ʻO nā hoʻohoka a ka poʻe mākeke SEO

na hooiaio seo

ʻO ka ʻenekia huli ʻenekini kahi ʻāpana o ke kūʻai aku ʻana maikaʻi, a hiki ke huikau a hana ʻia e like me kahi hōʻailona kaʻa ma New York City. Nui ka poʻe e kamaʻilio a kākau ana e pili ana iā SEO a he nui nā mea i kūlike ʻole. Ua kiʻi aku wau i nā mea kōkua kiʻekiʻe i ke kaiāulu Moz a nīnau iā lākou i nā nīnau ʻekolu like:

  • He aha ka hana a SEO e aloha ai nā kānaka āpau?
  • He aha ka manaʻo SEO hoʻopaʻapaʻa āu e manaʻo ai he waiwai maoli?
  • I kēia manawa, he aha nā kaʻao SEO nui loa?

ʻIke ʻia nā kumuhana he nui a aia kekahi mau kuee ma waena o ka poʻe loea, no laila e ʻae wau iā ʻoe e kahaki i kāu mau hopena ponoʻī, ke lana nei koʻu manaʻo e kaʻanalike ʻoe i ka ʻaoʻao manaʻo ma lalo.

He aha ka hana a SEO e aloha ai nā kānaka āpau?

Manaʻo wau ua lilo ka honua SEO i mea lohi o ka hopena. He kakaikahi loa nā hana i ʻapo ʻia e kahi ākea ākea e makehewa ʻole maoli. ʻ Thatlelo ia, manaʻo wau ʻo kahi taktika ākea e pono ai ka make ʻo ia ka unpersonalized, cold-outreach no keena hookipa, blogging. ʻO ka hapa nui o kēia mau noi ua hana maikaʻi ʻole ʻia a manaʻo wau ke loaʻa lākou i kahi pane, mai ka manawa pololei ia o nā pūnaewele kahi āu e makemake ʻole ai e hoʻokipa ʻia nā malihini. ʻO Rand Fishkin, Moz

Kuhi pūnaewele. He lapuwale ia iaʻu i ka lilo ʻana o ka manawa hou ma nā hana kūkulu loulou a laila i ka hoʻokumu ʻana i ka ʻike i ka mua. Ua ʻōlelo mau wau e like me ke kīkē ʻana i kahi pali pōhaku i luna o kahi puʻu. Me ka hoʻoikaika, e piʻi ʻo ia i ka puʻu, akā e hoʻihoʻi mau ka umekaumaha i kona wahi. E hoʻomaikaʻi i kāu ʻaoʻao ma mua o nā ʻaoʻao ʻē aʻe ma ka pūnaewele e pili ana i ke kumuhana like, a mai paʻi paha. Hana mau. ʻAʻole koi ʻia kahi hana hoʻokumu ma hope o ka ʻike. ʻO Patrick Sexton, Hānai i ka Bot

Kakaikahi loa na mea i mea ole loa; he wahi ko nā mea āpau. Me kēlā ʻōlelo, e hoʻohui nei i kāu pūnaewele i a papa kuhikuhi nunui i kapa ʻia ʻo PR6links4U.biz i neʻe i kēia manawa ma mua o ka mea ʻole i loko o ke ao weliweli. ʻOluʻolu wau e ʻōlelo aku i ka poʻe ʻaʻole e hoʻohui i kā lākou pūnaewele i nā papa kuhikuhi i hiki ai i kekahi ke hoʻohui i kā lākou ʻike pono me ka ʻole o ka hoʻohaʻahaʻa. ʻO Phil Buckley, Curagami

Guest Blogging. ʻAʻole wau e hoʻopā aku i kēia me ka lāʻau ʻauamo i kēia manawa, akā kahi wale nō kahi e pili ai ka hale loulou. Aia kekahi mau pōmaikaʻi i kēia, akā pono wale ka poʻe e haʻalele i ka noʻonoʻo ʻaʻole kēia ala hou e loaʻa ai nā loulou. ʻO Andy Drinkwater, iQ SEO

