Hana pū mākou me kahi ʻoihana nāna i aʻoaʻo i nā ʻoihana e kūʻai aku nei i nā huahana ma o Amazon. Ma ka hana ʻana ma ka ʻaoʻao ʻelua i ka ʻaoʻao huahana a hoʻohui i nā hoʻolālā e hōʻiliʻili i nā loiloi mai nā mea kūʻai aku, hiki iā lākou ke hoʻonui i ka ʻike o kāu huahana i nā huli huahana kūloko. He hana paʻakikī ia, akā ua loaʻa iā lākou ka hana i lalo a hoʻomau i ka hana hou ʻana no nā mea kūʻai aku hou aku.

Hōʻike kā lākou lawelawe i ka hopena o nā loiloi o nā mea kūʻai aku ma nā algorithms huli o loko o Amazon. A mai ia manawa Hōʻike nā mea kūʻai aku e ʻike nei i ka ʻike i hoʻokumu ʻia e ka mea hoʻohana i ka 133% ʻoi aku ka nui o ka huli ana, ʻaʻole e loli kēlā mau algorithms i kēlā me kēia manawa. I ka ʻoiaʻiʻo, hoʻopuka nā loiloi mea kūʻai i ka awelika 18% hāpai i nā kūʻai

Kōkua nā loiloi pūnaewele iā mākou e hoʻoholo ma hea / he aha e ʻai ai, e kiaʻi ai, e kūʻai ai, kūʻai aku ai. Ua lilo lākou i ʻāpana hoʻohui o ka mea a mākou e like me ka mea kūʻai aku a me kahi ʻoihana ʻona. Hōʻike kēia infographic i ka heluhelu a me ka hoʻohana ʻana o nā mea kūʻai aku ma nā pūnaewele i nā helu. No ke aha e hiki ai i nā loiloi pūnaewele ke hana a haki paha i kāu ʻoihana.

ʻIkepili Helu Manaʻo Kālā

Kūpono ʻia nā loiloi mea kūʻai aku ma kahi o 12 mau manawa ma mua o ka wehewehe ʻana o ka mea hana
Hiki i nā loiloi maikaʻi ʻole ke hoʻonui i nā kūʻai aku ecommerce ma o ka ʻike huahana
Hāʻawi nā loiloi i 10% o ka pae Google SERP
Hiki i nā loiloi waiwai ke hoʻonui i nā helu kaomi ma o 10 a 20%
50 a ʻoi nā loiloi i kēlā me kēia huahana hiki ke hoʻonui i nā helu hoʻololi e 4.6%
90% o ka poʻe kūʻai i heluhelu ma lalo o 10 mau loiloi ma mua o ka hoʻokumu ʻana i kahi manaʻo e pili ana i kahi ʻoihana
ʻO nā mea kūʻai kelepona lawe lima e heluhelu nei i nā loiloi he 127% ʻoi aku paha ma mua o nā mea hoʻohana papapihi
ʻO ka piʻi ʻana o ka helu ʻekahi i ka hanohano hōkele e hopena paha i ka piʻi ʻana o ka lumi ma 1%
No kēlā me kēia hōkū e loaʻa i kahi ʻoihana, e hoʻonui ʻia he 5-9% o ka loaʻa kālā o ka ʻoihana
E lilo paha nā mea kūʻai i 31% hou aʻe ma kahi ʻoihana me nā loiloi maikaʻi loa
72% o nā mea kūʻai mai ʻōlelo ʻo nā loiloi maikaʻi e hilinaʻi iā lākou i kahi ʻoihana kūloko
ʻO nā papa inoa ʻoihana i loaʻa ma kahi o 3+ mau hōkū hōkū i lawe ʻia he 41 o 47 kaomi
3.9 mau manawa ka poʻe kipa e koho i nā hōkele me nā helu kiʻekiʻe aʻe
ʻAʻole kūʻai ka 22% o nā mea kūʻai ma hope o ka heluhelu ʻana i hoʻokahi loiloi maikaʻi ʻole
Ma hope o ʻekolu mau loiloi maikaʻi ʻole 59% o nā mea kūʻai mai ʻaʻole e kūʻai i ka huahana
4+ mau loiloi maikaʻi ʻole e pili ana i kāu ʻoihana a huahana paha e hopena i 70% emi nā kūʻai
86% o ka poʻe kānalua e kūʻai mai kahi ʻoihana i loaʻa nā loiloi maikaʻi ʻole
ʻO kahi loiloi maikaʻi ʻole e uku iā ʻoe i nā mea kūʻai aku 30 ma ka awelika
Hiki i nā loiloi maikaʻi ʻole ma nā hopena hulina Google ke lilo i 70% o nā mea kūʻai aku
27% o ka poʻe e hilinaʻi i nā loiloi inā manaʻoʻiʻo lākou he ʻoiaʻiʻo
Hiki i ka 30% o nā loiloi pūnaewele paha he mea ʻole, 20% o ka Yelp he wahaheʻe

Huakaʻi Heluhelu Kūʻai Mea Kūʻai Aku

Hoʻokomo pū ʻia nā pūnaewele loiloi mea hōkele ʻo Hotel a me Motel TripAdvisor, Pukapuka, HuakaʻiExpert, Expedia, a Travelocity.

