Inā hiki iaʻu ke hoʻohui 100 i nā mea kau inoa a i ʻole 10,000 mau mea kau inoa ma ka pūnaewele, ʻaʻole paha ia e hoʻokaʻawale i kaʻu laina lalo. Pono wau e ʻumeʻume i ka akau subscribers to actually get business from them. I've even written in the past that ʻaʻole pili ka mākeke i nā maka maka, it's about the intent.
Ua hoʻololi paha wau i koʻu manaʻo? ʻAʻole, ʻaʻole i ka wā e hoʻolaha ai.
I don't care about how many total followers or subscribers you have, I care about the number of those followers or subscribers who have common interests or might be prospective clients for me. If you offer the ability to advertise to your network, I'll do it if the number of nā mea ukali pili a mea kau inoa paha kūpono no kaʻu ʻoihana - ʻaʻole wale no ka mea he pūnaewele nui kāu.
Aia kekahi mea maikaʻi i helu nui, though. It's promotion and authority.
There is momentum in numbers. Low follower counts cause low follower adoption. You might have the best blog, twitter account or facebook page in the universe… but it's grueling to add followers when you don't have any. If you have 100 followers, it could take weeks or months to naturally get to 200, even with the best content.
me 10,000 poʻe, inā paha e hiki iā ʻoe ke hoʻohui 100 i ka lā! Aia ʻelua kumu no ke aha:
- Big numbers confirm that you're a big deal. I know that sounds ridiculous, but it's true. People are lazy… they glance at your Twitter page, your Facebook page or your blog and they try to find out how big a deal you are. If you have big numbers, they tend to click the follow button a lot easier. It's an unfortunate fact. It's also why I display a number of ranking badges in my sidebar.
- Big numbers allow you the opportunity to promote. Many years ago, I did a test where I announced that my blog had won an award as the best marketing blog on the Internet. I did a ton of guerilla marketing and promoted it everywhere. My blog's readership grew tremendously as a result. I then wrote a post about how I did it.
I've watched other bloggers do it, too. Back when you could hack Feedburner's subscriber counts, I saw a few very influential bloggers take full advantage and do it. Their blogs skyrocketed in popularity – it was incredible. I've hesitated at purely cheating (unless it's so incredibly simple that I just had to teach the people a lesson that developed it).
Am I advocating cheating or or buying followers? That's up to you. I'm really not going to tell you that it's a bad thing or a good thing. I'm just going to tell you that it does, indeed, work.
Ke hāpai nei au i kēia manawa kaʻu moʻokāki Twitter with Featured Users and have added a couple of hundred new followers. It's a nice service that is permission-based, so I'm not cheating or buying followers – I'm just promoting myself. My goal is to get over 10,000 followers sooner rather than later.
Hoʻokahi memo ma nā mea hoʻohana i hōʻike ʻia: ʻAʻole wau e uku no ka mea nui Kūʻai Kaha package in the future. My adoption skyrocketed early in the campaign and has since dropped off – probably because my face is being fed to the same people over and over. I've also been modifying my location since they target geographically. In the future, I think I'll just buy the smallest amount of ads and then execute the campaigns with their kau inoa mahina.
Ten thousand followers is a nice number to promote. Since I'm writing a book that will be out in August (Corporate Blogging for Dummies), I want to get all of my numbers up – across Facebook, Twitter, and my feed subscribers. This way my network to promote within is larger and I can touch more people with it.
No laila ... ʻae, manaʻoʻiʻo wau i ka helu ʻana o nā helu nui!