Pehea ke kiʻi ʻana o Digital Capture Capture
Ua puni kahi manawa alakaʻi kēpau no kekahi manawa. Ma ke ʻano he mea, he nui nā ʻoihana e hoʻokele iā GET ʻoihana. Ua kipa aku nā mea kūʻai aku i kāu pūnaewele, hoʻopihapiha lākou i kahi palapala e ʻimi nei i ka ʻike, hōʻiliʻili ʻoe i kēlā ʻike a laila kāhea ʻoe iā lākou. Simple, ʻeā? Ehh ... ʻaʻole e like me ka nui āu e manaʻo ai.
ʻO ka manaʻo, iā ia iho, he maʻalahi pupule. I ke kumumanaʻo, he maʻalahi maʻalahi e hopu i nā alakaʻi he nui. Minamina, ʻaʻole ia. ʻOiai he mea maʻalahi paha ia i nā makahiki he XNUMX i hala aku nei, ua hopohopo nā mea kūʻai aku e pili ana i ka haʻalele ʻana i kā lākou ʻike. ʻO ka manaʻo e komo lākou (ka mea kūʻai) i kā lākou ʻike i kahi ʻano (me ka manaʻo e kiʻi i ka ʻike) a e hoʻopahu ʻia lākou me nā kelepona, nā leka uila, nā leka uila, nā leka uila pololei a pēlā aku. ʻOiai ʻaʻole kēia ka hihia no nā ʻoihana āpau, loaʻa a e pōpilikia kekahi i kekahi me kēia mau makana - a he mea hoʻonāukiuki loa ia.
Ke ʻōlelo ʻia nei, ʻo ka hapa iki a ʻoi aku paha o ka poʻe kūʻai aku e hoʻopiha nei i nā ʻano kēpau kūpaʻa.
I kēia manawa, ke ʻōlelo wau i nā palapala kēpau static, ke ʻōlelo nei wau i nā pepa pōkole e pili ana i 4-5 mau wahi no kāu ʻike pili (inoa, helu kelepona, leka uila, helu wahi, a pēlā aku) a malia paha he ʻāpana ʻōlelo e nīnau i kahi nīnau wikiwiki a hāʻawi paha manaʻo manaʻo. ʻAʻole lawe nā ʻano i kahi tona o ka hakahaka ma kahi ʻaoʻao (no laila ʻaʻole lākou he ostentatious), akā hāʻawi ʻole lākou i kahi waiwai kūpono i ka mea kūʻai aku kekahi.
I ka hapanui o nā hihia, hoʻopiha nā mea kūʻai aku i kā lākou ʻike i hiki iā lākou ke kiʻi i ka ʻike hou (mai ka ʻoihana) ma hope. ʻOiai ʻaʻohe mea kūpono ʻole i kēia hanana, ʻo ka ʻike hou aʻe a nā mea kūʻai aku i noi ai e pau i ka lilo i pitch kūʻai. ʻOiai ke loaʻa nei i ka mea kūʻai ka ʻike a lākou i noi ai, ʻaʻole makemake lākou e kūʻai ʻia aku i kēia manawa - keu hoʻi inā aia lākou i ka manawa noiʻi.
Aia nō ke ʻano gen gen kēpau, akā make koke lākou i mea e hoʻomaʻamaʻa hou ai i nā hana o ka hanauna alakaʻi digital. Ke lilo nei nā ʻano hanauna kēpau (a i ʻole nā anuu) i ka maikaʻi a me ka holomua e hoʻokipa i nā makemake a me nā pono o nā mea kūʻai aku - e hāʻawi ana i nā mea kūʻai i kumu e hāʻawi ai i kēlā ʻoihana i kā lākou ʻike. Eia pehea e ulu nei ka hopu ʻana o nā alakaʻi digital.
Ke lilo nei nā Form Gen Lead i "Interactive" a me "Engaging"
ʻO nā ʻano kēpau kūpaʻa kēlā: aia lākou kūpaʻa. ʻAʻole lākou hoʻopiʻi; a ʻo ka ʻoiaʻiʻo, ʻano luʻuluʻu lākou. Inā he luhi (a ʻoi aku paha ka maikaʻi ʻole, ʻaʻole pono ke nānā aku), maʻalahi ka likelike o nā mea kūʻai e hoʻopiha nei i kā lākou ʻike. ʻAʻole wale ka manaʻo o nā mea kūʻai aku e hele mai kahi mea ʻoluʻolu a leʻaleʻa paha (a inā he aniani a aniani nā mea āpau, ʻo ia paha), makemake lākou e kūʻai aku ʻole i kā lākou ʻike i nā ʻaoʻao 3 a i hoʻohana hewa ʻia paha. Makemake lākou e ʻike e pili ana ka ʻike i ka poʻe a lākou e ʻōlelo nei.
ʻO kekahi o nā mea nui e kū nei i nā ʻano alakaʻi ke hele a lahilahi lākou, ʻoi aku ka launa pū a me ka hana hou aku.
Ma kahi o kahi palapala e noi ai i ka ʻike pili maʻalahi, e nīnau ʻia ana nā nīnau hou aʻe - a i mea e pale aku ai i ka luhi, ke hōʻike ʻia nei kēia mau nīnau i nā ʻano ʻokoʻa.
