Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom right.
Not much science involved, some of these things are both instinctual, and some of them are habitually based on previous trends in online navigation.
Tonight we've got a friend of my daughter's over, so I decided to order online from Lākahi. Their new website is quite zippy – looks like it's all Java. It's graphically pleasing to the eye, and it's fast. It's much nicer than Pizza Hut or Papa John's… and it works, unlike Donato's.
Re: Donato's: Months later and I think I've had a dozen attempts where I couldn't order because of how slow it was or because of a massive .NET error screen.
Ua ʻike wau i hoʻokahi pilikia nui me ka hoʻohana ʻana o ka pūnaewele. E nānā i kēia pale a noʻonoʻo e hoʻopiha ana ʻoe iā ia:
Ma hope o kāu hoʻopihapiha ʻana i kāu ʻike, nānā kāu mau maka - a lana - e neʻe i mua i ka pale aʻe ma ke kaomi ʻana i ka ʻākau. Pono wau e ʻimi i kahi manawa ma mua o ka loaʻa ʻana o ke pihi hou. Ua hopu ʻia koʻu manaʻo e ka pihi Kupona a me ka māla i ka ʻākau, no laila ua pilikia wau i ka loaʻa ʻana.
Hiki i kahi loli maʻalahi ke maʻalahi i kēia ʻaoʻao a, ʻike wau, hoʻomaikaʻi i ka hoʻololi ʻana o nā mea kūʻai aku.
Ke neʻe wale nei i ke pihi ma ka ʻākau, kahi e nānā pono ai koʻu mau maka, kahi hoʻomaikaʻi nui i kahi kuʻina nani ʻole. E ʻike nō hoʻi wau i kahi waihoʻoluʻu hou, he ʻōmaʻomaʻo paha, e hāʻawi ai i kahi cue ʻike ma loko o ka noi a hiki i ka pau ʻana o ke kanaka. ʻO ke kūlana kūlike, ke kala, a me ke kaulana e hāʻawi i kahi ʻike seamless e alakaʻi i nā mea hoʻohana ma o ka pūnaewele.
ʻO kahi hoʻohui hou i ka pūnaewele Dominos ʻo kā lākou Pizza Tracker:
ʻO ka ʻakaʻaka o kēlā a me kēia ʻāpana e mae a i waho ... me ka ʻāpana 5 (hoʻouna) ʻo ia ka ʻāpana nui loa. I nā huaʻōlelo ʻē aʻe, ua kūkulu paha ʻo Dominos i kahi faila flash 30 mau minuke me ka lawa o ka laulā e hiki ai ke lilo i +/- 15 mau minuke (koʻu kuhi). He gimmick ia ... akā holo nō ia.
Aia kekahi pilina maoli ma ka ʻaoʻao - aia ka inoa o ka mea hoʻokele lawe ma laila no ka pane koke a me ka helu ʻana. Maikaʻi kēlā!