Ke hoʻoholo nei i nā huahana hou, nā lawelawe a me nā hiʻohiʻona

tunedinI kēia pule ua loaʻa iaʻu Hoʻokomo ʻia mai Mākaʻikaʻi Pragmatic.

Ma kahi o ka hapakolu o ke ala o ka puke i kēia manawa a ʻoluʻolu wau. Nui nā lima e pili ana i nā hiʻohiʻona o ka alakaʻi ʻana o ka hubris ʻoihana iā lākou i ke ala o nā hoʻoholo maikaʻi ʻole no ka mea ʻaʻole lākou i 'Tuned In' i kā lākou prospect. Ma ka ʻike ʻole ʻana i nā mea e pono ai kā lākou prospect, hoʻolaha nā ʻoihana i nā huahana, nā lawelawe a me nā hiʻohiʻona i pilau.

Me ka hiki ʻana mai o ka pāpaho kaiapuni a me ka pūnaewele, manaʻo wau aia kahi kaulike ke hoʻoholo nei ʻoe i nā huahana, nā lawelawe, a i ʻole nā ​​hiʻohiʻona hou, akā, ʻoi aku ia ma mua o ka prospect. I kēia manawa he mea kūʻai ikaika ka mea kūʻai aku, pono ʻoe e nānā iā lākou pū kekahi. Ua hānai ka puke i kēia kūlana.

Eia ke ala aʻu e lawe ai e hoʻoholo i ka mea nui no nā huahana hou, nā lawelawe a i ʻole nā ​​hiʻohiʻona kahi aʻu e hana ai:

  • He aha ka lāpili? I nā huaʻōlelo ʻē aʻe, he aha kaʻu e hoʻomohala nei e hoʻomaikaʻi ana i ka paʻa ʻana o ka poʻe kūʻai? Inā ʻoe he mea kūʻai aku SaaS, no ka laʻana, he API kāu? Kupaianaha nā API no ka mea koi lākou i ka pāʻālua, hoʻemi ʻia ke kākoʻo, a koi lākou i kahi hoʻopukapuka kūloko e kāu mea kūʻai aku e hoʻopili me kāu huahana
  • He aha ka pīhoihoi? ʻO kekahi huahana, lawelawe, a i ʻole nā ​​hiʻohiʻona i kūpono i ko lākou kaumaha no ka hopena e loaʻa iā lākou i ka ʻoihana. ʻO kahi laʻana maikaʻi loa o kēia ke hoʻonohonoho ʻana ʻo Mobile no nā hale ʻaina. ʻOiai loaʻa wale ka 10% o kā lākou kūʻai aku pūnaewele ma ka pūnaewele, akā ua hoʻopukapuka lākou i ka pūnaewele.

    E lilo paha ka hoʻopukapuka kālā i mea nalowale ʻoihana ma muli o ka ʻike o ka mea hoʻohana ma o ke kelepona ʻana. Eia nō naʻe, pono lākou e heihei i ka mākeke me ka hopena e hiki ai iā lākou ke kiʻi. ʻO ka ʻO ka hype hou loa he widget.

    Sidenote: Manaʻoʻiʻo wau i ke kauoha ʻana pūnaewele a me nā widget i ko lākou lā - akā e hoʻomohala hou ʻia i ka manawa ke hoʻomaikaʻi ʻia ka ʻenehana. Ua hoʻopukapuka kēia mau ʻoihana i kēia mau mea ma muli o ka buzz a me ka ʻoihana pili ʻole - ʻaʻole nā ​​hopena ʻoihana pololei.

  • He aha ka mea WAKOU-kūpono? Ke hoʻonohonoho nei kāu mea kūʻai aku a ma waho pūnaewele. Kūmau nā limahana i nā ʻoihana akā neʻe i nā ʻoihana like ʻole. ʻO ia ka manaʻo he mea nui ka Word Of Mouth marketing a pono i kāu ʻoihana e nānā iā ia he manawa kūpono. Inā hana ʻoe i kahi huahana, lawelawe a hiʻona paha e hele ai kāu mea kūʻai aku i ka maiʻa, ʻoi aku ka maikaʻi o kou manaʻo ke haʻi nei lākou i nā poʻe ʻē aʻe i ka ʻoihana e pili ana iā ia.
  • He aha ka mea kūpono? ʻO kēia ka manaʻo nui ma hope o ka mea aʻu i heluhelu ai a hiki i kēia manawa Hoʻokomo ʻia. ʻO kēia ka mea nui i ka ulu ʻana i kāu ʻoihana - kāu huahana, lawelawe a hiʻohiʻona paha e hoʻopiha i kahi ʻoihana pono. I nā huaʻōlelo ʻē aʻe, ma ke kūʻai ʻana i kāu huahana - ʻoi aku ka pōmaikaʻi i kaʻu ʻoihana ma mua o ke kumukūʻai. Inā ʻaʻohe pono ma laila, ʻaʻole paha ʻoe e kūleʻa. ʻO ka kūʻai aku ʻana i ka hau iā Eskimo he kaʻao wale nō ia.

Hiki i kekahi o kēia mau kumu ke hoʻololi i kekahi. I nā manawa, ua hoʻomohala mākou i nā hiʻohiʻona hou ma ke koi o nā prospect nui loa. He piliwaiwai ia, akā ʻike mākou e uku ka hoʻopukapuka inā ʻaʻole mākou e hoʻopili i kēlā mea kūʻai aku. Manaʻo wau he ala nui e loaʻa ai kēia mau hanana ʻehā i loko.

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