ʻO wau iho, manaʻo wau i kēlā kālepa hoʻopuka helu He taktika waiwai ʻole ia - ke hoʻohana ʻia ma kāna iho (hey nānā, kahi pane cop-out). ʻIke wau i ka nui o ka poʻe e lawe i ka "kūkulu a hele mai lākou" i kahi ʻike, kahi a lākou e waiho ai i ka ʻike ma laila a noho wale ma luna o kā lākou mea e manaʻo nei i nā loulou, nā mahele a me nā hopena. ʻAʻole holo e like me kēlā. Pono ʻoe e makaʻala me pehea ʻoe e kūʻai aku ai i kāu ʻike a kūpono, ma mua o kou hoʻokumu ʻana i ka ʻike, pono ʻoe e hoʻokau i ka noiʻi i ka loaʻa ʻana o nā manaʻo ʻikepili hiki wale nō, akā nā ala paʻi hiki. ʻO kekahi o nā pou kūkala kūʻai ʻike maikaʻi loa aʻu i ʻike ai i nā makahiki i hala aku nei, ʻo ia ke alakaʻi a Dev Devs Labs i ka hacking ʻana o Google News, e hāʻawi ana iā ʻoe i alakaʻi maikaʻi loa no ka loaʻa ʻana o nā mea kākau i uhi i kāu kumuhana i ka wā i hala a makemake paha ʻoe e hana hou. Inā ʻoe e hoʻohui i ke kūʻai aku ʻana i nā ʻike me ka noiʻi kūpono, hiki iā ia ke hele aku mai ka waiwai ʻole a i ke kumu kūʻai ʻole. ʻO Tom Roberts

E ʻōlelo paha wau ʻaʻole hiki i nā Meta Keywords ke lilo i mea waiwai ʻole. Makemake mau kekahi mau luna pūnaewele i ka hoʻokalakupua i kēia kahua. No Bing hiki paha iā lākou ke hāʻawi i ka waiwai no Google e ʻōlelo wau i ka palena palena loa. ʻO James Norquay, ʻo Media Media

Lele ka poʻe he nui i ka taktika SEO hou loa, me ka nānā ʻole i ka mea maʻalahi no ka mea e kamaʻilio ʻia ana e pili ana i ka hapa nui, akā me ka noʻonoʻo ʻole ʻole e pili ana i ka pōʻaiapili o ka pūnaewele a me ka laikini a lākou e hana nei. Hiki ke ʻoi aku ka maikaʻi o Digital PR no kekahi mau niches ma mua o nā mea ʻē aʻe, e like paha. ʻO kaʻu mau ʻōlelo aʻoaʻo e nānā mau i nā hana kūpono āpau i ka wā mua akā laila ʻokiʻoki ʻia ia ma muli o ka hoʻihoʻi hiki ke loaʻa kālā ma loko o kēlā kiko kiko. ʻO Simon Penson, Zazzle

ʻAʻole wau e ʻōlelo i kēlā rel = haku kākau waiwai ʻole ia, me he mea lā waiwai nui ia i ka wā e hiki mai ana, akā manaʻo wau ʻaʻole ia he kumu nui i kēia manawa. ʻO kēia ka manawa e kūkulu i ke kahua, ʻaʻole ia ka manawa e ʻike ai i nā hopena. ʻO Danny Dover, Lifelisted.com

He aha ka manaʻo SEO hoʻopaʻapaʻa āu e manaʻo ai he waiwai maoli?

Manaʻo ʻole nā ​​SEO he nui i ka hana ʻana i nā mea e loaʻa iā lākou kahi link nofollow, akā manaʻoʻiʻo wau aia he waiwai nui i loko pilina loulou e hoʻouna paha i nā kalaiwa kūpono. ʻO Rand Fishkin, Moz

