ʻO Brody PR: I ka manawa e FIRE ai i kāu Firm Pili Pili

250px-Scream_at_l laptop.jpgI kēia lā, a me kekahi mau haneli haneli koʻikoʻi ʻē aʻe, nā mea nūpepa a me nā alakaʻi ʻoihana, ua loaʻa iaʻu kahi leka uila i noi ʻole ʻia mai iā Beth Brody (beth@brodypr.com) me kahi paʻi paʻi i loko e pili ana i ka Jump Start Social Media Publishing a New E-Book on Social Media Marketing For Small Business.

ʻAʻole lawa ka maikaʻi ʻo ia nō ka SPAM, hāʻawi ākea ia i ka papa inoa o nā mea e loaʻa ana me ka inoa a me ka leka uila o kēlā me kēia. Lohe loa o BCC?

ʻAʻole maopopo iaʻu ʻo Betama a ʻaʻole maopopo iaʻu ʻO Brody PR, akā e hōʻike wau iā lākou, a me kā lākou prospect a me nā mea kūʻai aku, pono lākou i ka backlash nui a lākou e loaʻa nei. Hoʻokahi pane (pane i nā mea āpau) i ka pae leka uila (e hoʻomau nei) mai kahi ʻano ʻoihana kaulana e heluhelu nei:

Lawe iaʻu mai kēia f —- g papa inoa aʻu i noi ʻole ai e noho a ʻaʻole hiki ke haʻalele inoa ʻole.

ʻO ka papa inoa o ka poʻe i hele aku i kēia ka ʻo wai lā o nā influencers. ʻOiai pālahalaha wau i kaʻu hana ka papa inoa, huhū pū wau i kahi hui ʻo Public Relations e ʻākoakoa i kahi papa inoa e like me kēia e leka iā mākou. Manaʻo wau he puke e-puke maikaʻi loa ka Jump Start Social Media E-Book… akā ʻaʻole wau e kiʻi e hoʻoiho iā ia, loulou iā ia, ʻaʻole hoʻi e paipai iā ia no ka mea ua hoʻopiʻi ʻia wau e kā lākou ʻoihana PR.

ʻO nā ʻoihana pili lehulehu, ʻoi aku ma mua o nā mea ʻē aʻe o ka ʻoihana, pono e ʻike i ka hopena o nā leka uila i noi ʻole ʻia a me ke koʻikoʻi o ke kamaʻilio ʻana me ka ʻae i kēia honua o ka spam. He palapala hoʻopili kaʻu ma kaʻu pūnaewele i hiki i nā poʻe ke waiho iaʻu i kahi laina - he ala maikaʻi loa ia no kahi paʻa PR e hoʻohui me aʻu ... a i ʻole ma o ka 80 mau ʻano kaiāulu ʻē aʻe aʻu e kamaʻilio ai. He palaualelo PR kēia, maʻemaʻe a maʻalahi hoʻi.

I kēia manawa kaʻu leka uila i ka lima o ke Akua-ʻike-ʻo wai no ka mea ua poina kekahi ʻoihana PR i nā lula āpau o na Aina e. Ma ke ʻano, ua paʻi wau i kā lākou leka uila no ka honua holoʻokoʻa e ʻike. Makemake ʻoe e hoʻokuʻu iā Bet i kahi leka ke loaʻa iā ʻoe kāu hoʻolaha hou aʻe - maopopo iaʻu e aloha lākou iā ia!

E hoʻohui ʻia ʻo Brody i ka papa inoa lōʻihi o Nā Spammers PR by ʻO Gina Trapani. Ke haʻohaʻo nei wau inā paha e kū ana ʻo Brody i ka hoʻopiʻi papa hana no ka ʻaihue ʻana i ka hana CAN-SPAM ʻoiai ʻaʻole lākou i hāʻawi i kahi ala e haʻalele ai i nā kamaʻilio lehulehu.

ʻO ka manawa aʻe e hoʻolimalima i kahi ʻoihana PR, e ʻike pehea lākou e ʻike ai i nā influencers i ka mākeke a pehea lākou e hoʻokokoke aku ai iā lākou. Inā like ia me Brody PR, mai hoʻolimalima iā lākou. ʻAʻole lākou i loaʻa. Inā loaʻa iā ʻoe kahi paʻa e like me Brody PR nāna e hoʻopuka nei i nā influencers, puhi iā lākou. E hana lākou i nā mea ʻoi aku ka maikaʻi ma mua o ka maikaʻi no kāu māka.

