ʻO ka Funnel Hoʻololi Hoʻololi?

kūʻai aku funnel kūʻai aku

E like me kā mākou e ʻike nei, e loli mau ana ke kūʻai aku ʻana a me ke kālepa ʻana. No laila, ke loli nei nā funnels kūʻai aku a me ke kūʻai aku ʻana. ʻOiai ʻaʻole mākou makemake iā ia, pono mākou e hoʻopili.

Ua hoʻolaha ʻo RainToday.com i kahi pou ma kēia kumuhana, e hōʻike nei i kā mākou ponoʻī nā kākoʻo automation marketing, Pono ma Interactive. ʻO Troy Burk, ka CEO a me ka mea hoʻokumu, hana i kekahi mau helu maikaʻi. Akā aia hoʻokahi ʻike e weliweli ai nā mea kālepa:

kūʻai aku funnel kūʻai akuWahi a Forrester Research, kokoke i ka hapalua o nā mea kalepa B2B āpau i ʻōlelo ʻia pani lākou ma lalo o 4% o nā alakaʻi āpau i hoʻokumu ʻia. Eia kekahi, ma lalo o 25% o nā loaʻa kālā āpau e pili ana i ka hokona ʻana.

Ma ke ʻano he mākeke, he ʻike makaʻu kēlā. E noʻonoʻo e pili ana - ʻo kā mākou hana ka hana i nā alakaʻi a hānai iā lākou. Inā hoʻololi wale mākou i 4%, a laila ʻaʻole hauʻoli paha kā mākou execs pae kiʻekiʻe me mākou a ʻaʻole makemake e hoʻolilo i ka waihona kālā i kā mākou hana. ʻOiai kēia helu, ʻaʻole maoli kēia.

Pono mākou i kekahi a me nā hui āpau. ʻO ka ʻoiaʻiʻo, ʻoiai ma kahi o 75% o ka loaʻa kālā e loaʻa mai nā kūʻai aku a me nā mea kuhikuhi, ʻo ka hapa nui o nā kālā kūʻai e hele nei i ka hoʻokumu ʻana a me ka hānai ʻana i nā alakaʻi hou i ka pūnaʻi kūʻai. Ola mākou! A pono.

ʻO ka pilikia laulā i kēia ao uila e hoʻopili i nā kūʻai aku a me ke kūʻai aku ʻana. ʻO ka maʻa mau, ʻelua mau keʻena kaʻawale kēia. Nānā ʻole inā ʻaʻole a i ʻole lākou i ka makahiki hou, he mea nui e kūlike nā hoʻolālā kūʻai a me nā hoʻolālā kūʻai aku a loaʻa kahi hana maʻamau i kahi e hana pono ʻole ai ka lima. ʻO ka automation marketing kahi ala e hana ai i kēia. Hoʻouna ke kūʻai aku i ke kūʻai aku ʻana i kahi leka uila o ke kēpau hou, ua hoʻohui aku ke kūʻai aku iā lākou i ka ʻōnaehana, hana ka ʻōnaehana ʻoihana kūʻai a me nā ala i kahi ʻike o nā mea kūʻai aku, a ʻo nā ʻaoʻao ʻelua i kēia manawa "i ka ʻike" e pili ana i ka mea e hana nei ka prospect a ke hana nei lākou. ʻAʻole ia ka manawa kahe kahe, akā he kumu ia no ka mea hiki ke lilo i palapala alanui maikaʻi no ka pani ʻana i nā alakaʻi hou aku no ke kālepa ʻana

ʻOkoʻa paha nā pahuhopu o ke funnel marketing a me ke funnel kūʻai, akā like ke kāhea a me ke ola ʻana o ke kūʻai aku ʻana, mai kahi kuanaʻike uila. No ke aha e hana pū ʻole ai?

Kūpono like ke kūʻai aku ʻana a me ke kūʻai aku ʻana i ke ola ʻana i ke ola ʻana - e haʻalele kāua i ka hakakā a hoʻomaka e hana me he mea lā hoʻokahi.

