ʻO ka waiwai a me ROI mai nā ʻaha kūkā

ʻaha kūkā nūhou

ʻaha kūkā nūhouʻO ka ʻaha kūkā mua aʻu i hele ai he hōʻike ʻenehana ʻenehana kūpanaha. He uila wau ma kahi nūpepa hana a ʻaʻole e uku koʻu haku no ia. No laila ua uku wau i koʻu ala ponoʻī i loko. Loaʻa iā mākou kahi ʻōnaehana conveyor me nā kuapo pili uila uila e pono ai e loaʻa kahi palena kokoke i nā lakohana e haehae ai lākou i ka makahiki. Ua hele mākou ma waena o lākou he haneli a he mau haneli kālā kēlā me kēia. Ma ka hōʻike, ua loaʻa iaʻu kahi hui i hana i kahi o lākou me nā ʻano, nā nui a me nā hoʻonohonoho mamao kokoke. Ua hoʻāʻo mākou i kahi mea ʻike hou ʻoi aku ka liʻiliʻi o ka uku i loaʻa kahi ākea ākea ... a ʻaʻole pono e hoʻololi hou i hoʻokahi.

Ua mālama ka ʻaha kūkā i kā mākou ʻoihana he tausani tausani kālā, akā ʻaʻole lilo koʻu haku i $ 20 a i ʻole e komo. He haʻawina ola ia naʻu e pili ana nā ʻaha kūkā i ke kaumaha o ke gula. No laila e hoʻomālamalama iaʻu he nui nā ʻoihana i loaʻa ʻole kahi kālā e hele ai i kahi ʻaha kūkā ʻāina, aupuni a i ʻole virtual conference ʻO kā mākou ʻO Zoomerang ua hōʻike ʻia nā balota o kēlā me kēia pule ma kahi o 25% ʻaʻohe āu kālā no kekahi ʻaha kūkā. ʻO nā ʻaha kūkā nā mīkini manaʻo. ʻAʻole wale lākou e hoʻonāukiuki iā ʻoe no ka mea hoʻopuni ʻia ʻoe e nā hoa, hoʻoulu hou lākou i kāu hana noʻonoʻo a noʻonoʻo iā ʻoe ma waho o ka noe o kāu hui.

  • Nā ʻaha kūkā kamaʻāina - i ka ʻoiaʻiʻo, ʻaʻole hele iki wau i kahi kau ma kahi ʻaha kūkā aupuni! Hoʻolilo wau i koʻu manawa i ka hale kūʻai a hele wāwae i hope e pili ana i nā alakaʻi ʻoihana. I ka pō, hiki iā ʻoe ke loaʻa iaʻu ma nā hale hōkele o kēlā me kēia hale e noho ana nā malihini. Kupaianaha nā kamaʻilio me nā alakaʻi ʻoihana. Inā ʻoe e hoʻokuʻu i kāu limahana i kahi ʻaha kūkā kamaʻāina, hāʻawi iā lākou i kahi kālā no ka bar i hiki ai iā lākou ke kūʻai i kahi prospect, kahi mea kūʻai aku, a i ʻole alakaʻi alakaʻi ʻoihana inu inu ʻelua paha. Ma laila e kū ai ka hoʻokalakupua!
  • ʻAha kūkā kamaʻāina - inā makemake ʻoe e nānā i ka nui āpau, pono ʻoe e lilo i wahi nui. Aloha au i ke alakaʻi ʻana i nā kau ma nā ʻaha kūkā kamaʻāina. Hāʻawi ʻia iaʻu i kahi manawa kūpono e hoʻāʻo ai i nā hōʻike hou me kahi poʻe e kamaʻilio maʻamau a hui i nā kālena kūloko. Hele au i nā kau ma nā ʻaha kūkā kamaʻāina a lele pinepine i nā mea inu ma hope. I kekahi manawa he sketchy a salesy paha nā kau ... akā hele maʻamau wau me ka ʻike hiki iaʻu ke hoʻohana. Kūpono ʻole kēia mau ʻaha kūkā, no laila maʻalahi ka ROI e hana.
  • Nā ʻaha kūkā virtual - inā he mea kūʻai aku ʻoe a haʻi ʻōlelo paha, ʻaʻohe maikaʻi o ka hoʻihoʻi kālā ma mua o ka hālāwai kūkā kamepiula. Hele ka poʻe i kēia mau hanana e aʻo a kūʻai. Inā lākou e noʻonoʻo e pili ana i ka hālāwai ʻana me ka mea haʻiʻōlelo, ua huakaʻi lākou i ka ʻaha kūkā. ʻO ka ʻoihana a mākou e puka ai i waho o nā ʻaha kūkā kamepiula (no nā ʻoihana 2 hope loa aʻu i hana pū ai) he mea kupaianaha ia. Inā ʻoe he mea hele, maikaʻi ia - hiki iā ʻoe ke haʻalele, hoʻi, ʻike i kēlā me kēia demo āu e makemake ai, a hana ia mai kāu pākaukau (a i ʻole kahi moe).