Heluhelu Hou: Pehea i luku ʻia ai kahi leka uila i kahi ʻoihana paʻa PR, Mahalo wau i ke kala aku, Holo ka pilina lehulehu: ʻO kahi haʻawina a me kahi leʻo ... Manaʻo wau e hiki hou mai ana…

MEA HOU: 8/21/2009 Rec'd kahi mea maikaʻi loa mai Bet Brody i kēia lā e kala nei no ka snafu, he ʻatikala i aʻo ʻia ʻo Beth e hiki koke mai ana.

MEA HOU KUPONO: 10/19/2009 Hoʻopaʻa hou i kahi leka mai kahi Brody PR ʻē aʻe i hewa ʻole kā mākou mau loulou i kā mākou Post! E kala aku me ka mahalo a ua hōʻano hou ʻia nā loulou.

22 Comments

  1. 1

    ʻO ka ʻāpana maikaʻi loa e pili ana iā Brody PR ʻo ia i koʻu kaomi ʻana i kā lākou pūnaewele, ʻo ka mea mua aʻu i ʻike ai ʻo ko lākou kiʻi poʻo e haʻi haʻaheo nei "He hui me ka lunamanaʻo ..."

    Inā ʻaʻole ia ʻo Irony, ʻaʻole maopopo iaʻu he aha ia.

  2. 2

    ʻO Doug - ʻo ka poʻe e hana nei i kēia mau mea he manaʻo koʻikoʻi koʻikoʻi lākou. E nānā i kāna papa inoa o nā mea kūʻai aku; ʻAʻole anei ʻoe i mahalo? ʻOiai ʻaʻole ʻoe i koho, ʻo kāna mea e haʻi aku ai iā ʻoe he mea koʻikoʻi loa ia, no laila ua maopopo ʻo ia e mahalo ʻoe i kona hoʻomaikaʻi ʻana iā ʻoe me kāna leka uila.

    ʻAʻole loaʻa iā ʻoukou ka poʻe pāpaʻi pili i ka mea nui maoli.

  3. 3

    Mahalo no ka hoʻouna ʻana i kēia, Doug. ʻO kā lākou mau pilina lehulehu, a laila aia nā pilina media, a laila ʻo kā lākou SHOULD e pili i ka pilikanaka media (ka umbrella e hāʻule ai nā influencers). ʻO ka hoʻohui ʻana i kēia mau mea ʻekolu i hoʻokahi huaʻōlelo he hāʻule mau loa ia ma ka ʻoihana, a he hōʻoia maikaʻi ʻaʻole loaʻa ka hapa nui o nā ʻoihana.

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    wow - ʻae he f-up nui kēia akā inā ʻaʻole kēia he hewa hou i kā lākou ʻaoʻao pono ʻoe e hāʻawi i ka pōmaikaʻi o ka kānalua. He mau lā ʻino ka poʻe a hana hewa i kekahi manawa. He aha inā e kāhea kekahi i kou poʻo a lawe i ka poʻe lynch ma hope ou i kēlā me kēia manawa āu i hana hewa ai i ka lā? Ua like paha kēia pou me ka ʻole o ka hoʻomāʻewaʻewa ākea i ka ʻoihana a me ka mea hoʻolaha i nīnau ʻia. Akaka, he lā ʻino ʻoe iā ʻoe iho i kēia huhū a me ka hakakā.

  7. 7

    Doug:

    ʻAʻole wau ʻae. A ʻo ka ʻoiaʻiʻo, manaʻo wau he mea paʻakikī kēia pou. ʻO ka ʻoiaʻiʻo ua ʻike ka wahine i ka BCC. Ua kuhi hewa ʻo ia. ʻO ka laina CC a me BCC he mau millimeter wale nō ka mamao mai kekahi i kekahi.

    ʻAe ʻoe ʻaʻole ʻoe ʻike iā Beth Brody a i ʻole Brody PR. E ʻōlelo paha ʻoe i nā mea āu i ʻōlelo ai ma kēia pou i kona alo. E ʻōlelo anei ʻoe i kāna mea kūʻai i mua ona e kipaku iā ia no ka mea ua kuhi hewa ʻo ia no ka hoʻokomo ʻole ʻana i nā poʻe i ka laina BCC? ʻAʻole wau ʻike iā ʻoe, no laila ʻaʻole maopopo iaʻu ka pane o kēlā nīnau, akā makemake wau e ʻike.