ʻAʻole maopopo iaʻu kēlā controversial ʻo ka adjective kūpono e wehewehe i kēia akā keena hookipa, pūʻulu he wahi ia, ma ke alo o ia mea, ua hoʻomake ʻia e Google a me nā poʻe ʻē aʻe i hala iho nei. I ka ʻoiaʻiʻo, ʻaʻole pili kēia pilikia me ka hoʻokau ʻana o ka malihini kipa, ʻo ia ka hana naʻu e hana a kaʻana like ʻana i nā ʻike me nā pūnaewele kūpono, akā ma kahi o nā hana "spammy" i kapa maʻalahi ʻia me ka moniker hoʻokahi. ʻO ia nō ka hihia ʻo ka hana ʻana i ka ʻike haʻahaʻa, heluhelu ʻole a me ka uku ʻana i kahi pūnaewele maikaʻi ʻole e waiho iā ia me kahi loulou kahi hana maikaʻi ʻole a pono e hoʻopau ʻia, akā ʻaʻole kēlā ka malihini kipa e kau ai, ʻo ia ka spam. ʻO Simon Penson, Zazzle

Hoʻomanaʻo pūnaewele. Me ke kānalua ʻole, mai kahi kuanaʻike kūkulu hale a me kahi kuanaʻike hou o ka poʻe pepeiao ʻaʻohe mea ʻoi aku ka maikaʻi. Inā ke kumu āu e hana nei no ka loulou wale nō, mai hopohopo, akā inā ʻo kāu pahuhopu e aʻo a hauʻoli i nā mea heluhelu a laila ʻike ʻoe i kahi hopena ʻoihana maikaʻi. ʻO Phil Buckley, Curagami

Nui nā poʻe ma aneʻi, no laila ke koho nei wau i kahi e noho ana ka poʻe ma kēlā ʻaoʻao a ma kēia ʻaoʻao o ka pā - a ma luna kekahi! Kālai ʻana i ka ʻaoʻao ʻo ia kekahi o kēlā mau wahi i ʻano like ka manaʻo ma waena o ka poʻe i ka SEO ʻenehana. Eia naʻe, pono e mālama pono ʻia kēia no ka mea ʻaʻole ʻoe makemake e hoʻopau i nā pilikia ke hele mai ʻo Googlebot e kipa. E kiʻi pono, a aia nō kekahi mau pono e loaʻa. ʻO Andy Drinkwater, iQ SEO

Pono wau e ʻōlelo keena hookipa, pūʻulu, ʻo ia kekahi o nā ala waiwai nui o ka lawe ʻana i kou inoa a me kāu noi i mua o kahi lehulehu a i ʻole kahi mea hoʻolohe hou a laila loaʻa iā ʻoe. Ke hana nei wau no ka mea paʻi puke loaʻa pinepine wau i nā manaʻo malihini kipa weliweli a me / a i ʻole nā ​​pitch. Lawe mau ʻoe i kāu pāʻani 'A', a i ʻole ma ka liʻiliʻi e hoʻāʻo. ʻO Martijn Scheijbeler, ka pūnaewele aʻe

ʻOiaʻiʻo, ʻo kēlā mau ʻano hana a pau i hōʻailona ʻia me ʻeleʻele-ʻele, inā nā pāpale kāu mea, loaʻa kahi kekelē o ka waiwai. Me ka ʻole o ke kānāwai kūpono ʻole (Joomla plugin exploiters, ke nānā aku nei wau iā ʻoe), hiki iā ʻoe - a pono - ʻike i ka waiwai o kēlā mau ʻano hana, nā pūnaewele blog, nā loulou loulou, nā kuhikuhi ʻana a i ʻole ka leka uila kahiko maikaʻi. . ʻO ke kumu e hoʻohana mau nei kekahi mau SEO i kēia mau hana no ka mea e hana mau nei. Ke hoʻonui nei lākou i ka loaʻa kālā. He ʻoiaʻiʻo, e hoʻopaʻi ʻia nā pūnaewele akā inā hana ʻoe i kāu moʻohelu kālā a me kou hoʻi ʻana i ka hoʻopukapuka, hiki iā ʻoe ke loaʻa ka loaʻa kālā.