Ua ʻōlelo ʻo 59% o nā mea kūʻai aku ua hoʻohuli nā pūnaewele loiloi i kā lākou hoʻopaʻa huakaʻi
16% o nā huakaʻi i kaʻana like i ko lākou mau ʻike nui ma ka pūnaewele
Hoʻohana ka 42% o nā huakaʻi i nā pūnaewele loiloi i ka hoʻolālā ʻana i kā lākou lā nui
Hoʻolālā nā huakaʻi hoʻomaha ~ 30 mau minuke e heluhelu ana i nā loiloi ma mua o ka hoʻopaʻa ʻana

Ka Heluhelu Manaʻo Mea hoʻohana Mea Ola

Aia nā pūnaewele nānā olakino Zocdoc, LoiloiMDs, Nā Papa Ola, Practo, a Nā Loiloi Ola.

77% o nā mea maʻi e hoʻohana i nā loiloi pūnaewele e like me kā lākou hana mua i ka loaʻa ʻana o ke kauka
84% o nā mea maʻi e hoʻohana i nā loiloi pūnaewele e loiloi i nā kauka
35% o nā maʻi e koho i ke kauka no ka helu maikaʻi
ʻAʻole i koho ʻo 37% o nā mea maʻi i kauka no ka helu maikaʻi ʻole
Hilinaʻi ʻo 84% o nā mea kūʻai i nā loiloi olakino e like me nā ʻōlelo pilikino

Nā Heluhelu Hōʻikeʻike Mea Kūʻai Meaʻai Meaʻai

Aia pū nā pūnaewele loiloi i ka hale ʻaina a me nā meaʻai Yelp, ʻO Zomato, Paʻina.TO, ʻahā like, a OpenTable.

ʻO kahi hale ʻaina me ka hoʻomaikaʻi hapalua o ka hōkū e piha paha i ka manawa kiʻekiʻe o ka manawa ʻaina
Ua heluhelu ʻo 61% o nā mea kūʻai i nā loiloi pūnaewele e pili ana i nā hale ʻaina
Koho ka 34% o ka poʻe ʻaina i kahi hale ʻaina e pili ana i ka ʻike ma ka pūnaewele loiloi hoa
53% o nā makahiki he 18-34 e hōʻike nei i nā loiloi pūnaewele he mea nui i nā hoʻoholo ʻaina
ʻAʻole kipa ʻo 81% o nā wahine i kahi hale ʻaina me nā pilikia maʻemaʻe i hōʻike ʻia

ʻO nā Heluhelu Manaʻo Mea hoʻohana limahana

Hoʻopili pū nā pūnaewele nānā hana Glassdoor, ʻOiaʻiʻo, Vault, ano e oia, a LinkUp.

76% o nā loea e noiʻi nei i kahi ʻoihana pūnaewele ma mua o ka noʻonoʻo ʻana i kahi hana ma laila
ʻAʻole pili ka 60% o ka poʻe ʻimi i kahi ʻoihana me kahi helu hōkū 1-hōkū (ma waho o 5)
E hoʻokumu paha ka 83% o ka poʻe ʻimi i kā lākou noi noi i ka loiloi o ka ʻoihana
ʻAʻole pili ka 33% o ka poʻe ʻimi hana i kahi ʻoihana me ka liʻiliʻi o ka helu hōkū 3-hōkū
I nā loiloi hana ʻoihana pūnaewele, 5 mau hōʻike loiloi maikaʻi e hana ana no 1 loiloi maikaʻi ʻole

Ka Heluhelu Moʻolelo Social Media a me ka Consumer Review

57.1% o nā mea kūʻai aku e hoʻohana nei i ka pāpaho kaiaulu ma ka hale kūʻai e heluhelu nei i nā loiloi pūnaewele
55% o ka poʻe kūʻai e hoʻohana iā Facebook ma kahi e aʻo ai e pili ana i nā mana
ʻO nā ʻoihana e mālama i nā ʻaoʻao Twitter a me Facebook ʻaoʻao e loaʻa nā loiloi maikaʻi
I ka wā i pane aku ai nā mea kūʻai aku ma ka pāpili kaiaulu, ua hapakolu ka hapakolu o nā mea kūʻai aku i kā lākou loiloi maikaʻi ʻole
I ka wā i pane aku ai nā mea kūʻai aku ma ka pāpili kaiapili, lilo ka ʻelima o nā mea kūʻai aku i mea kūʻai kūpaʻa
Ua hōʻike nā mea hoʻohana Facebook ʻoi aku ka hilinaʻi o nā loiloi ma mua o nā pou a i ʻole nā manaʻo

E nānā i ka infographic kamahaʻo mai Website poe hana hale i!