Mālama anei nā ʻenekini huli inā hoʻohana ʻoe iā Drupal?

SEO a me nā ʻōnaehana hoʻokele ʻike ʻike
ʻO nā ʻōnaehana hoʻokele ʻikepili a me SEO

Pehea ka nui o nā ʻōnaehana Hoʻohui ʻImi (CMS), like WordPress, Drupal, ʻO Joomla!, pāʻani i kahi ʻāpana i loko huli engine optimization (SEO)? ʻO ka hoʻolālā pūnaewele maikaʻi ʻole (ʻaʻole url maʻemaʻe, ʻike maikaʻi ʻole, hoʻohana maikaʻi ʻole i nā inoa kikowaena, a me nā mea ʻē aʻe) i kahi CMS e like me Drupal e hoʻopili iā SEO (nā mea hana maikaʻi i hoʻohana ʻia i kahi manaʻo maikaʻi ʻole). Akā hāʻawi kālā ʻōnaehana hoʻonohonoho pono iā lākou iho i SEO maikaʻi aʻe ma mua o nā poʻe ʻē aʻe, inā pau nā hana maikaʻi ʻē aʻe? A, pehea e huikau ai nā ʻōnaehana (ex, WordPress a i ʻole Drupal blog e kākoʻo ana i Shopify kahua) pili iā SEO (manaʻo hou i nā hana SEO maikaʻi ʻē aʻe e ukali ʻia)?

Mai kahi manaʻo o ka ʻenekia huli, ʻaʻohe ʻokoʻa ma waena o Drupal, WordPress, a me Shopify. Ma mua o koʻu kuʻi ʻia ʻana me "Wait a minute", e wehewehe. Nānā nā ʻenekini huli i ka HTML i hāʻawi ʻia iā lākou ke kolo i nā loulou. ʻAʻole lākou e nānā i ka waihona ma hope o ka pūnaewele a ʻaʻole lākou e nānā i ka ʻaoʻao admin i hoʻohana ʻia e hoʻonohonoho i ka pūnaewele. Ke nānā nei nā ʻenekini huli ka HTML i hana ʻia, a i hāʻawi ʻia paha e ka ʻōnaehana hoʻokele ʻike ʻike.

Drupal, ma ke ʻano he CMS, hoʻohana i kahi papahana o PHP code, API, hōkeo ʻikepili, nā faila template, CSS, a me JavaScript e hoʻomohala i ke kaʻina hana o ka hana ʻana (aka rendering) i kahi HTML o ka pūnaewele pūnaewele. ʻO ka HTML ka mea e nānā nei ka ʻenekini huli. Aia kēia HTML i hāʻawi ʻia i nā ʻano ʻikepili āpau a ka ʻenekini huli e hoʻohana ai e hoʻokaʻawale a helu i ka ʻaoʻao pūnaewele. No laila ke ʻōlelo a haʻi he ʻoi aku ka maikaʻi o hoʻokahi CMS ma mua o kekahi no nā kumu SEO, ʻo ka mea e ʻōlelo ʻia nei ma aneʻi ʻo ia ka "ʻoi aku ka maikaʻi" ʻo CMS e kōkua e hāʻawi iā "maikaʻi" HTML no nā ʻenekini huli.

ʻO kahi laʻana: Ke hoʻohana nei iā Drupal, pono ʻoe e koho i ka huli ʻana URL maʻemaʻe. ʻAʻole pono ʻoe e hoʻohana i nā URL maʻemaʻe, akā ke hana ʻoe, loaʻa iā ʻoe kahi URL e hiki i ke kanaka ke hoʻomaopopo (ex: http://example.com/products?page=38661&mod1=bnr_ant vs http://example.com / kūkākūkā / kālepa). A, ʻae, hiki i nā URL maʻemaʻe ke kōkua iā SEO.

ʻO kekahi laʻana: Drupal, ma o kāna ʻO Pathauto modula, e hana i nā URL ʻano e pili ana i ka poʻo inoa o ka ʻaoʻao. ʻO kahi laʻana, kahi ʻaoʻao i kapa ʻia ʻo "10 Nā Hana Kauwela No Kāu Mau Keiki" e kiʻi aunoa iā URL o http://example.com/10-summer-activities-for-your-kids. ʻAʻole pono ʻoe e hoʻohana iā Pathauto akā pono ʻoe e kōkua i ka maʻalahi ʻana i ka ʻaoʻao URL no ka poʻe e heluhelu a hoʻomanaʻo.

Laʻana hope loa: Palapala ʻāina kōkua i nā ʻenekini huli e hoʻomaopopo i ka mea ma kāu pūnaewele. ʻOiai hiki iā ʻoe ke hana lima (ug) i kahi palapala ʻāina a waiho iā ia iā Google a i ʻole Bing, he hana kūpono ia i kūpono i nā kamepiula. ʻO Drupal's 'ōkuene'ōkuene kikowaena Pono pono ka module e hana a mālama pono i nā faila palapala ʻāina a hāʻawi i ka hiki ke waiho iā lākou i nā ʻenekini huli.

