I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it's important to remember that your audience is diverse – with many enjoying some types of content over others.
I mea e kōkua ai iā ʻoe e hoʻomaikaʻi i kāu hoʻoikaika ʻana i ka ʻike ʻike JBH i mālama ʻia ʻO ka Mixology o ka ʻike ʻikepili infographic - lawelawe i nā ʻōlelo aʻoaʻo no ka hana a hāʻawi ʻana i ka ʻike i hoʻomākaukau ʻia me kekahi mau helu olakino olakino Huhulu a ua kiola ʻia ʻo SmartInsights no ke ana maikaʻi!
Personally, I'd add a coaster to every drink with a nice kahea i ka hana. Hana maikaʻi ka ʻikepili i kāu ʻoihana inā ʻoe e hāʻawi i kahi ala i ka hoʻopili a me ka hoʻohuli ʻana me ka inu.
[pahu type = "hoʻoiho" align = "aligncenter" papa = "" ākea = ""] ʻO ka ʻike ʻana i kēlā me kēia ʻāpana o ka ʻike e like me ka hui ʻana o kāna mau ʻāpana he nui ka manaʻo a me ka hoʻolālā ma hope o kā mākou ebook a mākou i paʻi me Meltwater, Pehea e palapala ai i kāu ʻike i nā Huakaʻi Kūʻai Kūpono ʻole. [/ pahu]
Just keep in mind that almost everyone appreciates their drink a little different from the next. I'm a huge fan of a nice bourbon and Coke, but I'm a bit of a lightweight, so there's typically a lot more Coke than most bourbon aficionados appreciate. Replicating the same drink over and over only works if it's the same visitor you're personalizing the experience for over and over.
E like me ka mau, paipai wau e hana i kahi hoʻāʻo e loaʻa ai ka inu kūpono. ʻO kekahi mau mea hou aʻe i hoʻokahi manawa, kahi hihia hoʻohana i ka wā e hiki mai ana, kahi liʻiliʻi o nā kūʻai aku.