Ma aneʻi nā ʻōlelo hōʻoia hōʻoia kaulana.

Pana ʻia ʻo 2014 10 18 ma 11.48.39 PM

Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!

No ke aha e hana ai ka hoʻolaha hoʻolaha kaulana?

Hana ka hoʻolaha hoʻolaha kaulana ma 3 pae ʻokoʻa:
kendra-on-twitter.png

  1. Kaʻike - ʻike mākou i nā hoʻolaha he haneli i kēlā me kēia lā, no laila ʻo ka hiki ke hoʻokaʻawale i kahi hoʻolaha ke kī a hiki i nā mea kaulana ke hāʻawi i kēlā. Ua hana ʻo Catherine Zeta-Jones i kahi poʻe e nānā iki aʻe ma mua o ke kāne Verizon.
  2. ke hoomaikai nei – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
  3. Kaulana – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.

Me ka hoʻomakaʻana Nā Nānā Nūpepa, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my e-Puke or hoʻonui i ke kaʻa i ka blog) ... Hele hewa wau.

Pehea e hana ai nā Tweet i kākoʻo ʻia

hana manaʻo hoʻopuka

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    Nā manaʻo hoihoi DK. Manaʻo wau e haʻi wau i kahi noiʻi hoihoi e kākoʻo i nā kākoʻo a ka poʻe kaulana. ʻO ka hapa nui o ke kāʻei manaʻo e pili ana i kahi pepa seminal e pili ana i ka hoʻohuli kanaka i paʻi ʻia e Richard Petty lāua ʻo John Cacioppo ma kā lāua Elaboration Likelihood Model. ʻO kā lākou koi he ʻelua mau ala mua i ka hoʻohuli manaʻo, ke kikowaena a me ka peripheral (i manaʻo ʻia ua ulu aʻe ma ke ʻano he ʻano noʻonoʻo e kāpae i ka ʻike nui). ʻO ke kikowaena he hoʻopaʻapaʻa kūpono aʻe a hoʻokō ʻia e nā waiwai piha o ka noʻonoʻo ʻoiai ʻo ka peripheral ke ala o ka noʻonoʻo e hana ai i kahi ʻano o ka "hoʻoholo" ʻana i nā ʻano like ʻole. ʻO ka mea hoihoi loa nā kumu e hoʻoholo pehea e hāʻawi ai mākou i ka hoʻokolokolo i ka ʻike i hana ʻia ma ke ʻano ākea e hoʻoholo nui ʻia e nā helehelena kanaka papau - e like me ka makahiki, ka hoʻopiʻi kāne, ke kūlana kaulana, a i ʻole ka loaʻa pilikino. He mea hoihoi loa ia, a aia he mau ton hou o ka noiʻi ma waho inā makemake ʻoe a i ʻole kekahi poʻe heluhelu e nānā.

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