Ua loaʻa iaʻu kahi leka uila nani mai Best Buy Reward Zone i kēia lā. ʻO ka leka uila i hoʻolālā maikaʻi ʻia me nā kiʻi kikoʻī me nā hāʻawi paʻa. ʻO kahi makana i kau i koʻu maka he Kāleka SD 16Gb no $ 24.99.
I clicked the link and was asked to sign in. I tried to sign in and subsequently it failed. I tested 2 browsers, tried my account number and my email address… and couldn't even do a password retrieval. I complained on Twitter and @Coral_BestBuy tried helping me out. She explained that I was actually logging into Best Buy – not Reward Zone, requiring me to register on Best Buy even though I already have a Reward Zone account.
So I registered. At a point in the registration process, I was required to enter my Reward Zone number – I guess to link the two accounts. Once I submitted that, the page simply refreshed with the number highlighted. No error message. I couldn't advance or get back to the actual offer. I gave up.
Ua haʻalele ka hapa nui o ka poʻe ma mua o kaʻu hana, akā makemake wau e ʻike i ka paʻakikī wale nō. ʻO ka pilikia maoli ma aneʻi paha ke loaʻa nei i ka hui leka uila kekahi mau hopena hōʻeuʻeu weliweli i kēia manawa ... ʻoiai aia ka pilikia me ka pūnaewele. Ke koi nei i kekahi e hele i nā ala he nui e hoʻohoka i kekahi mea kūʻai aku.
Every extra step in the process is going to drop your conversions by 50%. I'm making that number up, but I'm sure the real percentage is even worse. You must provide your consumer with simple, discreet paths to conversion to maximize campaign results. Requiring registration, registration in 2 systems, confusing the user…. all of it leads to haʻalele haʻalele kaʻa.
Āhea ka manawa hope loa āu i hoʻopaʻa inoa ai ma kāu pūnaewele ponoʻī no kahi demo, kahi hoʻoiho, a i hoʻāʻo paha e kūʻai ana? Hoʻomaʻo wau e hana i kēlā me kēia manawa a loaʻa pinepine i nā hewa weliweli. I ka ʻoiaʻiʻo, i ka wā i hoʻokumu ai wau i ka leka uila opt-in, loaʻa iaʻu kahi loulou kau inoa ma kaʻu pūnaewele e kuhikuhi nei i ka ʻaoʻao hewa! Auwe!