Ke kumu a me nā hopena weliweli o nā pilikia ʻikepili
Ma luna o ka hapalua o nā mea kālepa a pau i manaʻoʻiʻo i kēlā ʻikepili ʻino ʻo ia ka pale nui loa i ke kūkulu ʻana i kahi papahana kūʻai kūleʻa. Me ka loaʻa ʻole o ka ʻikepili maikaʻi ʻole a piha ʻole paha ka ʻike, ke nalowale nei ʻoe i ka hiki ke māka pololei a kamaʻilio pū me kāu prospect. Ma ka ʻaoʻao aʻe, waiho kēia i kahi āpau i kou hiki ke hōʻoia e hālāwai pū ana ʻoe me kāu mau kime kūʻai aku.
Kūleʻa kūʻai he ʻenehana ʻenehana ulu. ʻO ka hiki, me ka ʻikepili nui, e kuhikuhi i nā prospect, hoʻolilo iā lākou i alakaʻi, a hāʻawi i ka hui kūʻai me nā alakaʻi kūpono i hoʻokumu ʻia o ka ʻikepili nui e hoʻokau i kāu hana i loko a me waho i ka lockstep, e hoʻokele ana i nā pani hou.
Akā 60% o nā mea kālepa a pau i ʻōlelo i kā lākou waihona koaʻole, 25% mokuʻāina ʻo ia pololei ʻole a he 80% haʻalulu e ʻōlelo nei ua loaʻa iā lākou risky nā moʻolelo kāhea kelepona!
ʻO ka ʻikepili haumia ka mea pepehi malū o nā hoʻolaha pāʻoihana. He mea maikaʻi ʻole ia iā ʻoe, hoʻohaʻahaʻa i ka hopena o ka ʻike nui a me nā hāʻawi, a hiki ke hoʻokau i kāu mīkini, kou kūlana a me kou kūlana (a ʻoi aku paha ka maikaʻi). Hoʻowahāwahā i kēia hōʻike a me nā hopena o kāu ʻoihana ma kāu pilikia. ʻO Matt Heinz, Pelekikena o Heinz Marketing
E hāhai pono Matt a Hoʻohui ma Twitter. Ma 10 am PT / 1pm ET ma Feb 19 e loaʻa ana iā lākou ʻO TweetChat ma ke kumuhana o ka Koina ʻIkepili ma Pepeluali 19 (Hashtags: #dirtydata a me #MartechChat). Nā mea i loaʻa mai ka Hoʻopili pū ʻia ka papa kuhikuhi ʻikepili:
- ʻO nā ʻike kope (15%), nā helu kūpono / pae (10%) a me nā kahua i nalo (8%) nā pilikia e like me ka nui o ka ʻike.
- ʻAʻole kūpono ka hōʻano ʻana, ka hōʻoia ʻana o ka leka uila i kūleʻa a me ka hōʻoia ʻana o ka helu wahi i kūleʻa ʻoi aku ka nui o nā hewa, akā ʻoi aku ka paʻakikī o ka hoʻoponopono ʻana; Eia kekahi, he mea nui ke hui ʻia - e pili ana i nā ʻano mai 5 pakeneka ma SMB, 10 pakeneka ma ka ʻoihana a me 7 pākēneka ma ka mahele ʻoihana media.
- Inā ʻaʻole i hoʻohana nā ʻoihana pāpaho i ka hoʻohana ʻana i ka polokalamu hoʻomalu ʻikepili, pono lākou e hopu a hoʻoponopono pono i nā hewa ʻike 313,890 i hui pū ʻia.
- Me ka awelika B2B kēpau kumukūʻai ma luna o $ 50, kēia mau leka uila i kūleʻa a me nā helu hōʻoia hōʻoia e unuhi ʻia ma mua o $ 2.5 miliona i ka hoʻolilo ʻia o ka pāpāho.