I kēia manawa, inā ʻoe e noʻonoʻo ana i ke kūkulu ʻana i kahi mana a hoʻolaha i kēlā pūnaewele a makemake e hoʻohana i nā hana e like me kēia, pono ʻoe e kī ʻia. Inā manaʻo ʻoe hiki iā ʻoe ke makaʻu i ka noho pūnaewele ʻana o kāu brand ma o ka hoʻohana ʻana i nā ʻano SEO i hiki ke ʻike iā ʻoe i hoʻopaʻi ʻia a me deindexed, pono ʻoe e hele i waho o ka pāʻani SEO. He hūpō ʻoe, ʻino a ʻaʻohe ou hoaaloha. Ma kahi o, hoʻokaʻawale i ka hoʻāʻo ʻana a lawe aku iā ia ma kahi pūnaewele kaʻawale loa a malia paha i kahi hui kī kī ʻokoʻa holoʻokoʻa. E hoʻokau i kekahi mau hana i ka hoʻāʻo. E ana i nā kumukūʻai, nā kūlana, nā kaʻa a me nā alakaʻi. Ehia mau kālā āu i hoʻopukapuka ai? Ehia mau manawa? Ua kūpono anei?

E noʻonoʻo e like me kahi ʻoihana R&D - ma ke ʻano he poʻe kālepa, ʻaiʻē mākou i kā mākou ʻoihana e ʻimi i kēlā me kēia ala e hiki ai ke loaʻa kālā. Maliʻa paha hiki i kekahi o kēia mau ʻano hana ke hana pēlā. A i ʻole hiki ʻole iā lākou ke loaʻa kālā. A i ʻole hāʻule wale lākou. ʻO ke kuhi e hoʻāʻo a ʻike i nā mea e kūpono ana iā ʻoe. E hoʻopau i nā lepili a me nā manaʻo mua a hele i ka ʻikepili. ʻO Tom Roberts

ʻOiai he hoʻopaʻapaʻa kamaʻilio wale nō ia, ke manaʻoʻiʻo nei nō wau nā kāʻei kapu like (EMD's) a me nā kāʻei match match loaʻa ka waiwai SEO. ʻAʻole ia manaʻo ʻaʻole hiki iā ʻoe ke kūlana ma mua o kekahi me EMD inā ʻaʻohe āu. ʻO ka manaʻo ia aia kekahi waiwai iā ia inā hiki iā ʻoe ke kiʻi i kahi EMD a i ʻole PMD. ʻO Robert Fisher, Pelekikena, drumBEAT Marketing

E ʻōlelo paha wau e kūkulu ana nā luna pūnaewele hāʻule nā ​​kāʻei kapu a hoʻolilo iā lākou i mau pūnaewele pili, he hoʻolālā ia e holo nei, inā maʻemaʻe ka loulou pili. Akā ke kaulike nā luna pūnaewele iā ia ma kahi kekelē nui hiki iā Google ke holoi iā ia a ʻike hou ʻoe i kēia hana i kēlā me kēia manawa. Eia naʻe, manaʻo ʻoe no nā pili e makemake e loaʻa kālā. ʻO James Norquay, Luna Hoʻokele Kūkā, Prosperity Media

Ke hoʻomaka nei e like me Hoʻolilo ʻo Adwords ke loaʻa nei ka hopena ma ka meaola. ʻAʻole wau i manaʻo ua nakinaki like ʻia akā maopopo ia mai kaʻu waihona i hoʻopili ʻia. He ʻokoʻa kēia mai ka makahiki i hala aku nei ke maopopo ʻole ka hoʻopili ʻana. Ke hoʻomaka nei ʻo Google e ʻike i ka ikaika a me ka nui o ke kaomi mai nā pilikana kaiapili, kūpono ia e hoʻokuʻu lākou i kā lākou mau kulekele ponoʻī e pili ana i nā paia o nā keʻena kūloko. ʻO Danny Dover, Lifelisted.com

I kēia manawa, he aha nā kaʻao SEO nui loa?