4 Comments

  1. 1

    He pilikia kēia i ʻike ʻia e aʻu. ʻAʻole ia he aloha i lilo ma waena o ke kūʻai aku ʻana a me nā kūʻai aku, akā he ʻokoʻa kā mākou mau mea nui. ʻO Marketing (i koʻu honua) e pili ana i nā metric a me ROI (kahi huahana paha e hōʻoia mau i kā mākou waiwai), akā ʻoi aku ka hopohopo o nā kūʻai aku e pili ana i ka launa hoʻokahi ʻana a me ka pani ʻana i kēlā me kēia mea kūʻai i kēlā me kēia manawa.

    ʻO kā mākou hoʻokaʻawale nui loa ke alualu maʻalahi nei i ka corong ma o ke kaʻina pani pani. Hiki iaʻu ke nānā i nā alakaʻi a mākou e lawe mai ai, akā pono mākou e hilinaʻi i nā limahana kūʻai aku e hoʻopaʻa a nānā pono i ka loaʻa kālā maoli, ʻaʻole ia ka hihia mau. Hoʻohui i kēlā me ka ʻoiaʻiʻo i kā mākou ʻoihana (nā lawelawe uku kiʻekiʻe loa, ka hapanui), hiki mai kā mākou mau alakaʻi mai nā helu o nā haneli he nui, a ʻo ke kui maoli ʻana i ka ROI ma kekahi ʻano hana hiki ke paʻakikī.

    • 2

      Mahalo no ka manaʻo, Tyler! ʻAe like wau me kāu ʻōlelo e pili ana i nā makakoho ʻokoʻa. He ʻoiaʻiʻo loa kēlā. Akā manaʻo wau inā maopopo iā mākou ʻelua ke hana nei kā mākou hana i ka pahuhopu like ma ka hana ʻana i nā hana like ʻole, a laila hiki iā mākou ke hoʻopili i kā mākou mea nui i kahi ala maikaʻi (a ʻohi i nā uku!).

      Ma kahi o ROI e hele nei, ua manaʻo mau wau he paʻakikī e hoʻoholo iā ROI no ke kūʻai aku ʻana a kūʻai aku paha ma ke ʻano he nui. Aia nā hana a mākou e hana ai hiki ʻole ke loaʻa i kahi “kumu kūʻai” ma luna o lākou. ʻOiaʻiʻo, hiki i kahi mea kūʻai aku ke kofe me kahi prospect kūpono a kaomi wale lākou, a ʻo ia ka manawa i hoʻoholo ai kēlā prospect makemake lākou e hana pū me kēlā ʻoihana. Akā ʻaʻole i kū ka hoʻololi a hiki i 2 mau mahina ma hope ma muli o nā kumu kūloko a kūwaho hoʻi. I loko o ka honua “kiko kiko”, ʻaʻole maopopo iā mākou ke hana i kahi hopena. ʻO nā hana hea e loaʻa iā ROI? Maopopo ʻole a paʻakikī hoʻi e hoʻoholo.

      • 3

        ʻAe ʻae nō wau. ʻAʻole ia he pilikia maʻalahi e kiʻi. ʻO kaʻu ala e hana maʻamau ai i kahi helu helu helu mai ka piko o kāu punahele a hoʻoholo i nā ʻano o nā hana e waiwai nui iā ʻoe.

        No laila, no ka mea inā ʻoe e ʻōlelo i ka 2% o nā kalaiwaola i kāu pūnaewele e hoʻouna i kahi noi no ka ʻike hou aku, a no kēlā 2%, 30% e huli a lilo i mea kūʻai aku, a ʻo kēlā mau mea kūʻai aku he $ 100k, a laila hiki iā ʻoe ke hana i kahi kālailai. kuhi i ka waiwai o kēlā me kēia malihini kipa hou āu e hana ai - he ROI i hoʻopili pono ʻia i kāu SEO manawa / hoʻoikaika.

        Pololei ʻoe i ka helu ʻia o nā kiko paʻi. ʻ - - hilinaʻi iaʻu - maopopo iaʻu kēlā mau mea. Akā, manaʻo wau pono mākou e loaʻa i nā ana hoʻohālikelike i mea e hoʻonui ai i kā mākou hana, hoʻonui i kā mākou kālā, a hoʻonui i kā mākou manawa. (e laʻa, e hoʻolōʻihi paha mākou i 10 mau hola i kēlā me kēia mahina e hana ana ma SEO? - maikaʻi ke nānā i ke kumukūʻai me ka hoʻi ʻana.

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