ʻAʻole hoihoi nui ʻo Google a me Bing paha inā ʻoe e hoʻohana iā Drupal ʻaʻole paha, ʻo kā lākou mea e mālama nui ai ka hopena o Drupal. Akā pono ʻoe e mālama e pili ana i ka hoʻohana ʻana iā Drupal, no ka mea he mea hana ia e maʻalahi ai ke kaʻina hana o SEO me nā URL aloha.

Ma kahi ʻē aʻe ... ʻo Drupal kahi mea hana. E hāʻawi ia i nā hiʻohiʻona a me nā pono e pono ai e hoʻonohonoho a holo i kahi pūnaewele. ʻAʻole ia e kākau i nā pou nui nāu. Aia nō ia iā ʻoe. ʻO ka mea hoʻokahi hiki iā ʻoe ke hana e hoʻohuli i nā kūlana SEO he ʻike i kākau maikaʻi ʻia, ʻano i ke kumuhana, a hana mau ʻia i ka manawa.

4 Comments

  1. 1

    Pololei loa ʻoe, e John… ʻAʻole mālama nā ʻenekini huli i kāu CMS. Eia nō naʻe, me ka hana ʻana me nā ʻōnaehana hoʻokele waiwai he nui, hiki iaʻu ke haʻi aku iā ʻoe he nui nā ʻōnaehana kahiko ma waho o ka mākeke ʻaʻole i loaʻa nā hiʻohiʻona e pono ai e hoʻokō pono iā lākou. ʻO ka hiki ke hōʻano hou i ka robots.txt, sitemaps.xml, ka pinging i nā ʻenekini huli, ka hoʻopololei ʻana i nā ʻaoʻao (me ka ʻole o ka hoʻonohonoho papaʻaina), ka hoʻonui ʻana i ka wikiwiki o ka ʻaoʻao, ka hoʻonui ʻana i ka ʻikepili meta… ʻO ka hopena, hana ikaika ka mea kūʻai aku ma ka ʻike i hoʻohana ʻole ʻia.

  2. 2

    Ua pololei ʻoe, e John. Loaʻa iaʻu nā nīnau he nui ma Quora a me nā mea ʻē aʻe ʻo CMS ka mea maikaʻi loa no SEO. ʻO ka pane e pili ana i kekahi o nā ʻōnaehana hoʻokele maʻiʻo hou i hiki ke hana i nā URL maʻemaʻe a hoʻohana i nā mea hana e makemake ai nā ʻenekini e hoʻohana.

    @Doug – pololei nō ʻoe. Loaʻa pinepine nā ʻōnaehana hoʻokele waiwai kahiko i ka hiki ke komo pono i SEO.

  3. 3

    I kekahi mau hihia, hiki i kahi CMS hou ke loaʻa ka hopena maikaʻi ʻole, a i ʻole ka liʻiliʻi, ʻoi aku ka maikaʻi ma SEO.

    No ka laʻana, loaʻa iā Joomla kahi hoʻonohonoho hoʻonohonoho no ka hoʻokumu ʻana i kahi wehewehe meta ākea ākea e hoʻopili ʻia i kēlā me kēia ʻaoʻao kahi i hana ʻole ai kahi mea kākau i kahi wehewehe meta maʻamau. Ua alakaʻi kēia i kekahi o kaʻu mau mea kūʻai aku e manaʻo ʻaʻole pono lākou e hana i nā wehewehe i hoʻopaʻa ʻia no ka ʻaoʻao.

    No ka mea kākau ʻike loea, ʻaʻole ia he pilikia. Eia naʻe, hoʻohaʻahaʻa nā ʻōnaehana hoʻokele maʻiʻo a pau i ka pae no nā mea kākau, hiki i nā mea kākau ʻike liʻiliʻi ke hāʻawi i kā lākou ʻike ponoʻī, me ka ʻike ʻole i nā hopohopo optimization.

  4. 4

    Ke hoʻopuka nei nā CMS i ka HTML no laila pili lākou iā SEO. ʻO Drupal kahi ʻeha piha e hoʻonohonoho pono ai no SEO, no nā mea āu e hiki ai ke koho. xml sitemaps, URL aloha (hoʻi mau i / node), URL kūʻokoʻa / poʻo inoa ʻaoʻao / poʻo, img alt tags, blogging (mai hoʻomaka iaʻu, ʻaʻohe mea o ka blogging ma Drupal ma WP). 

    Aloha mākou iā Drupal no nā pūnaewele nui, akā ʻaʻole leʻaleʻa iā SEO'ify. He maʻalahi ka WP.

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