Nui nā kaʻao i kēlā hale maikaʻi, ʻike ʻokoʻa pono lawa e loaʻa nā kūlana. ʻAʻole ia ka hihia no ka manawa lōʻihi, a lawa pono ke kolo ʻana a kuhikuhi ʻia ʻaʻole pono ia e lawa. Inā ʻaʻole ʻoe e hana i nā hopena maikaʻi loa ma ka 10 kiʻekiʻe, no ke aha e hoʻokū ai ʻo Google iā ʻoe? ʻO Rand Fishkin, Moz

ia ua make ka hoʻokipa hoʻokipa! A ʻo ia SEO ke hele nei i waho. Ke hele nei i nā poʻe e pili ana i ka waiwai ma o ka ʻimiola meaola ʻaʻole e hele koke ana a inā ʻo ia ka SEO e hana ai ma aneʻi e noho ai. ʻO nā hana i koi ʻia e lanakila e komo i kēia manawa me nā hoʻopaʻi ʻē aʻe akā ʻo ka ʻenehana he mea nui ia e like me ka nui ma ka hoʻonui ʻana iā ROI mai ke kahawai. ʻO Simon Penson, Zazzle

ʻO ka moʻo SEO nui loa i loko o koʻu poʻo kēlā ʻOi aku ka maikaʻi o SEO ma mua o ka hoʻolālā a me ka pono. ʻO SEO kahi ʻāpana liʻiliʻi o ka mea e hana ai i kahi pūnaewele, ʻaʻole i kahi ʻāpana nui. ʻO Patrick Sexton, Hānai i ka Bot

Ke haʻi mai kekahi iā 'SEO kaʻu pūnaewele' he aha ka mea i unuhi maoli ʻia, ʻAʻohe oʻu manaʻo pehea e pili ai ma ka pūnaewele a pono ke kōkua. ʻAʻole ʻo SEO a alualu kū hoʻokahi i kekahi manawa hou aku. Inā loaʻa iā ʻoe kāu kanaka SEO ma kahi silo ma ka ʻaoʻao, e ʻeha ana kēlā me kēia ʻaoʻao ʻē aʻe o kāu kikohoʻe. Hoʻopiʻi ʻia ke kiʻiona Venn o SEO me nā mea kākau, nā kiʻi, nā pilina lehulehu, wikiō a me R&D. ʻO Phil Buckley, Curagami

ʻO ka hoʻohana ʻana o nā huaʻōlelo Meta huaʻōlelo maikaʻi paha Huaʻōlelo Huaʻōlelo. E koho i kekahi o kēia mau mea. Ua kāʻili ʻia kā kā lākou pōmaikaʻi huaʻōlelo Meta mai kā Google mau makahiki i hala aku nei, ʻoiai naʻe manaʻo kekahi e loaʻa iā lākou kahi pōmaikaʻi liʻiliʻi ma Bing - akā heʻuʻuku ia. ʻO ka loaʻa ʻana o ka Keyword Density pono ma kahi ʻaoʻao kekahi mea i nalowale i nā pono āpau i kekahi mau makahiki i hala aku nei, akā ma nā leka uila i loaʻa iā mākou āpau mai kēia mau ʻoihana 'SEO' honua, kamaʻilio mau lākou e pili ana i kēia. Hoʻopiha i kāu ʻaoʻao i nā huaʻōlelo nui i kēia manawa, a e hana ʻoe i nā mea ʻoi aku ka maikaʻi ma mua o ka maikaʻi. ʻO Andy Drinkwater, iQ SEO

ʻAʻole pono ʻoe kūlana pae no ka mea pilikino lākou i kēia mau lā a no laila ʻaʻole pono e paulele. Ua kākau ʻelua mau SEO maikaʻi e pili ana i kēia ma muli o ka hoʻolako ʻole ʻia ʻana no ke kumu e hoʻokokoke aku ai iā lākou: ma ka laulā hāʻawi lākou i kahi nānā nui loa pehea kāu e hana nei i nā ʻenekini huli. ʻAe ʻae pū wau me lākou, hāʻawi ia iā ʻoe i ka ʻike nui i kāu kūlana i kēia manawa ma ka mākeke a hāʻawi pū iā mākou i ka ʻikepili waiwai e pili ana i nā mea hoʻokūkū hiki ke hoʻohui mākou i kēia me kā mākou mau noiʻi noiʻi huaʻōlelo. ʻO Martijn Scheijbeler, ka pūnaewele aʻe

