We hear it all the time, “We're different”. And we often hear from marketers, “You're all the same”.
He panina nui loa ia ... wahaheʻe kākou āpau a he ʻokoʻa ʻokoʻa nā pūnaewele a me nā kumu kūʻai. He kupanaha kā Jeb ʻoihana lawelawe me nā mea kūʻai aku aloha iā ia, Gail is running an lahui, kiʻekiʻe-hooponopono 'inikua māhele Hookah, Alakaʻi ʻo Brian i ke kaulana kaulana o ka honua Animation and Hoʻomohala hale kūʻai, a he premiere ko George ʻoihana pono huahana. Nui kekahi, uuku kekahi, hoʻokumu kekahi, kekahi mea hou… e hana ana i ke kamaʻilio ʻana (a me nā ʻāpana liʻiliʻi o ka hoʻopaʻapaʻa) e wehe ana ka maka.
As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you're at an agency, a startup, or a large organization:
- Inbound marketing, social media marketing, and even content marketing isn't the be-all, end-all panacea of marketing. There's ʻaʻohe pane hoʻokahi i ka mea e hōʻike ana i kāu leka, kahi e lohe ai i kāu leka, a pehea e lohe ʻia ai. Ke hilinaʻi nei kekahi mau ʻoihana i kahi limahana ikaika me nā palapala hokona huahana aʻo. Ke hana maikaʻi nei nā poʻe ʻē aʻe me ka māka maikaʻi a me nā hoʻolaha.
- Ke hoʻohui nei i ka prospect me ka huahana a lawelawe paha ma o haʻi moʻolelo maikaʻi loa hasn't changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades.
- ʻO nā mea kūʻai aku a me nā ʻoihana e ʻimi nei e kūʻai hou ke noiʻi ʻana ma ka pūnaewele and finding the information they need from their social networks and through distributed content. You can run, but you can't hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday.
I koʻu hoʻi ʻana i ka home, he aha ka mea i loaʻa iaʻu ʻo nā hana a mākou āpau e hana nei ma ke ʻano he mea kūʻai aku ka poʻe like - akā ʻokoʻa ka poʻe hoʻolohe a me nā ala a mākou e hele ai i laila. Kōkua paha ʻo Jeb hoʻomohala i nā kaiāulu e hoʻohele i ka moʻolelo i ka mākeke, e hoʻomohala paha ʻo George i ka ʻōuli laulā a me nā pono hana e haʻi i ka moʻolelo, hoʻomohala paha ʻo Gail i ka huahana palapala a me ka hāʻawi e haʻi i ka moʻolelo, a e unuhi a pili maoli ʻo Brian kahakiʻi i ka moʻolelo.
He ʻokoʻa ka poʻe o kā mākou kaʻina hana, kaohi manawa, a me nā kumuwaiwai ... akā ke nānā nei mākou āpau i ka loaʻa ʻana o nā hopena ʻoihana ana no nā mea kūʻai aku. ʻAʻole nā maka maka! Loaʻa, mālama ʻana a me ka hoʻokau ʻana o nā mea kūʻai aku pehea ka nui o nā mea kālepa e ana i kā lākou kūleʻa.