SEO kūloko: he aha ke kuhikuhi? Kukulu Hale?

He aha ke kūkulu hale?

ʻO ka ʻimi kūloko ke ola o nā hui āpau e lawelawe i kahi wahi kūloko. He mea ʻole inā he franchise lāhui ia i loaʻa nā wahi ma nā kūlanakauhale like ʻole, kahi mea ʻaelike kaupaku, a i ʻole kahi hale ʻaina kaiāulu ... kahi hulina no kahi ʻoihana pūnaewele e hōʻike nei i ka manaʻo hiki ʻole ke hiki mai ke kūʻai.

No kekahi manawa, ʻo ke kī o ka loaʻa ʻana i ka papa kuhikuhi helu e loaʻa ana nā ʻaoʻao hoʻomohala maikaʻi e kamaʻilio ana i nā kūlanakauhale kikoʻī, nā leka uila, nā kalana, a i ʻole nā ​​kaha ʻāina ʻē aʻe i hiki ke hoʻomaopopo i kāu ʻoihana he kūloko. ʻO ke kī i ka hoʻonohonoho ʻana i ka ʻāina ʻo ia ka hōʻoia ʻana i nā papa kuhikuhi ʻoihana i helu ʻia iā ʻoe i hiki ai i nā mea kolo Google ke hōʻoiaʻiʻo i kāu ʻāina.

I ka ulu ʻana o ka ʻimi kūloko, ua hoʻokumu ʻo Google i kaʻu ʻoihana ʻo Google a hiki i nā ʻoihana ke ʻoi aku ka maikaʻi o ka mālama ʻana i kā lākou mau hopena hulina ma nā ʻenekini hopena ʻaoʻao "pack map". Hoʻopili ʻia me ka hana a me nā loiloi maikaʻi, hiki i kāu ʻoihana ke piʻi i luna o ka poʻe hoʻokūkū ma ka mālama ʻana i kahi kūloko kūloko.

Akā ke loaʻa nei kahi papa kuhikuhi, kahi moʻokāki ʻo Google My Business, a me ka ʻohi ʻana i nā loiloi ʻaʻole wale nā ​​kī o ka ʻimi kūloko. Ua lilo ʻo Google i mākaukau loa i ke kūkulu ʻana i nā algorithms e hiki ai ke hoʻomaopopo i kahi haʻi ʻana o kahi ʻoihana pūnaewele me ka ʻole o kahi backlink. ʻIke ʻia kēia mau mea ma ke ʻano nā hua'ōlelo.

He aha ke kuhikuhi?

ʻO kahi ʻōlelo ʻana ka inoa kikoʻī o kahi ʻano kū hoʻokahi o kāu ʻoihana pūnaewele. Pākuʻi paha i kahi inoa inoa ʻokoʻa a i ʻole laina huahana, kahi helu kino, a i ʻole helu kelepona. ʻAʻole ia he loulou.

ʻOiai e ʻimi nei nā mea aʻoaʻo ʻimi he nui e loaʻa nā loiloi a me nā backlinks, hiki i kāu ʻoihana kūloko ke ulu i kāna ʻike huli ma loko ma o nā ʻōlelo.

He aha ke kūkulu hale?

Kukulu ʻōlelo ʻo ia ke kumumanaʻo o ka hōʻoia ʻana i kāu inoa i haʻi ʻia ma ka pūnaewele ma o nā pūnaewele ʻē aʻe me nā ʻōlelo kūlike ʻole. Ke ʻike pinepine nā ʻenekini huli a ʻike hou i kahi citation ma ka pūnaewele i kū hoʻokahi i kāu ʻoihana, ʻo ia hoʻi ʻoi aku ka hilinaʻi o kāu ʻoihana a hoʻomau lākou i ka helu ʻana iā ʻoe no nā ʻimi kūloko kūloko ma ka pūnaewele.

ʻOi aku ka nui o ka hale Citation ma mua o ka mea no ka mea kūkulu ia kahi kūloko pūnaewele no nā pūnaewele. I loko o ka honua kahi o ka hapalua o nā huli Google āpau i loaʻa kahi kūloko, he papahana koʻikoʻi kēia.

Huli Leo a me nā ʻitationslelo Hoʻokele

Me ka ulu ʻana o ka ʻimi leo, ka loaʻa ʻana o nā kaha puanaʻī mau a pololei hoʻi e lilo ana i mea koʻikoʻi. ʻAʻole hāʻawi ka ʻimi leo iā ʻoe i kahi manawa kūpono e kiʻi ai i kahi malihini kipa ke ʻole kāu ʻoihana ka pane a pololei ka ʻikepili āu e hāʻawi nei i nā ʻenekia huli.

Ma mua o 1 o 5 mau poʻe e hoʻohana nei i ka huli leo a me 48% o nā mea ʻimi leo i ʻimi no ka ʻike ʻoihana kūloko.

Uberall

Uberall He paepae ia e hiki ai i ka hoʻokele manawa manawa maoli o ka ʻikepili kahi o ka hale kūʻai ma o nā pae ʻimi a pau, nā ʻōnaehana palapala, a me nā kaha media e kalaiwa i nā kūʻai. Mālama ʻo Uberall i nā ʻoihana e hoʻokele i kā lākou ʻoihana ma ka pūnaewele, ka inoa a me nā pilina o nā mea kūʻai aku i ka manawa maoli ma kahi anuu a lākou e kuhikuhi ai ʻo ka ʻenekini mākeke wahi.

Noi i kahi Demo Uberall

Ua hoʻokumu ʻia ʻo Uberall Pono Uberall, kahi mana manuahi o kāna anuu i hoʻolālā ʻia e kākoʻo i nā ʻoihana mālama ola kūloko, nā mea kūʻai aku a me nā hale ʻaina i ka wā o ke ahulau. Hiki iā lākou ke hoʻohana iā Uberall Essential e hoʻohou i kā lākou papa inoa no ka manuahi ma waena o Google, Apple, Facebook, Bing, Yelp a me nā mea hou aʻe.

Ua paʻi lākou i kēia infographic, Hale Kūmole, hāʻawi ia i kahi nānā o nā kaha puanaʻī, kūkulu ʻana i nā kaha puanaʻī, a me nā pono o ke kumumanaʻo.

Infographic: he aha kēia i kahi ʻōlelo?

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