ia ʻO SEO wale nō kāu mea e pono ai. Aia kahi manaʻo maʻamau e hoʻolimalima ʻoe i kahi ʻoihana SEO maikaʻi a e kōkua lākou iā ʻoe e hana i mau miliona miliona i loko o nā mahina a ʻo kēia maoli ka kaʻao maʻamau i kā mākou ʻoihana. Pili wau i ka ulu ʻana o ka ʻoihana ma luna o nā kumu like ʻole e pili ana i ka maikaʻi o ka lawelawe a huahana paha, ka waiwai o ka brand, nā hoʻololi mākeke, ke kūʻai aku ʻana, nā lawelawe mea kūʻai aku a me nā mea hou aʻe. ʻO SEO kahi ʻāpana wale nō o ke kūʻai aku ʻana. Moosa Hemani, SEtalks

ʻO kahi mea aʻu e ʻōlelo mau ai i ka poʻe hou i SEO ʻaʻole e manaʻoʻiʻo i ka hype āpau. Hele ia no ka lawe ʻole ʻana i ka ʻōlelo a Google ma ke ʻano he ʻeuanelio a me ka manaʻoʻiʻo ʻole i kēlā me kēia blog blog e heluhelu ai. ʻO ka ʻoiaʻiʻo, ʻo ka hapa nui o nā blog blog SEO he bollocks paʻa loa. ʻO ka hapanui he kumumanaʻo, he nui nā fiction - ʻaʻole ʻike ka hapa nui o nā mea nūpepa SEO i ka manawa e pani a ʻaʻole ʻike ka hapa nui o lākou i ka haʻahaʻa inā lele i luna a kuʻi iā lākou i ka maka (hiki iā ʻoe ke hana i kou manaʻo iho inā ʻoe e ʻike he mea hoʻohenehene kēia, a i ʻole meta).

No ka poʻe i ka ʻoihana, manaʻo wau he wahi kaʻao wale nō ka mea kākau ʻo Rank, ma ka liʻiliʻi i ke ala a ka hapa nui o nā mea kākau blog SEO i manaʻo ai e holo. ʻO kaʻu ʻōlelo aʻoaʻo ma laila e hōʻalo i nā walaʻau a hele e heluhelu i nā ʻōlelo a Bill Slawski lāua ʻo Mark Traphagen e ʻōlelo ai no ia mea - ma ka liʻiliʻi e loaʻa ka ʻike kūpono a ʻaʻole nā ​​hopena hihiu. ʻO Tom Roberts

ʻO ka hapa nui o ka poʻe e ʻōlelo nei a i ʻole kā lākou hui a ʻoihana SEO ʻoihana ʻoiaʻiʻo. ʻO ka hapa nui o nā ʻoihana e koi nei i ka ʻike SEO, ma ka ʻoi loa, he 10 a 11% paha ka ʻike o SEO. ʻO Robert Fisher, drumBEAT Marketing

ʻO ka moʻo SEO nui paha ka poʻe e manaʻo nei e uku ana i $ 1 miliona ma E kōkua maoli ʻo PPC kāu papahana SEO. ʻO James Norquay, ʻo Media Media

ʻO ke kaʻao SEO nui loa o kēia manawa Ke ola nei ʻo SEO a ke hele ikaika nei. I ka ʻoiaʻiʻo, ʻoi aku ka paʻakikī o ka hoʻokō ʻana me SEO ma mua o ka wā ma mua. I kēlā me kēia lā, ke lilo nei ʻo SEO i kahawai kūʻai meaola ʻokanika liʻiliʻi. ʻO Danny Dover, Lifelisted.com

Inā ʻoe e hana i PR a i ʻole kūʻai aku ʻike ʻike a loaʻa nā loulou waiwai kiʻekiʻe e hele mai me ka ʻole o nā loulou heleuma. ʻO kāna ʻāpana hoʻokahi wale nō o ka puzzle SEO. ʻO David Konigsberg, Pahuhopu Optimal

Ua hoʻoponopono iki ʻia nā pane i luna no ka mōakāka a me ka pōkole.

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