ʻO ka makamua helu 1 no nā CMO ma 2012

kākoʻo mea kūʻai aku

Inā loaʻa iā ʻoe ka manawa kūpono e hoʻoiho i ka Ke aʻo ʻana ʻo IBM Global Chief Marketing Officer no 2012, pono ke heluhelu ʻia! A hiki iā ʻoe ke lawe i ka Anaina CMO pū kekahi!

Mai ka IBM Global CMO Study no 2012

Ma hope o nā nīnauele he alo me ke alo me 1,734 CMO, e hoʻonui ana i nā ʻoihana 19 a me nā ʻāina 64, ʻike mākou i ka lōʻihi o ka CMO, akā ua lohe pū mākou i ka pīhoihoi nui e pili ana i ka wā e hiki mai ana o ke kālepa. ʻO kēia mau kamaʻilio a me kā mākou ʻike hohonu o nā ʻike noiʻi e kahakiʻi i ka pono e pane i ʻekolu mau mea hou:

  • ka mana mea kūʻai aku aia i kēia manawa ke kaohi o ka pilina ʻoihana
  • Hoʻolā waiwai kūʻai ʻo ka mea nui - a he mea nui ka hana a kahi hui e like me nā huahana a me nā lawelawe e hāʻawi ai
  • Kaomi i e hoʻokolokolo i ka ʻoihana ʻaʻole ia he hōʻailona o nā manawa paʻakikī, akā kahi neʻe mau e koi ai i nā ala hou, nā pono hana a me nā mākau.

Me ka hiki ʻana mai o ke kelepono a me ka pilikanaka, manaʻo ʻoe e lawe lākou i ka wahi mua no ka lilo i mea nui no nā CMO ma ka honua holoʻokoʻa ... akā ua hewa ʻoe.

kākoʻo mea kūʻai aku

ʻO ka pule i hala aku nei e ninaninau ana wau iā Troy Burk, ka mea hoʻokumu a ʻoihana kūʻai kūʻai ʻoihana, a ua nīnau wau iā ia e pili ana i ko lākou kūlana i ka ʻoihana. Ua kūlike kāna pane me ka CMO hoʻopaʻa:

Hiki mai nā pilina ma mua o ka loaʻa kālā ma ka puke wehewehe ʻōlelo a me ka ʻoihana. Kalaiwa i nā pilina a loaʻa iā ʻoe ka loaʻa kālā. ʻO ke kūʻai aku ʻana ola Customer Customer ʻokoʻa ka ʻano o ka nānā ʻana i kāu ʻoihana - ma nā pae āpau o ka ʻike o ka mea kūʻai. Mālama ka mākeke i ke kuleana koʻikoʻi o ka hōʻoia ʻana i nā papahana a me nā hoʻokūkū kūpono (kūʻai, kūʻai aku, a me ka holomua o nā mea kūʻai aku) ke hana pū nei e kalaiwa i ka hana me nā mea ʻē aʻe / nā mea kūʻai aku e neʻe iā lākou i mua i ka pilina, me ka nānā ʻole i ke kahua hea ka nānā.

ʻO ka Customer Lifecycle Marketing Automation e Right On Interactive wale nō ka hopena e hāʻawi ai i ka ʻike o ka hui ma kahi o kā lākou mea kūʻai aku a me nā manaʻolana e pili ana (a i ʻole huakaʻi a nā mea kūʻai) Mai ka mea kānalua i ka mea kūʻai kūpaʻa. ʻIke ʻoe iā lākou āpau a hoʻohana i ka automation e hoʻokau hou ai i ka hoʻopili.

He mea maikaʻi e hana pū me kahi mea kākoʻo a me ka mea kūʻai aku ma luna o nā loina.

hana manaʻo hoʻopuka

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