ʻAʻole pili iā ʻoe!
I kekahi manawa hou aʻe… it's not about you!
I kēlā me kēia manawa aʻu e ʻōlelo ai ma ka pāpili kaiaulu, aia mau kēlā mau poʻe puzzled i komo a haʻohaʻo i ke kumu lakou should be diving in. There's always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company may incur. A single disadvantage can stop a business from stepping into social media… and typically does.
At a recent event, one of the participants had quite a difficult time understanding why. “Why not the Yellow Pages?”, they asked? “That's where I go!”, they said.
I replied, “Because you're paying attention to how oe hana, kahi oe e hele, a pehea oe communicate. You're not paying attention to consumer demands, consumer behavior, and the new revenue channels that are opening with new media. You're thinking about oe. You're not thinking about where your prospects and your customers already are or where they are growing in numbers.”
Aia kāu mau prospect a me nā mea kūʻai aku ma nā ʻenekini huli… aia ʻoe i nā hopena? Ke noi nei kāu mau mea kūʻai aku a me nā mea kūʻai aku i ke kōkua ma LinkedIn ... ke hoʻolohe nei ʻoe ma laila? ʻO kāu mau prospect a me nā mea kūʻai aku e kamaʻilio e pili ana iā ʻoe ma Facebook a me Twitter. Ke pane nei ʻoe? A i ʻole ke kau inoa wale nei no ka mea aʻe Hoʻopuka Twitter e hoʻohui i nā mea ukali he 10,000.
Is adding social media to your marketing arsenal adding more complication? Perhaps! If you don't manage it effectively, it can be a lot of work. If you manipulate it, it can be a disaster. If you leverage it, though, it can be fruitful.
Once the point was made, the light turned on and this particular attendee became enthusiastic about the opportunities. Your business should be as well! There's a ton of opportunity out there. Climb on board!