    He mamao kēia mai ka spam ʻino. ʻAʻole ʻoe e loaʻa i ka spam maoli?

    Ua hana hewa kēia wahine a ua kūpono ʻole ka pane. ʻO ka poʻe a pau i pane mai, me ka ʻōlelo hoʻohana āu i hoʻohana ai, IKE lākou i kā lākou hana. ʻO lākou ka poʻe spamming i nā mea ʻē aʻe, me ka ʻike. A maopopo iaʻu ʻaʻole kēia ka manawa mua i hana ʻia ai kēia.

    ʻO nā "gurus" pāʻoihana kaiapili a me nā mea kākau moʻolelo he poʻe egotistical
    http://www.sparkminute.com/?p=915

    Eia kekahi, inā makemake ʻoe i kahi moʻolelo pono ʻole PR, heluhelu i kēia. He ʻelua ʻāpana kahi e hele mai ai ka mea kūʻai aku me ka neʻe ʻana o ka obtuse i ka hopena.

    Hey PR, ʻaʻole nā ​​mea paʻahana e hoʻohana ʻia
    http://www.sparkminute.com/?p=497

    UPDATE: ʻO ka moʻolelo ʻike PR maikaʻi ʻole. He palaka ka mea kūʻai aku o ka ʻoihana PR.
    http://www.sparkminute.com/?p=514

    • 8

      Aloha dspark,

      1. ʻAʻole wau i hoʻomaka i kēia ʻano hanana weliweli, dspark. Ua pono ia'u e pane aku ia mea.
      2. He hui PUBLIC RELATIONS keia. ʻO kā lākou HANA kēia a, manaʻo ʻia, ʻo kā lākou EXPERTISE. ua like ia me ka ninau ana ina mea ma'i i okiia kona wawae aole pono e huhu i ke Kauka.
      3. He leka uila kālepa i noi ʻole ʻia me NO ka haʻalele.
      4. Ua kūkulu malū lākou i kēia papa inoa o nā leka uila me ka ʻike ʻole o ka poʻe loaʻa.

      ʻAʻole kēia he kuhi hewa - pono e lawe i nā mahina e hui pū ai i kēia papa inoa a loaʻa iā lākou kā lākou mea kūʻai aku UKU no kēia lawelawe. ʻAʻole pololei kēlā, ʻokoʻa loa - he ʻino a hoʻopunipuni.

      Doug

      • 9

        Pono ke kaumaha iā ʻoe ʻaʻole i hana hewa, Douglas. Ke hoʻomaikaʻi aku nei au iā ʻoe no ia mea, ʻaʻole hiki ke kuhi hewa i ka PR.

        ʻO wau pū me David ma kēia. Ma luna aʻe a pono ʻole, akā ua manaʻo paha ʻoe i ka pono e hele i mua o nā pou ʻē aʻe.

        • 10

          Jeremy,

          ʻAʻole au i ʻōlelo ʻaʻole au i hana hewa. Ke hana hewa wau, ua hālāwai au me nā hopena. Inā ʻaʻohe hopena, ʻaʻole maopopo iā mākou he hewa ia, ʻeā? Ua pili au me Ms. Brody, ua hoʻouna aku au iā ia i kaʻu ebook ma Business Blogging, a ua hāʻawi aku au e kōkua i kāna paʻa me kāna mea e pono ai.

          Doug

    • 12

      ʻAʻole maopopo iaʻu e pili ana iā Doug, akā e ʻōlelo pololei wau iā Ms. Brody inā loaʻa iaʻu ka manawa.

      Manaʻo wau ʻoi aku ka ʻino ma mua o ka spam kuʻuna. ʻAʻole hoʻolaha nā ʻoihana pili aupuni. Manaʻo ʻia he poʻe kamaʻilio akamai lākou e ʻike i ke ʻano o nā leka e leʻaleʻa ai ka poʻe hoʻolohe a me nā ʻano hana e huhū ai lākou. Inā ʻike kekahi i ka holo pololei ʻana o ka memo, he paʻa PR ia.

      • 13

        Robby,

        Ua loaʻa iaʻu ka manawa kūpono. Ua hoʻokaʻaʻike mai ʻo Beth Brody iaʻu ma ka leka uila a noi mai i koʻu ʻae e haʻi i kaʻu moʻomanaʻo ma kāna blog hou, Lessons Learned. A ua noi au i kahi kalahala maʻamau - a loaʻa iaʻu. Manaʻo wau e ola ʻo Ms. Brody mai kēia… ʻaʻohe kānalua.

