Kōkua Kālā Kūʻai Manuahi: ʻO ka Hoʻolālā Nui Hou ma ECommerce?

Kōkua Kālā Kūʻai Manuahi

ʻO 2019 kēia a hele ʻoe i loko o kahi hale kūʻai kūʻai pōhaku brick-and-mortar. ʻAʻole, ʻaʻole kēia he mea hoʻomākeʻaka, ʻaʻole kēlā ka punchline. Ke hoʻomau nei ʻo ECommerce i ka nahu nui ʻana mai ka pai liʻiliʻi, akā aia nō he mau milestones i ʻike ʻole ʻia e pili ana i nā mea hou a me ka maʻalahi o ka pōhaku a me ka puna. ʻO kekahi o nā palena hope loa ke alo o ka mea kōkua ʻoluʻolu, mea kōkua hale kūʻai. 

H&M Mea Kūʻai Kūʻai Manuahi

"Pehea e hiki ai iaʻu ke kōkua iā 'oe?" kahi mea a mākou e lohe ai ke hele mākou i loko o kahi hale kūʻai, a lawe mākou iā ia no ka mea ʻole. No kēlā me kēia pūnaewele eCommerce i hoʻonohonoho pono ʻia e hoʻopili i nā hiʻohiʻona UI-friendly e like me AI me ka hopena auto a i ʻole nā ​​hopena hulina berena, nui nā mea hou aʻe, e ʻōpala, e omo piha. He akua ia e loaʻa i kahi mea kōkua hale kūʻai aloha e lele a nīnau i kekahi mau nīnau maʻalahi e pili ana i kaʻu e ʻimi nei. Hiki iā ia ke hana ma ka pūnaewele? E nānā kēia ʻatikala i nā hiki i loaʻa a kaʻana like i kekahi mau pono hana, ʻōlelo aʻoaʻo, a me nā ʻōlelo aʻo.  

Pehea e ʻāpana ai i kāu kōkua ponoʻī

ʻOiai ke hoʻomohala ʻia nei nā mea kōkua kūʻai kūlohelohe, kahi polokalamu e manaʻo ai ke kanaka i kāu mea kūʻai aku ʻaʻole i hiki - a i ʻole ma ka moʻohelu kālā. Eia naʻe, ʻaʻole paʻakikī loa e hoʻohui i nā noi like ʻole e hāʻawi i kāu poʻe kipa i kahi ʻono o nā hiʻohiʻona maikaʻi loa o kahi mea kōkua kūʻai me ka nui ʻole o ka splurge.

ʻO Sephora Virtual Shopping Assistant

Ma Facebook Messenger, hiki iā Sephora ke hana āpau.

Kūkākūkā

ʻAʻole he mea hou nā chatbots, akā ua hoʻomaikaʻi kā lākou UX a ua ʻano ʻē kā lākou noi. Maʻalahi kēia mau lā e hana me ka hoʻopili ʻana i nā chatbots i kāu hana. 

Nā memo Facebook: Maopopo iā ʻoe ke neʻe nei kāu mea kūʻai aku ma o kā lākou hānai Facebook ma ka hapalua o ka lā; no ke aha lākou e haʻalele ai i ka noi ke makemake lākou i kekahi mea mai iā ʻoe? ʻO ka loaʻa ʻana o kahi ʻōnaehana hoʻonohonoho maʻalahi e like me ka loaʻa ʻana o kahi mea kōkua pilikino pilikino ma a kāhea - a ma kahi o ka hoʻokele ʻana i kāu pūnaewele, ʻo ka leka ʻana iā ʻoe ma Facebook e like me he mea lā ke kamaʻilio nei lākou me kahi kanaka. Sephora ke alakaʻi nei i ka uku i ka wā e hiki mai ana i ka honua nani, me nā hiʻohiʻona chatbot ʻelua ma waena o Facebook Messenger e hoʻohana nei iā Assi.st: hiki i nā mea kūʻai aku ke leka iā lākou e hoʻonohonoho i kahi manawa i koho ʻia me kahi mea aʻoaʻo nani, a i ʻole hiki iā lākou ke loaʻa nā ʻōlelo aʻo e pili ana i ke kūʻai ʻana i nā hoʻoholo.

ʻO ka hoʻonohonoho ʻana i ka meaʻai no ka ʻohi a lawe paha i lawe ʻia hoʻi i ka honua Facebook Messenger. He mau memo wale nō ʻo Starbucks mai ka loaʻa ʻana e kiʻi ai ma kāu hale kūʻai kūloko, hiki iā Dominos ke haʻi aku iā ʻoe i ka hana pizza o kēlā me kēia lā, a hāʻawi ʻo Pizza Hut iā ʻoe e hoʻopau i ka ʻike hoʻonohonoho holoʻokoʻa me ka haʻalele ʻole ʻana iā Facebook. Pau kēia i ka hoʻohana ʻana i nā chatbots like ʻole me ka ʻike like me ke kamaʻilio pū ʻana me kāu hoa.

