No ke aha ʻoe a me kāu mea kūʻai aku e hana like me kahi kāne male ma 2022

ʻO ka male ʻana o ka mea kūʻai aku ma MarTech

Maikaʻi ka mālama ʻana i nā mea kūʻai aku no ka ʻoihana. ʻO ka hānai ʻana i nā mea kūʻai aku he hana maʻalahi ma mua o ka huki ʻana i nā mea hou, a ʻoi aku ka maikaʻi o nā mea kūʻai aku e kūʻai hou aku. ʻO ka mālama ʻana i nā pilina mea kūʻai ikaika ʻaʻole wale ka pōmaikaʻi i ka laina lalo o kāu hui, akā hōʻole pū kekahi i kekahi o nā hopena i manaʻo ʻia mai nā lula hou i ka hōʻiliʻili ʻikepili e like me ʻO ka pāpā ʻana a Google i nā kuki ʻaoʻao ʻekolu.

He 5% ka piʻi ʻana o ka mālama ʻana i nā mea kūʻai aku e pili ana me ka liʻiliʻi he 25% ka piʻi ʻana o ka loaʻa kālā)

AnnexCloud, 21 Kamahaʻo Ka Paʻa ʻana o nā mea kūʻai aku no 2021

Ma ka mālama ʻana i nā mea kūʻai aku, hiki i nā hōʻailona ke hoʻomau i ka hoʻomohala ʻana i ka ʻikepili koʻikoʻi o ka ʻaoʻao mua, (e pili ana i ke ʻano o kā lākou mea kūʻai aku a hoʻohana i kā lākou huahana) a laila hiki ke hoʻohana ʻia e hoʻopilikino i nā pilina e hiki mai ana me nā mea kūʻai aku a me nā manaʻo. ʻO kēia mau kumu ke kumu, i ka makahiki 2022, pono nā mea kūʻai aku e nānā pono i ka mālama ʻana a me ka mālama ʻana i nā pilina o nā mea kūʻai aku, e like me kāu e hana ai me kāu wahine.

ʻO ka noho ʻana i ka pilina e mālama a mālama pono ʻoe - ʻaʻole ʻoe e hoʻowahāwahā i kāu hoa i ka wā e hoʻomaka ai ka pilina. ʻO ke kūʻai ʻana i kāu kāne i kāna mau kokoleka punahele a i ʻole nā ​​​​pua pua e like me ka hoʻouna ʻana i kahi leka uila pilikino i kahi mea kūʻai aku - hōʻike ia i kou mālama ʻana iā lākou a me ka pilina pili ʻia e ʻolua. ʻO ka nui o ka hoʻoikaika a me ka manawa āu e makemake ai e kūkulu i ka pilina, ʻoi aku ka nui o nā ʻaoʻao ʻelua e loaʻa mai ia mea.

Manaʻo kōkua no ka mālama ʻana i kāu mau mea kūʻai

E hoʻomau i ka ʻike ʻana i kekahi i kekahi. Kūkulu ʻia nā pilina ma luna o nā kumu ikaika, no laila, ʻo ka hana ʻana a me ka mālama ʻana i kahi manaʻo maikaʻi hiki ke lilo i mea nui loa.

  • Kāiaka - Ke hoʻokumu ʻana i kahi hoʻolaha hoʻouluulu onboarding, kahi āu e wehe ai i nā laina pololei o ka kamaʻilio, kōkua i ka hoʻokumu ʻana i kāu ʻoihana ma ke ʻano he hoa, ʻaʻole wale he mea kūʻai aku i kāu mea kūʻai hou. ʻO kēia laina pololei o ke kamaʻilio e hiki ai iā ʻoe ke wikiwiki a hilinaʻi hoʻi i kāu mau pane ke hele mai ka mea kūʻai aku iā ʻoe me kahi nīnau a i ʻole pilikia, ʻo ia ka mea e pono ai ke kūkulu ʻana i ka hilinaʻi. Pono ʻoe e hoʻohana iā ia e nānā a loaʻa i nā manaʻo i loaʻa iā lākou i hiki iā ʻoe ke hoʻomaikaʻi maikaʻi i kā lākou ʻike. Ma hope o nā mea a pau, ʻo ke kamaʻilio ke kī i ka pilina.
  • ʻO Kauka Hana Hana - Leverage marketing automation. ʻAʻole maʻalahi wale ka automation marketing i ke kaʻina hana hānai, hiki iā ia ke kōkua iā ʻoe e hōʻiliʻili a hoʻohana i ka ʻikepili waiwai e pili ana i kāu mea kūʻai. Hiki i nā mea kūʻai aku ke ʻimi i nā ʻike e pili ana i nā huahana a i ʻole nā ​​​​lawelawe e makemake ai lākou, pehea lākou e hoʻohana ai i kāu huahana a lawelawe paha, a inā lākou i mākaʻikaʻi i kāu pūnaewele. Hāʻawi kēia ʻikepili i nā mea kūʻai aku e ʻike i nā huahana a lawelawe paha i nā mea kūʻai aku e e hoʻohana, hāʻawi iā lākou i ka manawa e upsell i kā lākou mea kūʻai aku ma o ka hoʻokō ʻana i kā lākou pono. E like me kou hoʻolohe ʻana i kāu hoa e manaʻo i ka mea a lākou e makemake ai a pono paha, pono e hana ʻia no kāu mea kūʻai aku, ʻoiai e wehe ana i ka puka i nā loaʻa kālā hou aʻe.
  • Hoʻokākikaʻi SMS - E hele kelepona me ke kūʻai aku ʻana i ka SMS. He mea kūpono wale nō ke piʻi ʻana o ke kūʻai aku ʻana o SMS me ka laha o nā kelepona i kēia lā. Hāʻawi ka marketing mobile i kahi hui i kahi paipu pololei i loko o ka lima o ka mea kūʻai aku, a he ala kūpono e hāʻawi i ka ʻike koʻikoʻi a pili. Hiki i nā memo SMS ke loaʻa nā kuʻikahi hoʻolaha, nā memo mahalo o nā mea kūʻai aku, nā noiʻi, nā hoʻolaha a me nā mea hou aku, nā mea a pau e mālama i ka mea kūʻai aku a hauʻoli. E like me kou nānā ʻana me kāu hoa kāne a i ʻole kaʻana like i nā kikoʻī o kou lā ma o SMS, pono ʻoe e kaʻana like i ka ʻike me kāu mea kūʻai aku, ma o kahi ala kūpono a maikaʻi.

ʻO nā brand e hoʻohana ana i ka ʻenehana no ka hoʻopaʻa ʻana i nā pilina hohonu me kā lākou mea kūʻai aku, hāʻawi mau i ka waiwai ma o ka leka uila pilikino, a mālama i nā laina ākea o ke kamaʻilio e kūkulu i nā pilina koʻikoʻi me kā lākou mea kūʻai. ʻOi aku ka ikaika o ka pilina ma waena o nā ʻaoʻao ʻelua, ʻoi aku ka hiki i kēlā me kēia mea ke puka i waho - e like me ka pilina me kāu wahine.