānā kekahi i kahi pae kikoʻī. I kēia papa inoa, ua ʻākoakoa wau i kahi nui o nā pono hana no nā pahuhopu a me nā moʻohelu kālā. Lana koʻu manaʻo e hiki nō iā ʻoe ke loaʻa ka mea kūpono.

ʻAʻohe manuahi a hāʻawi aku i kahi hoʻokolokolo manuahi nā mea hana mākaʻikaʻi a pau ma kēia papa inoa. 

Awario

Awario he mea hoʻolohe hoʻolohe hoʻolohe e hiki ke nānā i kāu mau huaʻōlelo (me kāu inoa inoa) i ka manawa maoli. ʻO Awario kahi koho kūpono loa no nā ʻoihana liʻiliʻi a me nā ʻoihana a me nā ʻoihana kūʻai: hāʻawi ia i nā anamanaʻo ikaika ma kahi kumukūʻai kumukūʻai.

Ka nānā ʻana ʻo Awario Brand

Loaʻa iā ia nā ʻōlelo āpau o kāu māka ma ka pāpili kaiaulu, ma nā nūhou, nā blog, nā kolamu, a me ka pūnaewele. Aia kekahi hoʻonohonoho elaborate o nā kānana e ʻae iā ʻoe e hana i kāu nānā pono ʻana a a ʻAno huli Boolean e kōkua iā ʻoe e hana i nā nīnau kikoʻī loa. Hiki i kēia ke kōkua inā he inoa maʻamau kāu inoa inoa (manaʻo ʻo Apple). 

Me Awario hiki iā ʻoe ke komo i nā ʻōlelo pūnaewele pākahi a me ka hōʻuluʻulu manaʻo o kēia mau manaʻo. Hāʻawi ka mea hana iā ʻoe i ka helu kanaka a me ka ʻike pili i ka poʻe e kūkākūkā ana i kāu laikini, ʻae iā ʻoe e hoʻohālikelike i kāu mau māka i kāu poʻe hoʻokūkū a hāʻawi i kahi hōʻike kaʻawale e pili ana i nā Influencers e ʻōlelo nei i kāu mana.

Hiki iā ʻoe ke hoʻonohonoho iā Awario e hoʻouna iā ʻoe i nā leka hoʻomaopopo me nā ʻōlelo hou ma o ka leka uila, Slack, a i ʻole nā ​​pihi hoʻokaʻaʻike.

Kumukūʻai: $ 29-299 ke uku ʻia i kēlā me kēia mahina; Hoʻolālā nā hoʻolālā makahiki iā ʻoe i 2 mau mahina.

Hoʻokolohua manuahi: 7 mau lā no ka papahana Starter.

Nānā Kuleana

Nānā Kuleana He koho maikaʻi loa ia no ka poʻe hoihoi i ka hana me nā ʻōlelo pākahi. He paepae hoʻohana maʻalahi ia e hāʻawi iā ʻoe i nā ʻōlelo o kāu mana mai nā kumu like ʻole e like me Facebook, Twitter, Reddit, YouTube a me nā mea hou aʻe. 

Nānā Kuleana

ʻO ka pōmaikaʻi mua o Social Searcher kāna hoʻolālā intuitive - ke hele ʻoe i ka pūnaewele official ua noi koke ʻia ʻoe e waiho i kāu huaʻōlelo a hoʻomaka i ka nānā ʻana. ʻAʻole pono ʻoe e kau inoa me kahi leka uila. Lōʻihi iki ka manawa a ka mea ʻimi naʻau e ʻike i nā ʻōlelo a laila hōʻike iā ʻoe i kahi hānai i piha i nā ʻōlelo mai nā kumuwaiwai like ʻole. Hiki iā ʻoe ke kaomi ma ka ʻikepili analytics e ʻike ai i ka haki o nā ʻōlelo e nā kumuwaiwai, i ka manawa i kau ʻia ai, a me ka manaʻo.

He koho maikaʻi loa ka Social Searcher inā makemake ʻoe e nānā koke i nā ʻōlelo o kahi huaʻōlelo ma ka pūnaewele. Inā makemake ʻoe e hoʻokumu i kahi kaʻina nānā māka i hoʻokumu ʻia, maliʻa paha e nānā i nā mea hana ʻē aʻe me ka UI maʻalahi hou aʻe. 

Kumukūʻai: manuahi, akā hiki iā ʻoe ke uku no kahi hoʻolālā (mai € 3., 49 a € 19.49 i ka mahina) e hoʻonohonoho i nā leka uila a me ka nānā mau ʻana. 

Hoʻāʻo manuahi: manuahi ka mea hana. 

ʻLelo noʻonoʻo

ʻLelo noʻonoʻo he pono hana hoʻokele pāpaho e hāʻawi i ka nānā ʻana i nā lepili me nā hana paʻi. A mālama maikaʻi ʻia e hana i kēia mau mea ʻelua. 

ʻLelo noʻonoʻo

Hāʻawi ia i ka lele i loko o nā kamaʻilio ʻike ʻia i ka manawa maoli a me ka launa pū ʻana me nā mea hoʻohana kaiaulu. Hiki iā ia ke alualu i kāu inoa ʻelua ma ka pāpili a me ka pūnaewele a ʻoi aku ma mua o 20 mau ʻōlelo.

ʻO ka mea e kū ai i waho ʻo Mentionlytic ka Kauka aʻoaʻo ʻikepili. He lawelawe AI ia e loaʻa ai nā ʻike hiki ke hana ʻia mai ka ʻike pili kaiaulu. ʻO kahi laʻana, inā ʻoe e nānā i kāu māka, hiki iā ia ke ʻike i nā kikoʻī ʻeha nui o kāu mea kūʻai aku a hōʻike iā lākou iā ʻoe. 

Ma waho aʻe o kēlā, hāʻawi ʻo Mentionlytic i nā aniani e pili ana i ka hiki a me ka mana o nā ʻōlelo i loaʻa, ka mākaʻikaʻi hoʻokūkū, a me kahi ʻano ʻimi Boolean. 

ʻO ka uku: mai $ 39 a $ 299 i ka mahina. 

Hoʻomaʻamaʻa manuahi: hāʻawi ka mea hana i kahi hoʻokolokolo manuahi 14 mau lā. 

Tweetdeck

Tweetdeck He pono hana ia mai Twitter e kōkua iā ʻoe e hoʻokele me ka maikaʻi loa. Hoʻonohonoho ʻia ka papa kuhikuhi i nā kahawai i hiki iā ʻoe ke hāhai i ka hānai, nā leka hoʻomaopopo, a me nā ʻōlelo o kekahi mau helu i ka manawa hoʻokahi. 

Tweetdeck

No ka nānā ʻana i ka hao, hiki iā ʻoe ke hoʻonohonoho i kahi kahawai ʻo "Seach" e hāʻawi i nā ʻōlelo āpau o kāu huaʻōlelo nui (inoa inoa a i ʻole ʻaoʻao pūnaewele) i kāu papa kuhikuhi. Hoʻohana ia i ka loiloi like e like me Advanced Search ma Twitter i hiki ai iā ʻoe ke koho i kahi, nā mea kākau, a me nā helu o nā hana no kāu hoʻonohonoho hoʻonohonoho nānā. 

ʻO ka pono nui o Tweetdeck kona hilinaʻi: ʻoiai he huahana Twitter mana ia, hiki iā ʻoe ke ʻike maopopo ua ʻike ʻo ia i nā KUMU āpau i hiki a ʻaʻole e loaʻa nā pilikia e pili ana iā Twitter.

ʻO ka mea lalo ke nānā ʻia i hoʻokahi paepae wale nō. Inā hoʻokumu ʻia kāu brand i kahi alo Twitter a pono i kahi hopena manuahi e nānā iā ia, ʻo Tweetdeck kahi koho kūpono loa. 

Kumukūʻai: manuahi. 

SEMrush

E kahaha paha ʻoe i ka ʻike ʻana SEMrush ma kēia papa inoa - ma hope o nā mea āpau, ʻike nui ʻia ia me he mea hana SEO. Eia nō naʻe, ua ikaika ka hiki ke nānā i nā pono, ʻo ka mea mua, e kia ana i nā pūnaewele, ʻoiaʻiʻo. 

PALAPALA

Hāʻawi ka mea hana i kahi hānai intuitive o nā kuhi kahi e hiki ai iā ʻoe ke hana me kēlā me kēia pou a me nā ʻaoʻao, tag a lepili iā lākou, a kānana i nā hopena no kahi kiʻi kikoʻī. Me nā pūnaewele, nānā ʻo SEMrush iā Twitter a me Instagram. 

ʻOiai ʻo SEMrush kahi pūnaewele nui, hāʻawi ia i nā mea hoʻohana me ka hiki ke nānā i nā kikowaena kikoʻī. Hiki ke hoʻohana pono ʻia kēia no ka nānā ʻana i nā pāpāho e pili ana i ka ʻoihana a i ʻole kahi pūnaewele loiloi kikoʻī kahi e kūkākūkā nui ʻia ai kāu māka. 

Eia kekahi, ʻo SEMrush kahi mea hana laha ʻole e hiki ke ana i nā kaʻa mai nā ʻōlelo pūnaewele e loaʻa ana nā loulou - ʻo ka hoʻopili ʻana me Google Analytics e ʻae iā ʻoe e nānā i nā kaomi āpau i kāu pūnaewele. 