        Doug

  8. 14

    Manaʻo wau ʻaʻohe mea i ʻike i ke ʻano o ka BCC. Ua hoʻololi au i koʻu manaʻo. Loaʻa iaʻu nā nūhou a me nā hoʻopuka PR i ka lā a pau me (i kekahi manawa) HUNDREDS o nā leka uila ma ke kahua TO: (pinepine nā inoa a me nā leka uila o kēlā me kēia kanaka media ma ka mokuʻāina ʻo Indiana mai ka lekiō. i ka TV e paʻi, ʻo ka hapa nui o ka poʻe aʻu i maopopo ʻaʻole makemake i kā lākou leka uila i hoʻolaha ʻia a puni, ʻaʻole e haʻi i koʻu manaʻoʻiʻo ua kūʻē kēia i ke kānāwai federal, ʻaʻole anei?).

    Manaʻo wau he manaʻo a noʻonoʻo i ka hoʻāʻo e hōʻike i ka poʻe i loaʻa iā WHO i loaʻa ka leka uila. ʻO ka mea mua, hoʻokiʻekiʻe ia i ka manaʻo nui o ka mea hoʻouna ma o ka hōʻike ʻana i kahi anaina nui i ke ʻano o ko lākou mana. Ma ka hana ʻana i kēia, kau ʻo ia i kahi puʻupuʻu liʻiliʻi (a i ʻole ʻaʻole maʻalahi paha) i ka mea loaʻa e hoʻohana i ka mea. Ma hope o nā mea a pau, inā loaʻa i kēia mau mea hoʻoikaika nui ka mea a hoʻohana paha ia, ʻaʻole anei au e hoʻohana pū?

    A ʻo ka hopena kēia: ua hoʻoikaika ʻo ia iā ʻoe e kamaʻilio e pili ana, ʻaʻole anei? Mahalo i ka nui o ka poʻe heluhelu i kāu blog a kaomi i nā loulou i hāʻawi ʻia? He aha ka ʻōlelo kahiko a ke kanaka kālaiʻāina? "ʻOi aku ka maikaʻi o ka hoʻolaha maikaʻi ʻole ma mua o ka ʻole—e kala pololei i koʻu inoa." Ua lawe ʻoe i ka maunu, ka laina makau a me ka mea ʻū. A ma ia ʻano, ua hana maikaʻi ʻo ia i kāna hana.

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    ʻO ka hiki ʻole i ka BCC he ATD koʻikoʻi ia, akā ma PR pono ʻoe e hoʻouna i nā hoʻolaha paʻi i nā hui media ma ka lehulehu - ʻo ia wale nō ke ala e hiki ai iā ʻoe ke kiʻi iā ia i nā poʻe a pau e pili ana ʻoiai ʻo ia ka nūhou. Maopopo iaʻu i kou huhū i ka hoʻolaha ʻia ʻana o kāu leka uila i ka lehulehu – a ua kūpono ʻoe ke manaʻo i kēia ʻano – akā, ma ke ʻano he blogger, ʻaʻole anei ʻoe e makemake e ʻike e pili ana i nā nūhou i ka wā e loaʻa ai, a he mea hou a hou, ma mua o ka kali ʻana. e nīnau ʻia?

    ʻAʻole maopopo iaʻu ke ʻano o nā mokuʻāina, akā ma ʻEnelani nā mea kākau moʻolelo e kākau inoa i nā ʻikepili media i hiki ke hoʻouna ʻia i nā mea pili iā lākou e nā poʻe a lākou e komo ʻole ai. He aha ka hewa o ia mea?

  11. 18

    Eia kekahi, ʻo ia paha kekahi exec moʻohelu ʻōpio, kahi mea i hoʻomaka i ka PR, a hana hewa. Ua hōʻino loa ʻoe iā ia. No ke aha ʻoe e lili ʻole ai? ʻO ka liʻiliʻi he hala ʻole kāna kuhi.

    ʻAʻole pono lākou i hoʻopau i nā mahina e hui pū ai i ka papa inoa – hiki iā ʻoe ke hele i Media Atlas, Vocus, Cision a i ʻole kekahi helu o nā waihona media ʻē aʻe a huki i kahi papa inoa o nā mea nūpepa, nā mea paʻi puke, nā mea hoʻoponopono, nā mea hana… Ua hoʻouna au i kahi hoʻolaha paʻi i ka poʻe 227 i nehinei, i kēia lā ua kelepona wau iā lākou āpau e ʻike inā makemake lākou e hoʻohana. Loaʻa iaʻu kahi haʻahaʻa o nā nīnauele a me ka uhi ʻana no kaʻu mea kūʻai aku mai ia mea. He hewa anei? ʻAʻole. ʻO ia wale nō ke ʻano o ka hana ʻana - ʻike lākou, ʻike wau, ʻaʻohe mea e ʻōhumu.

