Pehea ka hoʻomaʻemaʻe ʻana i kā mākou papa inoa mea kau inoa i hoʻonui ai i kā mākou CTR e 183.5%

papa inoa mea kau inoa

Hoʻolaha mākou ma kā mākou pūnaewele i loaʻa iā mākou ma luna o 75,000 nā mea kau inoa ma kā mākou papa inoa leka uila. ʻOiai he ʻoiaʻiʻo ia, ua loaʻa iā mākou kahi pilikia e hiki ai ke hoʻopakele kahi a mākou e paʻa nui nei i nā waihona spam. ʻOiai ʻoi aku ka maikaʻi o nā mea kau inoa he 75,000 ke ʻimi nei ʻoe i nā mea kākoʻo leka uila, weliweli loa ia ke hōʻike nā loea leka uila iā ʻoe ʻaʻole lākou e loaʻa ana i kāu leka uila no ka mea ua paʻa i loko o ka waihona junk.

He wahi ʻano ʻē ia i loko a hoʻowahāwahā wau iā ia. ʻAʻole e hōʻike i ka ʻoiaʻiʻo he ʻelua mau loea leka uila ʻokoʻa ma ke ʻano he kākoʻo - 250ok a Kāhea ʻole. Ua lawe wau i kekahi ʻO Ribbing mai ka loea Greg Kraios i kahi nīnauele hou kahi āna i hea mai ai iaʻu ma ke ʻano he spammer.

ʻO Core i kaʻu pilikia ka mea a nā mea hoʻolaha e nānā nei i nā papa inoa nui. ʻAʻole uku nā mea kākoʻo papa inoa leka uila i ke kaomi ma waena o ka helu, uku lākou ma ka nui o ka papa inoa. ʻO ka hopena, ua ʻike wau inā hoʻomaʻemaʻe wau i kaʻu papa inoa, e hele ana au e ʻauʻau i ka loaʻa kālā hoʻolaha. I ka manawa like, ʻoiai ke hāpai nei i kahi papa inoa nui e hoʻopūʻiwa i nā mea hoʻolaha, ʻaʻole ia malama nā mea hoʻolaha i manaʻo e komo hou.

Inā makemake wau e lilo i mea kālepa maikaʻi a me kahi laʻana no kaʻu mau pepeiao, ua hiki i ka manawa e hoʻomaʻemaʻe i kā mākou pepa kūkala o ka lā a me ka pule papa inoa:

  1. Ua wehe wau i nā leka uila a pau mai kaʻu papa inoa i loaʻa ma ka papa inoa no ʻoi aku ma mua o hoʻokahi makahiki akā ʻaʻole i wehe a kāomi ʻia ma ka leka uila. Ua koho wau i hoʻokahi makahiki e like me ka hoʻāʻo i ka hanana aia kekahi mau manawa kahi e kau inoa ai ka poʻe, akā ke kali nei no ko lākou kau e nānā i ka nūhou no nā ʻatikala pili.
  2. Ua holo wau i ka papa inoa i koe ma o Neverbounce i hemo i nā leka uila pilikia mai kaʻu mau papa inoa - bounces, disposable, and catchall email address.

ʻO ka ʻike e kīkēkē ana wau i ka helu o ka mea kau inoa ua makaʻu loa ia, akā ua hopena i kahi mau hopena nui ma hope o 2 mau pule o ka hoʻouna ʻana i kā mākou nūpepa:

  • Ua hoʻoneʻe mākou Nā mea kākau inoa leka uila 43,000 ua hōʻiliʻili mākou i loko o nā makahiki he 32,000 i hala aku nei a ke waiho nei mākou me kahi papa inoa o XNUMX.
  • ʻO kā mākou helu hoʻokau pahu komo hoʻonui ʻia e ka nui 25.3%! ʻAʻole wau e noʻonoʻo i ka nui o nā leka uila make i huki ʻia iā mākou i lalo - hauʻoli wau i ka paʻa ʻana o Greg iaʻu ma ke poʻo o kēlā nīnauele.
  • No ka mea aia mākou i ka pahu pahu, kēia ka hoʻonui ʻia ka helu hāmama e 163.2% a me kā mākou kaomi kaomi ma o 183.5%!

I kēia manawa, ma mua o kāu ʻōlelo ʻana ... maikaʻi, Douglas ua hoʻokaʻawale wale ʻia ʻoe e ka inoa hou a ʻo ia ke kumu i hoʻonui ai ʻoe. ʻAʻole. ʻO kēia ka delta ma waena o kaʻu helu hāmama a me nā helu hāmama hou, a me CTR kahiko me ka CTR hou. ʻO ka pilikia me kā mākou papa inoa ʻoiaʻiʻo nō he nui nā mea kākau inoa hiamoe me ka hana ʻole.

Loaʻa iā mākou he mau ISP pilikia ʻole i hoʻokomo ʻole iā mākou i ka Inbox, akā he mau makahiki māmā ia ma mua o kahi a mākou i noho ai ma mua. Ke noʻonoʻo nei mākou i kēia manawa e kūkulu i kahi lula i kā mākou lawelawe leka uila e hana maʻalahi i kēia hoʻomaʻemaʻe i kēlā me kēia pō. Ua hoʻohui pū mākou i kahi hae koho no kā mākou papa inoa hua e hōʻoiaʻiʻo ʻaʻole lākou e hoʻomaʻemaʻe, no ka mea ʻaʻole lākou i wehe a kāomi paha i kahi leka uila.

ke kaikoeke: 250ok a Kāhea ʻole nā mea kākoʻo ʻelua o kā mākou Martech publication.

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Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.