SEO kūloko: he aha ke kuhikuhi? Kukulu Hale?
ʻO ka ʻimi kūloko ke ola o nā hui āpau e lawelawe i kahi wahi kūloko. He mea ʻole inā he franchise lāhui ia i loaʻa nā wahi ma nā kūlanakauhale like ʻole, kahi mea ʻaelike kaupaku, a i ʻole kahi hale ʻaina kaiāulu… kahi hulina no kahi ʻoihana pūnaewele e hōʻike ana i ka manaʻo hiki ʻole ke hiki mai kahi kūʻai aʻe.
No kekahi manawa, ʻo ke kī o ka loaʻa ʻana i ka papa kuhikuhi helu e loaʻa ana nā ʻaoʻao hoʻomohala maikaʻi e kamaʻilio ana i nā kūlanakauhale kikoʻī, nā leka uila, nā kalana, a i ʻole nā kaha ʻāina ʻē aʻe i hiki ke hoʻomaopopo i kāu ʻoihana he kūloko. ʻO ke kī i ka hoʻonohonoho ʻana i ka ʻāina ʻo ia ka hōʻoia ʻana i nā papa kuhikuhi ʻoihana i helu ʻia iā ʻoe i hiki ai i nā mea kolo Google ke hōʻoiaʻiʻo i kāu ʻāina.
I ka ulu ʻana o ka ʻimi kūloko, ua hoʻokumu ʻo Google i ka Google Business Profile a ua hiki i nā ʻoihana ke ʻoi aku ka maikaʻi o ka mana ma luna o kā lākou mau hualoaʻa ʻāina ma o ka ʻaoʻao hopena ʻenekini "map pack". Hoʻohui pū ʻia me ka hana a me nā loiloi maikaʻi, hiki i kāu ʻoihana ke piʻi i luna o kāna mau mea hoʻokūkū ma ka mālama ʻana i kahi noho kūloko.
Akā, ʻo ka loaʻa ʻana o ka papa kuhikuhi, kahi moʻokāki Google Business Profile, a me ka hōʻiliʻili ʻana i nā loiloi ʻaʻole nā kī wale nō i ka ʻimi kūloko. Ua lilo ʻo Google i mea akamai i ke kūkulu ʻana i nā algorithm e hiki ke ʻike i kahi ʻōlelo o kahi ʻoihana ma ka pūnaewele me ka ʻole o ka backlink. Ua ʻike ʻia kēia mau mea nā hua'ōlelo.
He aha ke kuhikuhi?
ʻO kahi ʻōlelo ʻana ka inoa kikoʻī o kahi ʻano kū hoʻokahi o kāu ʻoihana pūnaewele. Pākuʻi paha ʻia i kahi inoa inoa ʻokoʻa a i ʻole laina huahana, kahi helu kino, a i ʻole helu kelepona. O i ka loulou.
ʻOiai e ʻimi nei nā mea aʻoaʻo ʻimi he nui e loaʻa nā loiloi a me nā backlinks, hiki i kāu ʻoihana kūloko ke ulu i kāna ʻike huli ma loko ma o nā ʻōlelo.
He aha ke kūkulu hale?
Kukulu ʻōlelo ʻo ia ke kumumanaʻo o ka hōʻoia ʻana i kāu inoa i haʻi ʻia ma ka pūnaewele ma o nā pūnaewele ʻē aʻe me nā ʻōlelo kūlike ʻole. Ke ʻike pinepine nā ʻenekini huli a ʻike hou i kahi citation ma ka pūnaewele i kū hoʻokahi i kāu ʻoihana, ʻo ia hoʻi ʻoi aku ka hilinaʻi o kāu ʻoihana a hoʻomau lākou i ka helu ʻana iā ʻoe no nā ʻimi kūloko kūloko ma ka pūnaewele.
ʻOi aku ka nui o ka hale Citation ma mua o ka mea no ka mea kūkulu ia kahi kūloko pūnaewele no nā pūnaewele. I loko o ka honua kahi o ka hapalua o nā huli Google āpau i loaʻa kahi kūloko, he papahana koʻikoʻi kēia.
Huli Leo a me nā ʻitationslelo Hoʻokele
Me ka ulu ʻana o ka ʻimi leo, loaʻa nā kūkaʻi paʻa a pololei hoʻi i mea ʻoi aku ke koʻikoʻi. ʻAʻole hāʻawi ka ʻimi leo iā ʻoe i kahi manawa kūpono e kiʻi ai i kahi malihini kipa ke ʻole kāu ʻoihana ka pane a pololei ka ʻikepili āu e hāʻawi nei i nā ʻenekia huli.
Ma mua o 1 o 5 mau poʻe e hoʻohana nei i ka huli leo a me 48% o nā mea ʻimi leo i ʻimi no ka ʻike ʻoihana kūloko.
Uberall
Uberall He paepae ia e hiki ai i ka hoʻokele manawa manawa maoli o ka ʻikepili kahi o ka hale kūʻai ma waena o nā pae ʻimi a pau, nā ʻōnaehana palapala, a me nā kaha media e kalaiwa i nā kūʻai. Mālama ʻo Uberall i nā ʻoihana e hoʻokele i kā lākou ʻoihana ma ka pūnaewele, ka inoa a me nā pilina o nā mea kūʻai aku i ka manawa maoli ma hoʻokahi anuu i kapa ʻia ʻo ia ka ʻenekini mākeke wahi.
Ua hoʻokumu ʻia ʻo Uberall Pono Uberall, kahi mana manuahi o kāna anuu i hoʻolālā ʻia e kākoʻo i nā ʻoihana mālama ola kūloko, nā mea kūʻai aku a me nā hale ʻaina i ka wā o ke ahulau. Hiki iā lākou ke hoʻohana iā Uberall Essential e hoʻohou i kā lākou papa inoa no ka manuahi ma waena o Google, Apple, Facebook, Bing, Yelp a me nā mea hou aʻe.
Ua paʻi lākou i kēia infographic, Hale Kūmole, hāʻawi ia i kahi nānā o nā kaha puanaʻī, kūkulu ʻana i nā kaha puanaʻī, a me nā pono o ke kumumanaʻo.