Lawelawe mea kūʻai mai: i

Ke hoʻohana nei i nā chatbots e kōkua i kāu mea kūʻai aku me nā nīnau lawelawe o ka mea kūʻai aku e like me ke ʻano o ka mea kōkua pilikino pilikino i hiamoe ʻole. ʻAʻole hiki iā lākou ke lawelawe i nā mea nui, akā ʻo ka automate ʻana i nā mea liʻiliʻi hiki ke lawe i kahi kaumaha mai nā poʻohiwi o kāu laina lalo. Aptly inoa, kahi lawelawe e like me Haʻi Bot hiki ke hoʻohana ʻia e kūkulu maʻalahi i kāu mau hiʻohiʻona ponoʻī, nā nīnau, a me nā hana - ʻaʻole nui nā pae paʻakikī o Bandersnatch, akā hoʻopau ʻia ka hana. He pae kiʻekiʻe hoʻi kona o ka hoʻi: i kahi hoʻokolohua, hiki i kahi bot chat ke hoʻonā 82% o nā launa pū me ka pono ʻole o kahi agena kanaka.

ʻO MongoDB he chatbot lawelawe mea kūʻai aku e like me kēia, hiki iā ia ke ʻike inā he alakaʻi mākaukau ka mea kipa ma ka nīnau ʻana i kekahi mau nīnau, a inā lākou, e kuhikuhi iā lākou i ka luna kūʻai pololei. Hana hou ʻo Sephora i kahi ʻano hou i kēia kahua - pīhoihoi paha ʻoe aia lākou i ka pāʻani lawelawe lawelawe mea lawelawe chatbot? Ma kā lākou pūnaewele, ʻaʻole hiki iā ʻoe ke nīnau i nā nīnau maʻamau - hiki iā ʻoe ke kiʻi i nā ʻōlelo noʻeau mai kā lākou AI. Hiki i nā mea kūʻai aku ke scan i kahi kiʻi o kahi nānā noʻeau a lākou e makemake ai mai kēlā me kēia wahi a loaʻa i ka ʻōlelo aʻoaʻo no ka mea e kiʻi ai i ka nānā.

Nā leka uila pilikino

ʻO ka hōʻoia ʻana i kāu poʻe kipa e kiʻi i nā leka uila mai iā ʻoe ʻaʻole ia kahi hana maʻalahi - pehea inā hiki i kahi chatbot ke hōʻoia iā lākou nāu, a hoʻouna wale iā lākou i ka mea a lākou e makemake ai e ʻike? ʻO ia kā TechCrunch bot i koi ai e hana, me ka ʻole o ka hana hou ma ka ʻaoʻao o ka mea kākau inoa. Ke kākau inoa nei ka mea heluhelu no nā nūhou pilikino e hoʻohana ana i ka lawelawe chatbot, a laila mālama ka polokalamu AI i ke ʻano o nā nūhou a lākou i heluhelu ai a hoʻouna aku iā lākou i nā ʻatikala i manaʻo ʻia e makemake lākou. 

Kono Hoʻokele Kōkua Ecommerce

E hoʻāʻo ʻo StitchFix e ʻike iā ʻoe ma mua o kou ʻike iā ʻoe iho

Ke kūkulu nei i loko o kāu kumu hoʻohālikelike ʻoihana

ʻAʻole maikaʻi paha inā manaʻo pinepine kāu mea kūʻai aku me he mea lā e loaʻa ana iā lākou kahi kōkua pilikino mai iā ʻoe? Aia kekahi mau ʻoihana a me nā ʻoihana i hoʻokele i ke kūkulu i ka manaʻo o kahi mea kōkua pilikino i kā lākou kumu kūʻai ʻoihana.

Pahu Kakau

Ke ʻimi nei kahi ʻāpana o ka hoʻohālikelike o kahi pahu kau inoa kūleʻa i ka mea a kāu mea kūʻai aku e makemake ai e hoʻouna iā lākou i ka mea kūpono. Hoʻopiʻikikowaena o ke ana hoʻohālike e kiʻi i nā mea kūʻai aku e haʻi iā Stitchfix i kā lākou makemake, no laila hiki iā Stitchfix ke hoʻouna iā lākou i nā mea a lākou e makemake ai. ʻO kēia pilikino e manaʻo nei he kū hoʻokahi, ʻoiai ua hui ʻia kēlā me kēia kanaka me kahi stylist pilikino ma hope o ka hoʻopihapiha ʻana i kahi quiz kikoʻī nui. Uku nā mea kūʻai aku i kahi uku e kau inoa ai, e unuhi ʻia inā e mālama lākou i hoʻokahi o nā mea i hoʻouna ʻia iā lākou.

Eia nō naʻe, ʻaʻole hiki i kahi ʻoihana ke loaʻa kālā me nā stylist pilikino e nānā ana ma luna o kēlā me kēia pilikino a hoʻokaʻawale ʻia ma o ka papa inoa nui o nā huahana. Weliweli nā kānaka i ka wikiwiki a me ka maikaʻi o ka hana ʻana i ka nui o ka ʻikepili a hoʻoholo ʻana - he hana kēlā no ka ʻike naʻaupō. ʻO AI kahi e hoʻonui pono ai ʻo Stitchfix, me kāna algorithm e nānā nei i nā loli, nā ana, nā pane, a me nā makemake e hoʻohaʻahaʻa i kahi papa inoa o nā manaʻo no ka stylist e koho ai. Kōkua ka AI i ka stylist, a laila kōkua i ka mea kūʻai aku i ka ʻenehana maoli-kanaka maoli.

Inā makemake ʻoe i kēlā, makemake paha ʻoe ...

ʻIke kahi stylist pilikino maoli i kāu makemake a me nā mea āu i kūʻai ai, a hoʻohana i kēlā ʻike e hōʻike i nā mea ʻē aʻe āu e makemake ai. ʻAʻole paʻakikī ka ʻike naʻaupō e mimic i ka “inā makemake ʻoe i kēlā, makemake paha ʻoe i kēia” manaʻo pilikino. ʻO ka hapalua o ke kaua ke kiʻi nei i nā mea kūʻai aku e kau inoa i hiki ai iā ʻoe ke hōʻiliʻili i kā lākou ʻike, a ʻo ka hapalua e hoʻohana pono nei i kēlā ʻikepili. ʻO wai ka hana nui i kēia? Kuhi ʻoe. Amazon.

Ua ʻike ʻo Amazon he 60% o ka manawa, ua nānā kekahi i kahi mea hana kope ʻo Keurig i nā K-Cup i hiki ke hoʻohana ʻia, a he mau kīʻaha maoli paha e inu i ke kope. He aha ka hana a AI? Hōʻike i kēlā mau huahana i kēlā me kēia e nānā nei i kahi Keurig. He ʻano like ia me ka loaʻa ʻana o kahi mea kōkua uila e hoʻāʻo mau nei e koho i kāu mea e makemake ai ma muli o ka mea āu i ʻimi ai, ka mea āu e kaomi nei, a he aha miliona a miliona mau poʻe i hana ai i kāu kūlana.

ʻO Elly Virtual Shopping Assistant

Hiki iā AI ke kōkua iā ʻoe e ʻike i kāu huahana kūpono?

E nānā ana i ka wā e hiki mai ana

Ke hoʻāʻo nei nā mea noiʻi a me nā mea hoʻomohala e pane i ka nīnau: Hiki iā mākou ke hana i kahi mea kūʻai pilikino pilikino pilikino maoli? I kēia manawa, aia ʻelua mau noi hoihoi e kokoke kokoke ana.

Hoʻokahi ʻo Macy's On-Call, kahi mea kupanaha i mua o kāna manawa, a hoʻohui pū kekahi iā AI a me nā hiʻohiʻona kōkua mākaʻikaʻi virtual me ke kipa ʻana i kahi hale kūʻai brick-and-mortar. Ke kipa aku nā mea kūʻai aku i kahi hale kūʻai o Macy, hiki iā lākou ke lele ma kā lākou kelepona a komo i ka hana On Call e nīnau ai i nā nīnau e pili ana i ka papa inoa, kahi kauoha a lākou i kau ai, a i ʻole loaʻa i nā kuhikuhi i kahi o kahi keʻena ʻē aʻe. ʻO kā lākou hana wale nō e kikokiko i nā nīnau a loaʻa koke iā lākou nā pane.

Ua hoʻāʻo ʻia ʻo Macy's On-Call i loko o 10 mau hale kūʻai, akā ʻaʻole i holomua ma mua o laila. Eia naʻe, he mea hoʻohiki paha ia, a hana like pū lāua me IBM Watson. Ma muli o ka piʻi ʻana o ka kaulana o ka hoʻohana ʻana i nā chatbots, he hoʻopukapuka ia e uku paha no lākou i ka wā e hiki mai ana, a he mea kūpono ke hoʻāʻo e hoʻohālike no kahi hale kūʻai eCommerce virtual.

Eia naʻe, ʻo ka hoʻolālā hou loa a ʻoi loa kahi noi i kapa ʻia Elly. ʻO Elly ka mea kokoke loa i kahi mea kōkua mākaʻikaʻi ʻike maʻa mau - akā naʻe, aia nō ʻo ia i nā hanana ulu. He AI ia e kōkua i ka poʻe kūʻai aku e ʻike i kā lākou huahana pono ʻole ma o ka nīnau ʻana i nā ʻano nīnau, ke kaulike ʻana i nā hiʻohiʻona, ke kumukūʻai, a me nā mea ʻē aʻe a ka mea kūʻai aku e mālama ai. Aia ʻo ia i nā papa hoʻāʻo i kēia manawa, akā hiki iā ʻoe i kēia manawa ke noi i kāna kōkua me ka loaʻa ʻana o kāu kelepona maikaʻi inā makemake ʻoe i kahi ʻono o ka wā e hiki mai ana. 

Pehea e hiki ai iaʻu ke kōkua iā 'oe?

ʻO kahi mea kōkua pilikino ʻike i kā lākou ʻoihana i loko a i waho. Makemake pū lākou e ʻike e pili ana i ka ʻike pili e pili ana i kā lākou mea kūʻai aku e hiki ai, e kōkua iā lākou e hoʻoholo i ke kūