ʻO Brody PR: I ka manawa e FIRE ai i kāu Firm Pili Pili

250px-Scream_at_l laptop.jpgI kēia lā, a me kekahi mau haneli haneli koʻikoʻi ʻē aʻe, nā mea nūpepa a me nā alakaʻi ʻoihana, ua loaʻa iaʻu kahi leka uila i noi ʻole ʻia mai iā Beth Brody (beth@brodypr.com) me kahi paʻi paʻi i loko e pili ana i ka Jump Start Social Media Publishing a New E-Book on Social Media Marketing For Small Business.

ʻAʻole lawa ka maikaʻi ʻo ia nō ka SPAM, hāʻawi ākea ia i ka papa inoa o nā mea e loaʻa ana me ka inoa a me ka leka uila o kēlā me kēia. Lohe loa o BCC?

ʻAʻole maopopo iaʻu ʻo Betama a ʻaʻole maopopo iaʻu ʻO Brody PR, akā e hōʻike wau iā lākou, a me kā lākou prospect a me nā mea kūʻai aku, pono lākou i ka backlash nui a lākou e loaʻa nei. Hoʻokahi pane (pane i nā mea āpau) i ka pae leka uila (e hoʻomau nei) mai kahi ʻano ʻoihana kaulana e heluhelu nei:

Lawe iaʻu mai kēia f —- g papa inoa aʻu i noi ʻole ai e noho a ʻaʻole hiki ke haʻalele inoa ʻole.

ʻO ka papa inoa o ka poʻe i hele aku i kēia ka ʻo wai lā o nā influencers. ʻOiai pālahalaha wau i kaʻu hana ka papa inoa, huhū pū wau i kahi hui ʻo Public Relations e ʻākoakoa i kahi papa inoa e like me kēia e leka iā mākou. Manaʻo wau he puke e-puke maikaʻi loa ka Jump Start Social Media E-Book… akā ʻaʻole wau e kiʻi e hoʻoiho iā ia, loulou iā ia, ʻaʻole hoʻi e paipai iā ia no ka mea ua hoʻopiʻi ʻia wau e kā lākou ʻoihana PR.

ʻO nā ʻoihana pili lehulehu, ʻoi aku ma mua o nā mea ʻē aʻe o ka ʻoihana, pono e ʻike i ka hopena o nā leka uila i noi ʻole ʻia a me ke koʻikoʻi o ke kamaʻilio e pili ana i ka ʻae i kēia ao o ka spam. He palapala hoʻopili kaʻu ma kaʻu pūnaewele i hiki i nā poʻe ke waiho iaʻu i kahi laina - he ala maikaʻi loa ia no kahi paʻa PR e hoʻohui me aʻu ... a i ʻole ma o ka 80 mau ʻano kaiāulu ʻē aʻe aʻu e kamaʻilio ai. He palaualelo PR kēia, maʻemaʻe a maʻalahi hoʻi.

I kēia manawa kaʻu leka uila i ka lima o ke Akua-ʻike-ʻo wai no ka mea ua poina kekahi ʻoihana PR i nā lula āpau o na Aina e. Ma ke ʻano maikaʻi, ua paʻi wau i kā lākou leka uila i ka honua āpau e ʻike. Makemake ʻoe e hoʻokuʻu iā Bet i kahi leka ke loaʻa iā ʻoe kāu hoʻolaha hou aʻe - maopopo iaʻu e aloha lākou iā ia!

E hoʻohui ʻia ʻo Brody i ka papa inoa lōʻihi o Nā Spammers PR by ʻO Gina Trapani. Ke haʻohaʻo nei wau inā paha e kū ana ʻo Brody i ka hoʻopiʻi papa hana no ka ʻaihue ʻana i ka hana CAN-SPAM ʻoiai ʻaʻole lākou i hāʻawi i kahi ala e haʻalele ai i nā kamaʻilio lehulehu.

ʻO ka manawa aʻe e hoʻolimalima i kahi ʻoihana PR, e ʻike pehea lākou e ʻike ai i nā influencers i ka mākeke a pehea lākou e hoʻokokoke aku ai iā lākou. Inā like ia me Brody PR, mai hoʻolimalima iā lākou. ʻAʻole lākou i loaʻa. Inā loaʻa iā ʻoe kahi paʻa e like me Brody PR nāna e hoʻopuka nei i nā influencers, puhi iā lākou. E hana lākou i nā mea ʻoi aku ka maikaʻi ma mua o ka maikaʻi no kāu māka.

Heluhelu Hou: Pehea i luku ʻia ai kahi leka uila i kahi ʻoihana paʻa PR, Mahalo wau i ke kala aku, Holo ka pilina lehulehu: ʻO kahi haʻawina a me kahi leʻo ... Manaʻo wau e hiki hou mai ana…

MEA HOU: 8/21/2009 Rec'd kahi mea maikaʻi loa mai Bet Brody i kēia lā e kala nei no ka snafu, he ʻatikala i aʻo ʻia ʻo Beth e hiki koke mai ana.

MEA HOU KUPONO: 10/19/2009 Hoʻopaʻa hou i kahi leka mai kahi Brody PR ʻē aʻe i hewa ʻole kā mākou mau loulou i kā mākou Post! E kala aku me ka mahalo a ua hoʻohou ʻia nā loulou.

22 Comments

  1. 1

    ʻO ka ʻāpana maikaʻi loa e pili ana iā Brody PR ʻo ia kaʻu i kaomi aku ai i kā lākou pūnaewele, ʻo ka mea mua aʻu i ʻike ai ʻo ko lākou kiʻi poʻo poʻo ia e hoʻolaha haʻaheo nei "He ʻoihana me ka lunamanaʻo ..."

    Inā ʻaʻole ia ʻo Irony, a laila ʻaʻole maopopo iaʻu ka mea.

  2. 2

    Doug - ka poʻe hana i kēia ʻano mea he ʻano hilinaʻi ʻole ko lākou iā lākou iho. E nānā i kāna papa inoa mea kūʻai aku; ʻaʻole ʻoe e pīhoihoi? ʻOiai ʻaʻole ʻoe i komo i loko, ʻo ka mea āna e haʻi aku ai iā ʻoe he mea nui loa ia, ʻoi aku ka maikaʻi e ʻike ʻo ia e mahalo ʻoe i ka hoʻonani ʻana iā ʻoe me kāna leka uila.

    ʻAʻole loaʻa iā ʻoukou e ka pāpaho kaiapuni ke pili i ka mea nui maoli.

  3. 3

    Mahalo no ka kau ʻana i kēia, Doug. ʻO kā lākou pili lehulehu, a laila aia nā pilina media, a laila pono lākou e pili i nā pilikanaka (ka umbrella e hāʻule nā ​​influencers ma lalo). ʻO ka hoʻohui ʻana i kēia mau mea ʻekolu i hoʻokahi manawa he holo pono holoʻokoʻa ma waena o ka ʻoihana, a he hōʻoia hōʻoia i ka loaʻa ʻole o ka hapa nui o nā ʻoihana.

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    wow - ʻae he f-up nui kēia akā inā ʻaʻole kēia he hewa hou i kā lākou ʻaoʻao pono ʻoe e hāʻawi i ka pōmaikaʻi o ke kānalua. He lā maikaʻi ʻole kā ka poʻe a hana hewa i kekahi manawa. He aha inā inā ua kāhea kekahi i kou poʻo a lawe i kahi lynch mob ma hope ou i kēlā me kēia manawa ke kuhi hewa ʻoe i ka holo o kahi lā? Ua like kēia pou ma ke ʻano nui me ka hoʻowahāwahā ʻole ʻia i ka ʻoihana a me ka mea hoʻolaha i nīnau ʻia. ʻIke loa, pono ʻoe i kahi lā maikaʻi ʻole e lilo i kēia huhū a me ka pūʻali koa.

  7. 7

    Doug:

    ʻAʻole wau e ʻaelike. A i ka ʻoiaʻiʻo, manaʻo wau he koʻikoʻi koʻikoʻi ʻole kēia pou. ʻO COURSE ʻike ka wahine iā BCC. Hana hewa ʻo ia. ʻO ka laina CC a me BCC he mile wale nō ia mai kēlā me kēia.

    ʻAe ʻoe ʻaʻole maopopo iā ʻoe iā Bet Brody a i ʻole Brody PR. E haʻi ʻoe i nā mea āu i ʻōlelo ai i kēia pou i kona alo. E ʻōlelo paha ʻoe i kāna mea kūʻai aku i mua ona e kipaku iā ia no ka mea ua kuhihewa ʻo ia no ka waiho ʻole ʻana i ka poʻe i ka laina BCC? ʻAʻole wau ʻike iā ʻoe, no laila ʻaʻole wau i ʻike i ka pane i kēlā nīnau, akā makemake wau e ʻike.

    ʻO FAR kēia mai ka spam ʻoi aku ka maikaʻi. ʻAʻole ʻoe i loaʻa i ka spam maoli?

    Ua kuhi hewa kēia wahine a kūpono ʻole ka pane. ʻO ka poʻe i pane, e like me ka ʻōlelo āu i hoʻohana ai, ʻike i kā lākou hana. ʻO lākou ka mea e spamming i nā mea ʻē aʻe āpau, me ka noʻonoʻo. A maopopo iaʻu ʻaʻole kēia ka manawa mua i hana ai kēia. Makemake wau e ʻike i kou mau manaʻo i loko o kahi ʻatikala aʻu i kākau ai e pili ana i ka ʻāpana.

    ʻO nā "gurus" nā pāpili kaiaulu a me nā mea nūpepa blog he egotistical jerks
    http://www.sparkminute.com/?p=915

    Eia kekahi, inā makemake ʻoe i kahi moʻolelo PR ʻole e heluhelu, heluhelu i kēia. He mahele ʻelua ia ma kahi e hele mai ai ka mea kūʻai aku me kahi neʻe loa obtuse i ka hopena.

    E PR, ʻaʻole pono nā mea nūpepa e hoʻohana ai
    http://www.sparkminute.com/?p=497

    UPDATE: Ka moʻolelo ʻike PR maikaʻi ʻole. Hoʻopiʻi ka mea kūʻai a PR firm.
    http://www.sparkminute.com/?p=514

    • 8

      Aloha ʻoe,

      1. ʻAʻole wau i hoʻomaka i kēia moʻo weliweli o nā hanana, dspark. Pono wau e pane iā ia.
      2. ʻO kēia kahi ʻoihana LOA. ʻO kēia kā lākou hana a, no ka mea, ko lākou EXPERTISE. ua like ia me ka nīnau ʻana inā ʻaʻole pono e huhū kahi kauka i ka wāwae i ʻoki ʻoki ʻia me ka Kauka.
      3. ʻO ia ka leka uila pāʻoihana i noi ʻole ʻia me NO opt-out.
      4. Ua kūkulu malū lākou i kēia papa inoa o nā leka uila me ka ʻike ʻole o ka poʻe e loaʻa ana.

      ʻAʻole kēia he kuhi ʻoiaʻiʻo - pono he mau mahina e waiho pū i kēia papa inoa a loaʻa iā lākou kā lākou mea kūʻai aku e uku nei no kēia ʻoihana. ʻAʻole pololei kēlā, ʻo ka ʻaoʻao ʻē aʻe - ʻelua ʻino a hoʻopunipuni hoʻi.

      Doug

      • 9

        Pono ke kaupaona ʻia iā ʻoe ʻaʻole loa i hana hewa, e Douglas. Hoʻomaikaʻi aku wau iā ʻoe no kēlā, e hala hewa ʻole e hana hewa i PR.

        ʻO wau pū me Dāvida ma kēia. Ma luna a pono ʻole, akā ua manaʻo paha ʻoe i ka pono e hele i mua o nā pou ʻē aʻe.

        • 10

          ʻO Jeremy,

          ʻAʻole wau i ʻōlelo ʻaʻole i hana hewa. I ka manawa aʻu i hana hewa ai, ua hālāwai wau me nā hopena. Inā ʻaʻole i loaʻa iā mākou nā hopena, ʻaʻole mākou e ʻike he hewa ia, ʻo ia? Hoʻopili wau me Ms. Brody, ua hoʻouna aku iā ia i kaʻu puke e pili ana i ka Blogging Business, a hāʻawi ʻia e kōkua iā ia me nā mea āpau e pono ai.

          Doug

    • 12

      ʻAʻole wau maopopo e pili ana iā Doug, akā makemake wau e ʻōlelo pololei i nā mea like iā Ms. Brody inā loaʻa iaʻu ka manawa kūpono.

      Manaʻo wau he ʻoi aku ka maikaʻi ma mua o ka spam kuʻuna. ʻAʻole hoʻolaha nā ʻoihana pili lehulehu. Ua manaʻo ʻia lākou he loea kamaʻilio e ʻike i nā ʻano o nā leka e ʻoluʻolu i ka poʻe e hoʻolohe ana a he aha nā hana e huhū ai lākou. Inā ʻike kekahi pehea e ʻike pono ai i ka hele pololei ʻana o kahi leka, he paʻa PR ia.

      • 13

        ʻO Robby,

        Ua loaʻa iaʻu ka manawa kūpono. Ua kāhea mai ʻo Beth Brody iaʻu ma ka leka uila a noi mai i koʻu ʻae e ʻōlelo i kaʻu blog i loko o kāna blog hou, Nā Haʻawina Haʻawina. A ua noi wau i kahi kala kala - a loaʻa ia. Manaʻo wau e ola hou ʻo Ms. Brody mai kēia… kanalua ʻole.

        Doug

  8. 14

    Manaʻo wau ma mua ʻaʻole ʻike kekahi i ka BCC. Ua loli wau i koʻu manaʻo. Loaʻa wau i ka nūhou a me PR hoʻopuka i ka lā holoʻokoʻa me (kekahi manawa) HANDREDS o nā leka uila i ka TO: kahua (pinepine nā inoa a me nā leka uila o kēlā me kēia kanaka media ma ka mokuʻāina o Indiana mai ka lekiō. i ke kīwī e paʻi ai, ʻo ka hapa nui o lākou aʻu e ʻaʻohe makemake i kā lākou leka uila i hoʻolaha ʻia i ke ākea, ʻaʻole e haʻi ʻia ua manaʻoʻiʻo wau he hōʻeha kēia i ke kānāwai pekelala, ʻeā?).

    Manaʻo wau he manaʻo a kūkākūkā ʻia ia i ka hoʻāʻo e hōʻike i ka poʻe e loaʻa ana iā WHO i loaʻa ka leka uila. ʻO ka mea mua, hoʻāla aʻe ia i ka manaʻo nui o ka mea hoʻouna ma o ka hōʻike ʻana i kahi lehulehu i ka mea i manaʻo ʻia e pili ana i kā lākou mana. Eia kekahi ma ka hana ʻana i kēia, kau ʻia i kahi ʻāpana iki (a i ʻole ʻaʻole maʻa loa) kaomi i ka mea e loaʻa ana e hoʻohana i ka mea. Ma hope o nā mea āpau, inā loaʻa i kēia mau influencers nui nā mea a hoʻohana paha iā ia, ʻaʻole anei wau e hoʻohana pū kekahi iā ia?

    A ʻo ka laina lalo penei: ua loaʻa ʻo ia iā ʻoe e kamaʻilio e pili ana, ʻaʻole anei? Mahalo i ka nui o ka poʻe e heluhelu i kāu blog a kāomi ma o i nā loulou i hāʻawi ʻia? He aha ka ʻōlelo a ka luna politika? "ʻOi aku ka maikaʻi o ka hoʻolaha lehulehu ma mua o nā mea āpau ʻole – e kāhea wale i koʻu inoa." Lawe ʻoe i ka maunu, laina kuʻi a me ka poho. A i kēlā manaʻo, hana maikaʻi ʻo ia i kāna hana.

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    ʻO ka hana ʻole ʻana iā BCC kahi hala ATD nui loa ia, akā i PR pono ʻoe e hoʻouna i nā leka uila i nā hui pūnaewele - ʻo ia wale nō ke ala e hiki ai iā ʻoe ke lawe i nā mea āpau e pili ana i ka nūhou. Hoʻomaopopo wau i kou huhū i ka hoʻolaha ʻana i kāu leka uila - a he kūpono kou manaʻo i kēia ala - akā, ma ke ʻano he blog, ʻaʻole ʻoe e ʻike e pili ana i nā moʻolelo nūhou ke hiki mai lākou, a he mea hou a hou, ma mua o ke kali ʻana e nīnau ʻia?

    ʻAʻole wau i ʻike i ke ʻano o nā mokuʻāina, akā ma aneʻi ma ʻEnelani kākau inoa nā mea kākau moʻolelo i ka ʻikepili pūnaewele kikoʻī i hiki iā lākou ke hoʻouna ʻia i nā mea pili iā lākou e ka poʻe a lākou e pili ʻole ai. He aha ia pilikia?

  11. 18

    Hoʻohui, ʻo kēia paha kahi exec moʻomeheu ʻōpio, kahi mea i hoʻomaka i PR, a hana hewa. Ua hōʻino loa ʻoe iā ia. No ke aha mai ʻoe e callous? Ma ka liʻiliʻi ua hala ʻole kāna kuhihewa.

    ʻAʻole pono lākou e hoʻolilo i mau mahina i ka hōʻiliʻili ʻana i ka papa inoa - hiki iā ʻoe ke hele i Media Atlas, Vocus, Cision a i ʻole nā ​​helu ʻikepili media ʻē aʻe a huki i kahi papa inoa o nā mea nūpepa, nā mea nūpepa, nā hoʻoponopono, nā mea hana ... nā mea āpau. Ua hoʻouna wau i kahi leka uila i ka poʻe 227 i nehinei, i kēia lā ua kelepona wau iā lākou āpau e ʻike inā makemake lākou e hoʻohana. Loaʻa iaʻu kahi loiloi o nā nīnauele a me ka uhi ʻana no kaʻu mea kūʻai aku. Hewa kēlā? ʻAʻole. ʻO ke ala wale nō ia e hana ai - ʻike lākou ia, ʻike wau, ʻaʻohe mea ʻē aʻe e pili ana iā ia.

    • 19

      ʻO PRMira, ka mea a lākou i hana ai, a me kāu e hana nei, ILLEGAL i United States. Pono ʻoe e hoʻolako i kahi ʻōnaehana opt-out, i ʻole inā kūʻē ʻoe i ka hana CAN-SPAM. ʻIke paha ʻoe e hoʻokau nei ʻoe i kāu ʻoihana? Kū i ka poʻe Spamming. E kau i kahi opt-n ​​ma kāu pūnaewele a hōʻiliʻili i nā helu leka uila i ke ala kūpono - me ka ʻae ʻana o ka poʻe. DougSent mai kaʻu Verizon Wireless BlackBerry.
      Mai: Hōʻike IntenseDebate

  12. 20

    ʻAʻole wau e hoʻokau i kaʻu ʻoihana, no ka mea mahalo ka poʻe kākau moʻolelo i ka hoʻouna ʻia ʻana o ka ʻike e pili ana iā lākou a i kēia lā. Pēlā e hana ai ʻo PR a hauʻoli ka hapanui o ka poʻe i ka hoʻonohonoho ʻana, ʻo ka poʻe i loaʻa i nā paʻi paʻi ua hoʻopili ʻia. I kekahi manawa hoʻouna paha ʻoe iā ia i kekahi nona ka pili ʻole, a laila haʻi lākou iā ʻoe, e kala aku ʻoe a ʻaʻole kākau kekahi i kahi blog ʻino e pili ana iā ia.

    ʻIke maopopo ʻaʻole wau ʻike e pili ana i nā lula i nā Aupuni, akā ʻo Vocus, Cision, a pēlā aku, hana i ka honua (manaʻo wau he mau hui ʻAmelika lākou), ʻaʻole hiki iaʻu ke noʻonoʻo he ʻokoʻa loa ia. Manaʻo maoli wau ke hana nei ʻoe i kahi ʻino i loko o ka tī. ʻAʻole ia e like me kāna hoʻouna ʻana iā ʻoe i kahi leka uila e pili ana i nā pila hoʻonui penis a i ʻole e noi ana i kāu kikoʻī panakō - he ʻāpana maoli kēia o PR, a ʻae nō, ua nalllsed ʻia ʻo ia e ka hele ʻole ʻana i BCC, akā ʻo ia ka nui. ʻAʻole pono kāu overreaction.

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    ʻAʻole wau e hoʻokau i kaʻu ʻoihana, no ka mea mahalo ka poʻe kākau moʻolelo i ka hoʻouna ʻia ʻana o ka ʻike e pili ana iā lākou a i kēia lā. Pēlā e hana ai ʻo PR a hauʻoli ka hapanui o ka poʻe i ka hoʻonohonoho ʻana, ʻo ka poʻe i loaʻa i nā paʻi paʻi ua hoʻopili ʻia. I kekahi manawa hoʻouna paha ʻoe iā ia i kekahi nona ka pili ʻole, a laila haʻi lākou iā ʻoe, e kala aku ʻoe a ʻaʻole kākau kekahi i kahi blog ʻino e pili ana iā ia.

    • 22

      PRMira,

      "Pēlā e hana ai ʻo PR" ʻaʻoleʻoiaʻiʻo. He pilina wau me nā ʻoihana PR he nui a ʻaʻole lākou e hōʻiliʻili i nā helu leka uila o nā influencers i ka mākeke me ka ʻole o kā lākou ʻae a laila SPAM iā lākou. E paipai nui wau iā ʻoe e noʻonoʻo hou i kāu hoʻolālā. Loaʻa paha iā ʻoe nā hopena no kāu mea kūʻai aku, akā ʻo ka POTENTIAL e loaʻa nā hopena ʻoi aku ka maikaʻi ma o ke kūkulu ʻana i nā pilina pili i ka ʻae ʻoi aku ka nui.

      E paipai wau iā ʻoe e heluhelu pū i nā kānāwai UK ma SPAM, "hiki ke hoʻokokoke ʻia nā hui ʻo 'cold' me nā leka uila akā i kēia mau manawa pono nā leka uila i kahi paukū opt-out."

      Doug

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.