ʻO Merchandising (e like me Wikipedia ma ka lā Malaki 19 ma 10:18 am Ke Ao Pōkā Wā) ʻo:
ʻO nā hana e hāʻawi i ka kūʻai aku i nā huahana i kahi mea kūʻai aku kūʻai aku. Ma kahi pae hale kūʻai, kūʻai aku ka mea kūʻai aku i nā ʻano like ʻole o nā huahana i loaʻa no ke kūʻai aku a me ka hōʻike ʻana o kēlā mau huahana i mea e hoʻoulu ai i ka hoihoi a hoʻowalewale i nā mea kūʻai aku e kūʻai.
ʻO ka moʻolelo mua (apocryphal) o ke kūʻai aku a me ka ʻikepili e pili ana i nā pale diable a me ka pia. Ua hōʻike ka makemakika i ka poʻe i kūʻai i nā diaper i hiki ke kūʻai ʻia ma nā hale kūʻai maʻalahi, ma mua o ka huakaʻi maikaʻi ʻana i ka hale kūʻai pahu nui, ʻo ia hoʻi - impulsively - lālau ʻia he ʻeono pia pia
ʻO ke kuleana o ka mea kalepa e hoʻoholo inā e hoʻākoakoa nā waihona ʻelua i nā mea kūʻai aku o ka pia, a i ʻole ke hoʻokaʻawale ʻana iā lākou i ke kino e hoʻonui i nā kūʻai aku o nā mea hoʻouluulu ʻē aʻe. E hoʻāʻo ka mea kūʻai data-drive maoli i nā mea ʻelua - i nā hulihonua ʻokoʻa - i nā wahi kaiapili a me nā ʻoihana hoʻokele - i nā kumu kūʻai like ʻole.
Ua hōʻea ke kūʻai aku ʻana i loko o ka hale kūʻai i kāna piko ʻikepili i ka wā i puka mai ai nā moʻolelo mai Iāpana e pili ana i ka hoʻololi ʻana o nā hale kūʻai he 7 a me kumamākahi i nā huahana i loaʻa iā lākou ma kā lākou mau papa ma muli o ka manawa o ka lā e hoʻonui ai i kā lākou wahi kūʻai liʻiliʻi.
Loaʻa i kekahi mau mea hana i kahi leverage ke hana pū me nā hale kūʻai nui. I pānaʻi no nā palena kiʻekiʻe, nā kumukūʻai hoʻouna hoʻouna haʻahaʻa, nā pūʻolo hana loea, a pēlā aku.
Akā he aha ka hana ke ʻike maka ʻole ʻia nā hōʻike o ka hale kūʻai ma muli o ka mea kūʻai aku. Welina i ka kūʻai aku pūnaewele.
Aia ma hea, Au hea kaʻu huahana?
Inā kūʻai aku ʻoe ma o Amazon, BestBuy a i ʻole Costco, ʻaʻohe ou manaʻo inā paha e hōʻike ʻia kāu huahana ma ka ʻaoʻao home, ma kahi mahele i hāʻawi ʻia a i ʻole ma kahi ʻimi ma ka pūnaewele ke ʻole ke kūkākūkā mua ʻia kēia mau mea a me ka laki laki.
ʻO kēia kahi o nā ana hou Loaʻa loaʻa a Hiki ke kūʻai e komo mai.
Hui ʻia e Nānā ʻikepili:
Loaʻa loaʻa kahi ana o ka hiki ʻana o ka mea kūʻai aku e ʻike i kahi huahana ma ka pūnaewele.
Hiki ke kūʻai hopena i ka hiki i ka mea kūʻai aku ke koho
Ua lawa anei ka ʻike e pili ana i nā kikoʻī, ka nui, ka ʻūlū, ke kumu kūʻai, a pēlā aku., Na lākou e hoʻokomo maoli i loko o ke kaʻa kūʻai.
Ua ʻōlelo ʻo David Feinleib ka mea hoʻokumu ʻike ʻike ʻike ma luna o 75% o ka ʻimi pūnaewele ma nā pūnaewele e-commerce nui e like me Amazon a me Walmart.com he mau huaʻōlelo maʻamau a ʻaʻole nā inoa inoa. Pehea ʻoe e ʻike ai inā ʻike ʻia kāu huahana ma ka ʻaoʻao mua o nā hopena huli i loko o ka hale kūʻai. He mea koʻikoʻi kēia no ka mea ʻo nā huahana ma nā kūlana ʻekolu i luna ʻehā mau ka nui o ke kaʻa ma mua o nā hopena ʻē aʻe āpau. ʻO kēia pilikia, ʻoiaʻiʻo, hoʻonāukiuki nui ʻia e ke kūʻai pūnaewele.
Ma ka ʻaoʻao Shopability, pono e ʻike kahi mea kūʻai aku ma ka pūnaewele inā hāʻawi ʻia ka ʻike kūpono i ka mea kūʻai aku i ka waihona kūpono, i ka manawa kūpono, e hoʻolilo iā lākou i mea kūʻai. Pono nā kiʻi, nā kikoʻī a me nā loiloi e mālama i ke kūʻai aku.
Hana ʻenehana i ka hoʻopakele
I kēlā me kēia hola, nānā ka ʻikepili Analytics ʻike i nā pūnaewele kūʻai pū me Amazon, Best Buy, Costco, CVS, Hale kūʻai lāʻau lapaʻau.com, ʻO Clubʻo Sam, a Walmart e ʻike i kahi a pehea e hōʻike ai kāu huahana.
- ʻO kahi mea lako ʻole ʻia? Loaʻa iā ʻoe kahi leka.
- Mea ukana nalowale kona kūlana kiʻekiʻe i nā hopena hulina? Loaʻa iā ʻoe kahi leka.
- ʻO kāu mea hoʻokūkū hoʻololi i kā lākou kumu kūʻai ma ka mea kūʻai aku i hāʻawi ʻia? Loaʻa ʻoe i kahi leka.
- ʻAʻole lawa ka helu o nāʻike huahana? Loaʻa iā ʻoe kahi leka.
- ʻIke maikaʻi ʻole ma Nā polokalamu kelepona? Loaʻa iā ʻoe kahi leka.
- Pictures kau ʻole ʻana e like me ka mea i manaʻo ʻia? Loaʻa ʻoe i kahi leka.
ʻOiai ʻaʻole he mea kupaianaha ke ʻano ʻenehana, ʻo ka hōʻiliʻili a me ka hōʻuluʻulu ʻana o nā ʻano ʻikepili kūpono ke hōʻoia nei he waiwai nui i ka honua pūnaewele.
Inā ʻoe i ka honua ecommerce, hiki i ka manawa e hoʻohui i ka Findability a me ka Shopability i kāu metric lexicon.
