ʻEhā mau hana E-Commerce āu e ʻae ai

Nā Kūlana Ecommerce

E ulu mau ana ka ʻoihana e-commerce i nā makahiki e hiki mai ana. Ma muli o ka holomua o ka ʻenehana a me ka ʻokoʻa o nā makemake kūʻai kalepa ʻana, paʻakikī e hoʻopaʻa i nā pā. E kūleʻa aku nā mea kūʻai aku i mākaukau pono me nā mea hou a me nā ʻenehana i ka hoʻohālikelike ʻia me nā mea kūʻai aku ʻē aʻe. E like me ka hōʻike mai Statista, E loaʻa ka loaʻa kālā e-commerce o ka honua i $ 4.88 trillion e 2021. No laila, hiki iā ʻoe ke noʻonoʻo i ka wikiwiki o ka mākeke e ulu me nā ʻenehana hou a me nā hana.

ʻO ka hopena o ka Pandemic ma ka Retail a me E-Commerce

Ke hele nei nā mea kūʻai aku US e pani kokoke i nā hale kūʻai he 25,000 i kēia makahiki e like me ka maʻi maʻi coronavirus hoʻonui i nā ʻano kūʻai. ʻOi aku ia ma mua o ka pālua ʻana o nā hale kūʻai 9,832 i pani ʻia ma 2019, e like me ka noiʻi a Coresight. Ma kēia makahiki i hoʻolaha ʻia ai nā kaulahao nui a ʻoi aku ma mua o 5,000 mau pani paʻa mau.

Wall Street Pai

Me ka makaʻu o ka maʻi ahulau, ua hoʻoholomua nā laka kūloko i ka neʻe ʻana o nā mea kūʻai aku e kūʻai aku ma ka pūnaewele. ʻO nā ʻoihana i hoʻomākaukau a i hoʻoneʻe koke paha i nā kūʻai aku pūnaewele ua holomua ma luna o ka wā o ke ahulau. A ʻaʻole paha e heʻe hope kēia hoʻololi i ke ʻano ke wehe hou nā wahi kūʻai.

E nānā i kekahi o nā e-commerce e kū nei e pono ʻoe e hāhai.

E hoʻokuʻu i ka paku

ka ʻO ka 2018 State of the Merchant e-Commerce Report ua ʻike he 16.4% o nā ʻoihana ecommerce e hoʻohana nei i ka hoʻouna leka ʻana mai nā hale kūʻai 450 pūnaewele. ʻO ka Drop Drop kahi ʻano ʻoihana pono e hōʻemi i ke kumukūʻai o ka papa helu a hoʻonui i kāu loaʻa kālā. ʻO nā ʻoihana me ka liʻiliʻi o ke kapikala e pōmaikaʻi nei i kēia k modelkohu. Hana ka hale kūʻai pūnaewele ma waena o ka mea hoʻolako a me ka mea kūʻai mai.

I nā huaʻōlelo maʻalahi, hana ʻia ke kūʻai aku ʻana a me ke kūʻai aku ʻana iā ʻoe ke hana pololei ʻia ka hoʻouna ʻana e nā mea hana. Pēlā, mālama ʻoe i ke kālā ma ka hoʻouna ʻana aku, a me ka mālama ʻana i ka papa kūʻai o nā hale kūʻai a me kāna kumukūʻai lawelawe.

I kēia k modelkohu, loaʻa i nā mea kūʻai aku pūnaewele ka liʻiliʻi o ka makaʻu a me nā loaʻa kālā ʻoi aku ka maikaʻi ke kūʻai aku ʻoe i ka huahana ma hope o ke kau ʻana o kāu mea kūʻai aku i kahi kauoha. Eia kekahi, hoʻemi ia i nā kumukūʻai luna. ʻO nā mea kūʻai kūʻai E-commerce e hoʻohana nei i kēia hana a ke kūleʻa nui nei ʻo Home Depot, Macy's a me kekahi mau mea hou aku.

ʻO kahi ʻoihana pūnaewele e hoʻohana ana i ka hoʻoiho hoʻouna ʻana i ka ʻike i nā ulu ulu kālā o 32.7% a ua loaʻa ka awelika o ka hoʻololi o 1.74% i ka makahiki 2018. Me ia mau helu waiwai, e ʻike ka mākeke e-commerce i nā hoʻohālikelike hoʻoliʻiliʻi hoʻouna i nā makahiki e hiki mai ana.

Kūʻai Multichannel

Hiki maʻalahi ka pūnaewele i ka hapanui o ka honua, akā ke hoʻohana nei nā mea kūʻai i nā kahawai he nui e kūʻai aku. I ka ʻoiaʻiʻo, e like me ka Hōʻike Kūʻai Omnichannel, ma kahi o 87% o nā mea kūʻai aku i ʻAmelika Hui Pū ʻIa kahi mea kūʻai. 

Hoʻohui hou:

  • Ua ʻōlelo ʻo 78% o nā mea kūʻai aku ua kūʻai lākou ma Amazon
  • 45% o nā mea kūʻai mai i kūʻai ʻia mai kahi hale kūʻai inoa paʻa pūnaewele
  • 65% o nā mea kūʻai aku i kūʻai ʻia mai kahi hale kūʻai brick-and-mortar
  • 34% o ka poʻe kūʻai aku i kūʻai aku ma eBay
  • 11% o nā mea kūʻai aku i kūʻai aku ma o Facebook, i kekahi manawa i kapa ʻia ʻo f-commerce.

