Ma ke ʻano he mahele o ka hoʻolālā hulina holoʻokoʻa, ua hoʻohana mākou i nā ʻoihana e nānā i nā ʻike hou, pinepine, a pili pono e hoʻoulu ʻia e nā huaʻōlelo e hiki ai ke hoʻonui i ka pae a me nā hoʻololi ʻana. ʻO ke kākau ʻana i nā ʻatikala pōkole he nui loa ia o nā ʻōlelo aʻo a mākou i haʻalele ai i nā makahiki i hala aku nei. Aia kekahi mau kumu no ke aha:
- ʻImi hohonu - hoʻonohonoho nā ʻenekini huli e ka kaulana o ka ʻike, ka wā. Hoʻokumu ʻia ka kaulana i ka maikaʻi, a no laila ʻaʻole ia he mea e pūʻiwa ai nā ʻatikala ikaika i ʻoi aku ma mua o 1,000 mau huaʻōlelo e ulu nei i ke kūlana. ʻAʻole ia he helu i ka huaʻōlelo; ʻo ia ka piha o nā ʻatikala e nānā nei, kaʻana like ʻia ma ka pūnaewele, a hoʻopili ʻia e nā pūnaewele ʻaoʻao ʻekolu e pili ana. ʻO nā ʻatikala i noiʻi maikaʻi ʻia e hāʻawi i ka waiwai i kāu poʻe pepeiao e hana ʻoi aku ka maikaʻi ma mua o nā ʻatikala pāpaʻu, pinepine.
- Hoʻopau i nā ʻike - ʻoiai he kaʻao e hoʻopuka i ka ʻike i ka hoʻopaʻi, aia kahi hemahema i ke kākau pinepine ʻana e pili ana i ke kumuhana like ... he mau ʻaoʻao i loko e hoʻokūkū no nā huaʻōlelo like. Ma kahi o ke kākau ʻana i kahi ʻatikala i ka mahina ma kahi kumuhana i hāʻawi ʻia, ke kākau ʻana a i ʻole ka hoʻohou hou ʻana i kahi ʻatikala i noiʻi piha ʻia e hōʻoia i ka hāʻawi ʻia ʻana o ka ʻaoʻao e kāu poʻe hoʻolohe a me nā ʻenekini huli.
- Nānā kiaʻi - ke kākau ʻana e pili ana i nā huahana a me nā lawelawe a kāu ʻoihana pinepine ʻaʻole kōkua i kāu ʻoihana e kūkulu i ka mana a hilinaʻi me kāu mau pepeiao. E noʻonoʻo e pili ana… kāu pulakaumaka aia iā ʻoe ma mua o kāu mau pepeiao. Inā makemake ʻoe e hōʻike he mana ʻoe a hiki ke hilinaʻi ʻia e kāu prospect, pono e ʻike kāu prospect he loea ʻoe ma ko lakou ʻoihana, ʻaʻole ʻo kāu.
E hoʻowalewale aku ke hoʻomohala nei wau i kahi hoʻolālā ʻike no nā papahana kūʻai leka uila ʻelua, ʻo Company A a me Company B.
- Kamupene A - Nā kikoʻī ʻike pili i nā huahana, nā hiʻohiʻona, hoʻohui, a me nā kumu kūʻai o kā lākou paepae. I kēlā me kēia lā, hana lākou i kahi blog ma ka mālama ʻana i ka spam, nā hiʻohiʻona, nā moʻolelo kūleʻa o nā mea kūʻai, a me nā ʻano ʻoihana. Hoʻokomo paʻa ʻia ka ʻike i ka leka uila, ka leka uila, ka leka uila, a me ka leka uila.
- ʻO Kamupene B - Nānā ka ʻike i ka Ho'olohe a me ka ʻike a lākou e ʻimi nei. ʻO nā mea hoʻoholo hoʻoholo e kūʻai i ka papahana kūʻai leka uila he nui nā hoihoi a me nā pilikia me kā lākou hana. Kēpau alakaʻi, analytics, hoʻolālā kālā, hoʻolimalima, hoʻāʻo, hana, alakaʻi, ʻike ʻia ... he nui nā mana o ka ʻoihana ʻoihana kūʻai leka uila. Eia kekahi, ʻoi aku ka manawa o ka luna hoʻokō i ka liʻiliʻi a i ʻole ka manawa hana ana i loko ka paepae ma mua o kā lākou koʻokoʻo - no laila ʻaʻole lākou hoihoi i nā kikoʻī palena pau.
Ua hoʻohana wau i ke kūʻai aku leka uila ma ke ʻano he laʻana kumu no ka mea ʻo ia koʻu ʻike me ExactTarget. Ma ke ʻano he luna hoʻomalu huahana a me kahi kūkā aʻoaʻo hoʻohui, ua noʻonoʻo nui wau i kā mākou huahana a me kāna mea i hāʻawi ai. Eia naʻe, ʻoi aku ka nui ma mua o ka ʻole, ua nānā au i ke kūʻai aku ʻana o nā alakaʻi kiʻekiʻe i ka mea ikaika hiki i nā ʻoihana nui inā hui pū lākou me mākou. I ka ʻoiaʻiʻo, ʻo ka hapa nui o kā mākou hana nui i koi ʻia i ka hoʻoponopono ʻana i kū ʻole ma ka anuu ... a lilo i kahi hapa o kēlā hoʻomohala ʻana i ke kūkulu ʻana i nā haʻina kuleana ma hope o ka pūlima ʻia ʻana o ka ʻaelike.
I nā huaʻōlelo ʻē aʻe, ʻaʻole nā huahana, nā hiʻohiʻona, a i ʻole nā lawelawe i kūʻai ʻia i ka hoʻopili ʻana ... ʻo ia ka nā mea hiki ua kūʻai ʻia aku. Ua hōʻoiaʻiʻo ke alakaʻi poʻokela ua maopopo iā lākou ka ʻoihana prospect me ka maikaʻi e hiki ai iā lākou ke kōkua iā lākou e lanakila i kā lākou mau pilikia a hana hou ma mua o nā mea hoʻokūkū.
ʻO nā ʻoihana e hoʻomohala i ka ʻike i ka nānā wale i kā lākou huahana a me nā lawelawe lilo i ke komo pū me nā mea hoʻoholo. Ke kuhi nei ʻoe i ka ʻike e pili ana i ka poʻe hoʻolohe ma mua o ka ʻoihana, ʻike ʻoe i nā kaʻana like ʻana, nā loulou, nā kamaʻilio hou ʻana, a me nā hoʻololi hou aʻe. Ke hāiki ʻo ia, ʻike nui ʻia ia me he pushy a nānā ʻole ʻia e like me ke ʻano o ke kūʻai aku.
Inā ʻoe e kākau no kāu Ho'olohe a huki iā lākou i kāu pūnaewele ma o kou ʻike i kā lākou mau pilikia, hāʻawi ʻoe i ka waiwai hou aʻe i kāu mau prospect a me nā mea kūʻai aku. ʻO ka pahuhopu o kāu ʻike ʻo ʻoe ia hoao i kāu mau pepeiao e hoʻomaopopo ʻoe i kā lākou mau pilikia a loaʻa nā hāʻina e kōkua iā lākou e hōʻea i ko lākou hiki. Ke ʻike lākou he mana ʻoe ma kā lākou hana, e hilinaʻi lākou iā ʻoe me kāu huahana.
ʻO Ia ka hale waihona puke ʻike ʻike pono ʻoe e kia i ke kūkulu ʻana.
ʻO ka laʻana ʻo Company B kahi ʻoiaʻiʻo ʻo ke ʻano o ka ʻoihana e hoʻowalewale iā mākou e nānā a kūʻai i kā lākou huahana. ʻO ka ʻike kūpono, ka moʻolelo, nā ʻoiaʻiʻo, nā ʻōlelo aʻoaʻo a me nā laʻana ka mea e waiwai ai ka ʻike.
Eia nō naʻe, pono ʻoe e hoʻokau i kēia ʻike ma mua o kāu mau pepeiao mākaʻikaʻi a e noho ma kahi kūpono i ka manawa kūpono. He kuleana nui ko Media Media ma aneʻi. Inā hana ʻoe i kēia maikaʻi, ʻike maʻalahi lākou iā ʻoe ma kā lākou iho ma hope.
ʻO ka ʻoihana B kahi ʻano ʻoihana e ʻumeʻume iā mākou e hoʻohana i kā lākou huahana, no ka mea.
ʻO nā ʻoiaʻiʻo, nā laʻana, nā kumu waiwai, ka hoʻoponopono pilikia a me ka ʻike waiwai ka mea e waiwai ai ka ʻike.
Eia kekahi, pono ʻoe e kaʻana like i kāu ʻike ma ka wahi kūpono, i ka manawa kūpono a kau i mua o kāu mea e hoʻolohe nei. E ʻike lākou i kahi e loaʻa iā ʻoe ma hope inā loaʻa mua iā lākou a hāʻawi iā lākou i ka ʻike waiwai.
Mahalo, Douglas!