    • 19

      PRMira, ʻO ka mea a lākou i hana ai, a me kāu e hana nei, he ILLEGAL ma ʻAmelika Hui Pū ʻIa. Pono ʻoe e hāʻawi i kahi hana haʻalele, inā ʻaʻole ʻoe e uhaki i ke kānāwai CAN-SPAM. ʻIke paha ʻoe ke kau nei ʻoe i kāu ʻoihana i ka pilikia? Hoʻopau i ka Spamming kanaka. E kau i kahi koho ma kāu pūnaewele a e hōʻiliʻili i nā helu leka uila ma ke ala kūpono – me ka ʻae ʻia e ka poʻe.DougSent mai kaʻu Verizon Wireless BlackBerry
      Mai: IntenseDebate Notifications

  12. 20

    ʻAʻole wau e hoʻopilikia i kaʻu ʻoihana, no ka mea, mahalo ka poʻe nūpepa i ka hoʻouna ʻia ʻana o ka ʻike pili iā lākou a hiki i kēia lā. ʻO kēia keʻano o ka hana PR a hauʻoli nui ka poʻe i ka hoʻonohonohoʻana,ʻo ka poʻe i loaʻa i nā hoʻolaha paʻi pū kekahi. I kekahi manawa hiki iā ʻoe ke hoʻouna iā ia i kahi mea pili ʻole, a laila haʻi lākou iā ʻoe, e kala mai ʻoe a ʻaʻohe mea e kākau i kahi blog ʻino e pili ana iā ia.

    ʻOiaʻiʻo, ʻaʻole wau i ʻike e pili ana i nā lula ma ʻAmelika, akā ʻoiai ʻo Vocus, Cision, etc. Manaʻo maoli wau e hana ana ʻoe i ka ʻino i loko o kahi kīʻaha kīʻaha. ʻAʻole like ʻo ia i hoʻouna aku iā ʻoe i leka uila e pili ana i nā lāʻau hoʻonui penis a i ʻole ke noi ʻana i kāu kikoʻī panakō - he ʻāpana PR maoli kēia, ʻoiaʻiʻo, ʻaʻole ʻo ia i hōʻole i ka BCC, akā ʻo ia ka nui o ia. ʻAʻohe pono no kāu hoʻopiʻi nui ʻana.

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    ʻAʻole wau e hoʻopilikia i kaʻu ʻoihana, no ka mea, mahalo ka poʻe nūpepa i ka hoʻouna ʻia ʻana o ka ʻike pili iā lākou a hiki i kēia lā. ʻO kēia keʻano o ka hana PR a hauʻoli nui ka poʻe i ka hoʻonohonohoʻana,ʻo ka poʻe i loaʻa i nā hoʻolaha paʻi pū kekahi. I kekahi manawa hiki iā ʻoe ke hoʻouna iā ia i kahi mea pili ʻole, a laila haʻi lākou iā ʻoe, e kala mai ʻoe a ʻaʻohe mea e kākau i kahi blog ʻino e pili ana iā ia.

    • 22

      PRMira,

      "Pēia ka hana PR" ʻaʻole ʻoiaʻiʻo. Loaʻa iaʻu nā pilina me nā ʻoihana PR he nui a ʻaʻole lākou e hōʻiliʻili i nā leka uila o nā influencers ma ka mākeke me ka ʻole o kā lākou ʻae ʻana a laila SPAM iā lākou. Manaʻo nui wau iā ʻoe e noʻonoʻo hou i kāu mau hoʻolālā. Loaʻa paha iā ʻoe nā hopena no kāu poʻe mea kūʻai aku, akā ʻoi aku ka nui o ka POTENTIAL e loaʻa i nā hopena maikaʻi aʻe ma ke kūkulu ʻana i nā pilina pili ʻae.

      Manaʻo wau e heluhelu pū ʻoe i nā kānāwai UK ma SPAM, "Hiki ke hoʻokokoke ʻia nā hui 'anuanu' me nā leka uila akā i kēia mau manawa pono e loaʻa i nā leka uila kahi ʻōlelo koho."

      Doug

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.