Ke nānā nei i kēia mau helu, aia nā mea kūʻai aku ma nā wahi āpau a makemake e kiʻi i nā huahana ma kēlā me kēia paepae kahi e loaʻa ai iā ʻoe. ʻO ka maikaʻi o ka noho ʻana a me ke kiʻi ʻia ma o nā kahawai hiki ke hoʻonui i kāu ʻoihana me nā loaʻa nui. Ke huli nei nā mea kūʻai aku pūnaewele hou aku e pili ana i ke kūʻai aku ʻana i nā pūnaewele nui… pono ʻoe. 

ʻO nā kaha kaulana me eBay, Amazon, Google Shopping, a me Jet. Ke hoʻololi nei nā kahawai kaiaulu e like me Facebook, Instagram, a me Pinterest i ka honua e-commerce me ka nui o ka noi.

Mākaha Kūkaʻi

He haʻawina mai ʻO Baymard Institute ʻike ʻia ma kahi o 70% o nā kaʻa kūʻai i haʻalele ʻia me 29% o ka haʻalele ʻana e hana ʻia ma muli o kahi kaʻina hana nui loa. ʻO kāu mea kūʻai aku, ka mea i mākaukau piha e kūʻai, ua hoʻololi i ko lākou manaʻo ma muli o ke kaʻina (ʻaʻole ke kumukūʻai a me ka huahana). I kēlā me kēia makahiki, lilo nā mea kūʻai aku he nui i nā mea kūʻai aku ma muli o ke kaʻina kūʻai lohi a loloa paha. 

I ka 2019, manaʻo ʻia nā mea kūʻai aku e hoʻoponopono maʻalahi i kēia kūlana me ka nānā maʻalahi a me nā kaʻina uku. E lawe kahi mea kūʻai aku pūnaewele i kahi ʻanuʻu e hoʻomaikaʻi ai i kā lākou kaʻina kaʻina hana e ʻoi aku ka paʻa, maʻalahi, a maʻalahi hoʻi no kā lākou mea kūʻai aku.

Inā loaʻa iā ʻoe kahi hale kūʻai pūnaewele e kūʻai aku ana ma waena o ka honua, pono e loaʻa kahi koho uku kūloko no kāu mea kūʻai aku ma ka honua holoʻokoʻa. ʻO ke ala ʻoi loa ka hoʻopili ʻana i kāu uku i loko o kahi paepae hoʻokahi, e hāʻawi ana i kahi kaʻina uku no kāu mea kūʻai aku a puni ka honua.

Nā ʻike pilikino

ʻO ka mālama ʻana i kāu mea kūʻai aku kūikawā ke kī i ka holomua i kēlā me kēia ʻoihana. I ka honua uila, ʻo ka mea kūʻai aku māʻona ka hoʻolālā kūʻai kūpono loa. ʻAʻole lawa ka loaʻa ʻana ma kēlā me kēia kahawai, pono ʻoe e ʻike i kāu mea kūʻai aku ma kēlā me kēia paepae a hāʻawi iā lākou i ka lapaʻau kūikawā e pili ana i kā lākou mōʻaukala mua me ʻoe.

Inā kahi mea kūʻai aku i kipa aku nei i kāu mana ma Facebook, no ka laʻana, ke kipa nei i kāu pūnaewele, e hoʻolako i kēlā ʻike i ka mea kūʻai aku e pili ana i ka hālāwai hope loa i loaʻa iā lākou. He aha nā huahana āu e hōʻike nei? He aha nā ʻike e kūkākūkā nei? ʻO kahi ʻike omni-channel seamless e hoʻokele i ka hana nui a me ka hoʻololi ʻana.

Wahi a kahi loiloi Evergage, ʻo 27% wale nō o nā mea kālepa e hoʻopili nei i ka hapalua a ʻoi paha o kā lākou kaha. I kēia makahiki, e ʻike ʻoe i ka piʻi ʻana o kēia helu i ka nānā nui ʻana aku o nā mea kūʻai aku i ka pahuhopu AI-driven e hoʻomaopopo i kā lākou mea kūʻai aku ma nā kahawai like ʻole. ʻO kēia kahi o nā ʻoihana e-commerce i makemake nui ʻia i ka 2019 āu e hoʻohana ai.

Hoʻokahi ʻōlelo aʻoaʻo ecommerce hope loa

ʻO kēia nā hoʻolālā e-ʻoihana ʻehā e ʻoi aku ana e hahai i nā makahiki e hiki mai ana. ʻO ka hoʻomau hou ʻana me ka ʻenehana ke ala ʻoi loa e mālama pono ai i kāu ʻoihana pūnaewele i ka wā e hiki mai ana. Hiki iā ʻoe ke hele i mua i mua i ka hālāwai ʻana i nā pono o kāu mea kūʻai aku. E nānā pono i kāu mau malihini kipa e ʻike pehea ʻoe e hana nei ma ka pūnaewele. Loaʻa i nā pane manawa mai nā mea kūʻai mai ʻole hiki iā ʻoe ke hāʻawi i ka ʻike nui i kāu kūlana ʻoihana i ka mākeke.

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