Ua hoʻomaka nā ʻoihana he nui i ka hoʻohana ʻana i nā menus drop-down, nā koho he nui, a ʻo ia hoʻi ka hoʻopiha ʻana i nā huaʻōlelo maoli e hōʻoia i ka nānā mau ʻana o ka mea kūʻai iā lākou. Hoʻohui ʻia, lilo nā ʻano alakaʻi i mea maʻalahi loa, a hiki i nā ʻoihana ke nīnau i nā nīnau i hoihoi i ka mea kūʻai. Ma kahi o ka manaʻo e like me ka noi, ua like kēia ʻano hou e like me ka hoʻopihapiha ʻana i kahi ʻikepili - kahi i hiki ke hoʻouna ʻia i kahi mea kūʻai aku e kōkua iā lākou ma mua o ke kūʻai aku iā lākou.
Hāʻawi ʻia nā mea kūʻai aku me ka waiwai maoli
Inā ʻoe e hoʻi ma kahi o ʻelima mau makahiki, e hoʻomanaʻo paha ʻoe ʻo ka nui o ka hoʻopihapiha palapala he mau ala maʻalahi ia e noi ai i ka ʻike hou aku. Hoʻokomo ʻoe i kāu ʻike pili, malia paha he ʻikepili makemake, pā ʻoe i ka waiho a kali i kekahi e launa iā ʻoe. I kekahi manawa e kau inoa ʻia ʻoe no kahi nūpepa mahina a i ʻole mea like - akā maoli, ʻaʻohe mea nui.
ʻO ka wikiwiki i kēlā mau makahiki ʻelima, a ke ʻike nei mākou i kēia manawa me nā ʻano kūpaʻa e hele aku ana, e hoʻopiha ana i nā kēpau kēpau i lilo i kuapo. Ma kahi o ka loaʻa ʻana o kahi pane e like me “Mahalo no kou hoʻouna ʻana mai i kāu palapala. E kiʻi koke aku kekahi, ”mālama koke ʻia nā mea kūʻai aku i nā hāʻawi huahana / lawelawe, nā uku hoʻēmi, a i nā manawa he nui e like me ka hopena, nā hopena loiloi.
ʻO kekahi o nā mea hou a ka poʻe kipa pūnaewele e nānā nei i mua ke lawe nei i nā pānaʻi a me ka hoʻopiha ʻana i nā hōʻike.
ʻO kahi laʻana maikaʻi o kēia he "He aha ke ʻano o ke kaʻa e kūpono iā ʻoe?" loiloi. He ʻano loiloi kēia i hiki iā mākou ke ʻike iā mākou iho e hāʻawi ana i kā mākou mea kūʻai aku kaʻa no ke kumu o ke hoʻokumu nei i nā alakaʻi kūʻai kaʻa hou. I kēia loiloi, pane ka mea kūʻai aku i kekahi mau nīnau e pili ana i kā lākou makemake kūʻai / hoʻokele. Ke waiho koke lākou i kā lākou mau pane, hana koke ʻia kā lākou hopena. E hana ai i kēia, ʻoiaʻiʻo, pono lākou e hoʻolako i kā lākou ʻike pili. Inā lawa ka pīhoihoi o ka mea kūʻai aku (a ke lana nei ko mākou manaʻo no lākou), kau lākou i kā lākou leka uila, a loaʻa iā lākou kā lākou hopena.
Ma kahi o kahi hāʻawi a lawe i ke ʻano o ke ʻano, ua lilo nā ʻano alakaʻi i mea kamaʻilio hou aku; e hoʻowalewale nei i ka hoʻololi like ma waena o ka mea kūʻai a me ka ʻoihana.
Inā hoʻopihapiha kahi mea kūʻai aku i ka "He aha ke kaʻa kūpono iā ʻoe?" loiloi a ʻōlelo he ʻohana nui lākou, loaʻa paha iā lākou kahi palapala hōʻoia e hoʻāʻo e hoʻokele i kahi minivan kikoʻī. A i ʻole, ʻoi aku ka maikaʻi, loaʻa iā lākou kahi makana koke o $ 500 mai kahi kaʻa ʻohana. Ke hiki mai i ka hāʻawi ʻana i ka waiwai i nā mea kūʻai aku, pau ʻole nā hiki.
Me ka hoʻomaikaʻi ʻana o ka ʻenehana i ka wikiwiki e like me ia, hiki i nā mea hāʻawi pepa kēpau he nui ke lawe i ka ʻikepili i komo nā mea kūʻai i loko o kahi pepa alakaʻi a hoʻololi iā ia i makana e pili nui i ka mea kūʻai. ʻAʻole nā ʻano kēpau kēpau e like me ma mua. Ua lilo lākou i mea i ʻoi aku ka nui ma mua o ka mea a nā mea kālepa e noʻonoʻo ai. I ka hoʻomau ʻana o ka hoʻomaikaʻi ʻana o ka ʻenehana kēpau i ka hoʻomaikaʻi ʻana a me ka hoʻololi ʻana, pono e hoʻomohala i nā māka i kā lākou kaʻina paʻa mua.