ʻAʻohe hālāwai kūkā? Ke hoʻopono a haʻi aku nei wau iā ʻoe i kou lolo (a i ʻole ʻo ʻoe ka haku ... ʻo ka lolo o kāu poʻe limahana) ke huli nei i mush. E hele i waho o ke keʻena a hele e hoʻonui hou! Inā he haku ʻoe, e hoʻāʻo i kāu mau limahana e hoʻi me nā ʻōkuhi nui 3 e lanakila ai i ka uku huakaʻi a me ke kumukūʻai o ka likiki. Inā he limahana ʻoe, e hoʻohiki i kou haku e hoʻi ʻoe me nā hoʻolālā nui 3 e lanakila ai i ka uku.

E ʻike ai i nā ʻaha kūkā, makemake au Plancast a Lanyrd. ʻO kaʻu ʻaha kūkā nui he 3 mau ʻaha kūkā nui Hōʻike BlogWorld, Komo ʻo Webtrends, a Nā Hono ExactTarget. Kahi wahi ma Indiana, BlogIndiana punahele. A me nā ʻaha kūkā uila - aloha au i nā Pūʻulu Moho Lahui nā hanana a me ke tona o nā mea ʻē aʻe!

E ʻoluʻolu e ʻōlelo me kāu ʻaha kūkā punahele a inā he lāhui, kūloko a i ʻole virtual paha.

3 Comments

  1. 1

    ʻO ka pou maikaʻi, Douglas. ʻO nā ʻaha kūkā he ala ʻokoʻa loa e hoʻohui me nā poʻe like like. Hoʻi mau wau mai iā lākou me ka manaʻo hou a me ka hauʻoli e pili ana i ka make o nā pilina hou aʻu i hana ai. E hoʻi pinepine wau me ka manaʻo hoʻokahi i loaʻa ka hopena nui i kaʻu ʻoihana. Paipai wau i nā ʻoihana āpau e ʻike pono ke hele nei lākou i nā ʻaha kūkā koʻikoʻi i kā lākou niche. 

  2. 2

    Ma waho o nā manawa kūpono pūnaewele, pono kūpono ke kumu kūʻai o ke komo ʻana i ka hapa nui o nā ʻaha kūkā, ke hoʻohua nei i nā hana ma nā mākeke kū kiko. Maikaʻi ʻo CES no ka hoʻokomo ʻana iā ʻoe iho i ka ʻenehana hou loa a me ka ʻoi loa no nā mea kūʻai aku, akā ʻo ka hana ʻana i nā pilina ma nā ʻaha kūkā olakino kūloko, no ka laʻana, hiki ke hāʻawi iā ʻoe i kahi ala i loko o ka ʻenehana ʻenehana mālama ola, e hoʻonui nei i kēia manawa.

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