E wehe paha ʻoe i kēia Leka…

I kēia lā i kaʻu leka uila ua loaʻa iaʻu kahi envelope polū i paʻi ʻia koʻu inoa a me kaʻu kamaʻilio ma mua. He Pahu PO ka ʻōlelo pane akā ua kākau lima ʻia naʻe. I ka wā i huli ai au i ka envelope, ua loaʻa ka hōʻailona Hallmark ma luna. Ua loaʻa ka maikaʻi loa o ka hoihoi i loko oʻu a wehe wau iā ia e loaʻa kahi kāleka me kēia leka aʻe:

mail uverse

This is handwriting font technology and it's really hit the kauoha Mail scene the last couple of years. Direct marketers know that if they get you to open a piece of mail, you're much more apt to read the piece. If you read the piece, you're more apt to call. If you call, you'll probably buy. It all begins with the open, though!

The reason why this font is somewhat believable is how they vary the size of the same letters (check out the ‘e's in speed), and the letter spacing (both kerning a ka hoʻokoloʻana). The technique definitely captures your attention, there's enough of a difference from ordinary type to trick you into thinking it's hand-written.

One easy way to tell that it's not is that the actual lines are perfectly spaced from one another and precisely straight. No doubt these subtleties will also be changed in the future. Either way, it's a pretty nice piece of work and I'm sure it will convert quite a few prospects. I'm not interested since I might be moving soon.

9 Comments

  1. 1

    E kali wale a ʻike ka poʻe kūʻai i kēia a hoʻomaka e nānā ʻole iā ia. ʻO ka hana aʻe e hiki ai i nā ʻoihana ke hāʻawi i waho i nā mea kākau leka ma India. E kākau lima ʻia kāu leka uila pololei. Hele mai nā mea āpau. Kali wale nō.

    • 2

      Aloha Willy

      ʻO ka mea hoihoi loa, loaʻa iaʻu kekahi mau mea 'kākau lima' ʻia e kekahi mea ma o ka leka uila e pololei paha kāu wānana.

      E pili ana i ka hoʻoili ʻana i India - me ka hoʻokele waiwai e ulu nei a me ka hāʻule ʻana o ke kālā ʻAmelika, ʻoi aku ka pipiʻi o India e hāʻawi i waho - ʻoiai no ka mea he nui nā Indians i aʻo ʻia (i nā manawa he nui i United States). Ua hana maikaʻi ʻo India nona iho! ʻAʻole maopopo iaʻu ʻo lākou ka prospect kūpono no kēia outsourcing, akā ʻaʻole wau e kanalua i kekahi mau ʻāina loaʻa haʻahaʻa e hiki mai i ka papa ʻaina me kēlā ʻano hopena.

      Mahalo!
      Doug

  2. 3
    • 4

      Hana kekahi o koʻu mau hoaaloha ma U-paukū a ua ʻōlelo ʻo ia he kikoʻī loa ia no ka home ma muli o ka bandwīwī a me ka mamao mai nā pono hoʻokele. Ua haʻi maoli ʻo ia iaʻu i kou hoanoho o ka puka e hiki mai ana iā ʻoe akā ʻaʻole paha. Manaʻo wau ke hana nei lākou ma o nā pilikia hana i kahi kaiāulu i kahi pae kaiāulu. Aia paha wau i loko no ka mea noho wau i kahi keʻena i kēia manawa - kiʻekiʻe kiʻekiʻe!

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  4. 6

    Inā he kāne pili lima wau he $ 10 ma ka ʻĀina Pilipino ma ke ʻano he wahi i waho.

    ʻO ka hoʻomohala aʻe no ka huli ʻana i nā hāmeʻa i hiki ke hoʻohana ʻia e ʻike i ka envelope e wehe ʻia ana, inā wehe ʻia e kahi kāne a wahine paha, ka makahiki o ke kanaka a pehea ka lōʻihi ma mua o ka lawe ʻia ʻana me ka ʻōpala.

  5. 7

    ʻOiai ʻoe e ʻike ia he ʻano kūleʻa kūʻai pīhoihoi, ʻike wau iā ia ma ke ʻano he pox. ʻO nā ʻenehana e hoʻopunipuni ai i ka poʻe i ka nānā ʻana ʻaʻole wale ke ʻano o nā ʻenehana makemake wau i ka hoʻohana ʻana. ʻOiaʻiʻo hiki iā lākou ke lilo i ka wā pōkole maikaʻi, akā makemake wau i ka poʻe e nānā i ka maikaʻi o kaʻu brand a me kaʻu e hāʻawi nei, ʻaʻole no ka hū ʻana o kekahi mea hūpō i ka manaʻo ua hoʻouna wau iā lākou i kahi leka kākau lima. JWTCW.

    • 8

      Mike,

      ʻAʻole maopopo iaʻu ma hea wau i ʻōlelo ai he kūleʻa kūʻai pīhoihoi ia a ʻaʻole wau i paipai iā ia. ʻAʻole wau e kūlike ʻole me ʻoe, ke ʻōlelo maʻalahi nei wau i ka ʻenehana - ke mahalo nei hoʻi iā ia. Ma hope o nā mea āpau, ʻo wau ka hūpō i hānai ʻia.

      Doug

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