ʻO ka hopena o ka maʻi ahulau i hana ʻelua i nā mea lanakila a lanakila i kēia makahiki. ʻOiai ua koi ʻia nā mea kūʻai liʻiliʻi e pani i ko lākou mau puka, hopohopo nā mea kūʻai aku e pili ana iā COVID-19 kauoha ma ka pūnaewele aiʻole e kipa i ko lākou wahi mea kūʻai kūʻai nui-pahu. ʻO ka maʻi ahulau a me nā palena aupuni e pili ana i hoʻohaunaele i ka ʻoihana āpau a ʻike paha mākou i nā hopena ripple no nā makahiki e hiki mai ana.
Ua hoʻonui ka maʻi ahulau i ka lawena mea kūʻai aku. Ua kānalua nā mea kūʻai aku he nui a hoʻomau i ka kānalua e lawe i kā lākou ʻoihana pūnaewele ... akā ʻo nā hopohopo o ke kūʻai pūnaewele ʻana ua hoʻopau koke ʻia ma lalo o ka hopohopo e hōʻike ʻia iā COVID-19
ʻO ka ulu wikiwiki ʻana o ka ecommerce ʻo ia wale nō ka nūhou o 2020 kēlā ʻaʻole pīhoihoi. Me ka maʻi ahulau coronavirus e mālama nei i ka hapa nui o mākou i loko o ka hale, 60% o kā mākou hana pū ʻana me nā ʻoihana i kēia manawa ma ka pūnaewele. I nā lā he 10 wale nō o Nowemapa wale nō, ua hoʻohana mua nā mea kūʻai aku US $ 21.7 biliona pūnaewele - he 21% hoʻonui ia i kēlā me kēia makahiki.
Maura Monaghan, Nā Heluhelu Ecommerce a me nā Trends no 2020: Ka hopena o COVID & Ke ala o ka ʻenehana hou
Ke hana nei kaʻu paʻa me nā mea hoʻopukapuka e ʻike nei i ka luku mua. ʻO nā mea kūʻai aku i kiaʻi i ko lākou kūʻai aku ʻana i ka nānā ʻana i ke kalaiwa ʻana o ka wāwae o nā wāwae kūʻai aku i kahi noho hope koke i ka poʻe hoʻokūkū nāna i hāʻawi i kahi ʻike ecommerce uila mua. ʻO ka hapa nui o lākou ma waho o ka ʻoihana.
ʻAʻohe mea kānalua nā hana ecommerce ua hiki i ka ulu olakino no kēlā mau ʻoihana i pivoted wikiwiki a i ʻole ua hoʻopukapuka nui i kā lākou loli uila.
Kūʻai Online vs. In-Store Kūʻai E ʻOihana
- Ola a maikaʻi wānana ʻia e piʻi ma ka pūnaewele e 23% vs -8.2% i loko o ka hale kūʻai.
- Consumer uilaʻoe wānana ʻia e piʻi ma ka pūnaewele e 28% vs -26.3% i loko o ka hale kūʻai.
- Fashion wānana ʻia e piʻi ma ka pūnaewele e 19% vs -33.7% i loko o ka hale kūʻai.
- Na Lako Hale wānana ʻia e piʻi ma ka pūnaewele e 16% vs -15.2% i loko o ka hale kūʻai.
Kūleʻa ʻole ke kūʻai aku ʻana o nā ecommerce ma mua o ka piʻi ʻana o ka coronavirus iā lākou i kēia makahiki, akā i kēia manawa ua hoʻoholo ʻē ʻia ka wā e hiki mai ana. ʻAʻohe mea e maopopo leʻa ka mea a mākou e kali ai ma hope o ka maʻi ahulau coronavirus, a i ka wā e hiki mai ai kēlā lā - akā nā helu helu ecommerce mai mua a i ka wā o ka COVID-19 outbreak e hōʻike nei i ke kūʻai pūnaewele ʻana kahi e nānā ai mākou ke hoʻāʻo nei e nānā i mua .
Maura Monaghan, Nā Heluhelu Ecommerce a me nā Trends no 2020: Ka hopena o COVID & Ke ala o ka ʻenehana hou
keia infographic mai PūnaeweleBuilderExpert nā kikoʻī i ka hopena o ke kūʻai aku ʻana o nā ecommerce i ka wā o ka maʻi maʻi Coronavirus, he aha nā mea pono ʻole i hoʻokau i ka nui o nā kūʻai, pehea e hoʻolālā ai nā mea kūʻai aku e kūʻai aku ma hope o ke ahulau, nā ʻokoʻa kūloko o ka lawena mea kūʻai aku, ka hopena o nā hāmeʻa, a me ka hopena o ka ʻenehana hou i ka kūʻai pūnaewele hana.
Aia kekahi mau kikoʻī e pili ana i ka kūʻai aku ʻana o nā mea kūʻai aku ʻo ʻAmelika Hui Pū ʻIa a me UK no ka Pōʻalima Pōʻalima.