Kumukūʻai: hoʻokomo ʻia ka nānā ʻana i ka māka i ka Plan Guru e $ 199 no ka mahina. 

Hoʻomaʻamaʻa manuahi: aia kahi hoʻokolokolo manuahi 7 lā i loaʻa. 

E haʻiʻia

E haʻiʻia he hui Palani i hoʻolaʻa ʻia i ka nānā a hoʻolohe ʻana i nā kamaʻilio pūnaewele. Kūpono ʻo ia no nā ʻoihana waena a me nā pae pae ʻoihana ʻoiai hāʻawi ia i nā aniani ʻokoʻa a me nā hoʻopili ʻē aʻe me nā pono hana ʻē aʻe no ka nānā pono ʻana i ka brand.

E haʻiʻia

Hāʻawi ia i nā mea nui i ka hulina manawa maoli - ʻokoʻa i nā mea hana ʻē aʻe ma kēia papa inoa (Awario, Brandwatch) hāʻawi wale i nā ʻike mōʻaukala (ʻo ia hoʻi nā ʻōlelo i ʻoi aku ma mua o hoʻokahi pule) ma ke ʻano he hoʻohui. Huki ʻia ka ʻikepili mai Facebook, Instagram, Twitter, nā kolamu, nā blog, nā wikiō, nā nūhou, ka pūnaewele, a me ka lekiō a me ke kīwī e hōʻoia ai e noho ʻoe i ka ʻike o nā kamaʻilio āpau e pili ana i kāu brand. 

Hāʻawi ka mea hana nānā māka i kahi papa kikoʻī kikoʻī me nā ʻano metric like me ke kāne, ka manaʻo sentiment, hiki a pēlā aku. Loaʻa iā ia kahi hoʻopili API e hiki ai iā ʻoe ke kūkulu i kā lākou kālailai i kāu pono ponoʻī a pūnaewele paha. 

Kumukūʻai: manuahi ka mea hana a hiki i ka 1,000 mau manaʻo. Mai laila, hoʻomaka nā kumukūʻai ma $ 25 i ka mahina. 

Hoʻomaʻamaʻa manuahi: Hāʻawi ʻo Mention i kahi hoʻokolokolo manuahi 14 mau lā no nā hoʻolālā uku. 

Buzzsumo

Buzzsumo He mea kūʻai aku i nā pono no laila hoihoi paha ka mākaukau o kāna māka i ka nānā ʻana i nā pono e prioritizing i ka ʻike.

Buzzsumo

Hāʻawi ka mea hana iā ʻoe e nānā i nā ʻike āpau e ʻōlelo ana i kāu brand a kālailai i ka hoʻopili ʻana ma kēlā me kēia ʻāpana o ka ʻike. Hāʻawi ia iā ʻoe i ka helu o nā mahele ma ka pāpili kaiaulu, ka helu o nā makemake, nā ʻike a me nā kaomi. Hōʻike pū ia i nā helu helu maʻamau no kāu ʻimi. 

Ma ka hoʻonohonoho ʻana i nā mea hoʻomākaukau hiki iā ʻoe ke noho i kēia lā me kēlā me kēia ʻatikala hou a me ka pou blog e ʻōlelo nei i kāu inoa. Hiki iā ʻoe ke hana i nā makaʻala e alualu i nā inoa inoa inoa inoa, nā hoʻokūkū hoʻokūkū, nā ʻike mai kahi pūnaewele, nā ʻōlelo huaʻōlelo, nā backlinks, a i ʻole kahi mea kākau. 

ʻO ke kumu kūʻai: hoʻomaka nā kumukūʻai ma $ 99. 

Hoʻāʻo manuahi: aia kahi hoʻāʻo 30 lā manuahi.

Kūkākūkā kamaʻilio

Kūkākūkā kamaʻilio he inoa kona i loko o ke kaiāulu analytics media - ua manaʻo ʻia ʻo ia kekahi o nā mea hoʻolohe hoʻolohe nui a me nā pono nānā. A ʻoiaʻiʻo nō! 

Kūkākūkā kamaʻilio

He mea hana ʻoihana ʻoihana no nā kime kūʻai aku nui me nā dashboard analytics a me nā ʻike e pili ana iā AI. Hāʻawi ʻo Talkwalker i ka ʻikepili i ka manawa maoli akā hōʻiliʻili nō ia a kālailai i nā ʻōlelo ʻana i ka inoa e hoʻi i ʻelua mau makahiki. Hoʻokahi mea i ʻokoʻa Talkwalker mai kāna mau hoʻokūkū ka ʻike ʻike: hiki i ka mea hana ke loaʻa i kāu lōkō ma nā kiʻi a me nā wikiō ma o ka Pūnaewele.

Kumuwaiwai ʻo Talkwalker i ka ʻikepili mai nā pūnaewele media 10 me nā mea pohihihi e like me Webo a me TV a me nā nūhou lekiō.

Kumukūʻai: $ 9,600 + / makahiki.

Hoʻāʻo manuahi: ʻaʻohe hoʻokolokolo manuahi, akā aia kahi demo liʻiliʻi.

Meltwater

ʻO kahi hopena ʻē aʻe ʻenehana ʻoihana ʻenehana ʻo Meltwater. ʻO ia kahi pāpaho kaiapili a me nā mākala aniani kālepa e hilinaʻi nui iā AI e hāʻawi i nā ʻike hiki ke hana.

Meltwater

Nānā ʻia ma mua o ka pāpaho kaiapili wale nō, ke nānā nei i nā miliona o nā pou i kēlā me kēia lā mai nā papaho pāʻoihana kaiapili, nā blog, a me nā pūnaewele nūhou. Hoʻopili ia i nā ʻōlelo kūpono ʻole a hāʻawi i ka manaʻo i nā manaʻo āu e hoihoi ai

Hoʻopili pū ʻo Meltwater i nā papa dashboard he nui e nānā, benchmark, a kālailai i kāu hana pūnaewele. Hiki iā ʻoe ke hoʻolālā i nā dashboard i hoʻopilikino ʻia e hālāwai me kāu mau pono i ʻoi aku.

Kumukūʻai: $ 4,000 + / makahiki.

Hoʻāʻo manuahi: ʻaʻohe hoʻokolokolo manuahi, akā hiki iā ʻoe ke noi i kahi demo liʻiliʻi.

NetBase

NetBase ʻO Solutions kahi paepae ʻike māka nunui e hoʻopili pū i ka ʻike hoʻokūkū, ka hoʻokele pilikia ʻana, ka mākaʻikaʻi ʻenehana a me nā hopena ʻē aʻe. 

Nā Pūnaewele NetBase

ʻOi aku ka holomua o ka pono hana mākaʻikaʻi - ʻae ia iā ʻoe e nānā i kāu mīkini ma o ka pāpili kaiaulu, nā pūnaewele, a me nā kahawai kuʻuna maʻamau; ʻike i nā kumu nui e hoʻohuli i ka kuko aloha ma o ka hoʻopili ʻana i ka manaʻo a hoʻopaʻa i kēia ʻikepili i kāu KPI ʻoihana.

Ma waho aʻe o ka ʻikepili i lawe ʻia mai nā pāpili kaiaulu, hoʻohana ia i nā kumuwaiwai ʻē aʻe e like me nā ana, nā pūʻulu nānā, nā helu helu, a me nā loiloi, e ʻike i ka mea hiki e pili ana i kāu mana.

Kumukūʻai: ʻaʻole hoʻolaha ʻo NetBase i ka ʻike e pili ana i kāna kumu kūʻai, ʻo ka mea maʻamau no nā ʻoihana pae ʻoihana. Hiki iā ʻoe ke kiʻi i nā kumukūʻai maʻamau ma ke kāhea ʻana i ka hui kūʻai.

Hoʻokolohua manuahi: hiki iā ʻoe ke noi i kahi demo liʻiliʻi.

Pehea kau ʻōlelo?

Pono ka nānā pono ʻana i nā ʻoihana no nā ʻoihana, akā he aha nā mea hana āu e hoʻohana piha ai iā ʻoe. E nānā i kāu moʻohelu kālā, nā paepae āu e makemake ai e uhi, a me kāu mau pahuhopu.

Makemake ʻoe e nānā i nā ʻōlelo a kēlā me kēia e mālama i nā noi a nā mea kūʻai aku a hoʻonui i ka hoʻopili ʻana? A i ʻole makemake paha ʻoe e kālailai i kāu pahuhopu i hoʻopaʻa ʻia e hoʻomaikaʻi i kāu hoʻolālā kūʻai? A i ʻole hoihoi ʻoe i nā manaʻo mai nā pūnaewele kikoʻī a i ʻole nā ​​loiloi hōʻuluʻulu manaʻo?

Aia kekahi mea hana no kēlā me kēia pono a me ka moʻohelu kālā, a hāʻawi ka hapa nui o lākou i nā mana manuahi a i ʻole nā ​​hoʻokolohua manuahi no laila ke paipai nei wau iā ʻoe e ʻike i kahi e kūpono i kāu mau pono a hoʻāʻo.

Akahana: Martech Zone ke hoʻohana nei i kā lākou loulou pili no SEMrush ma luna.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.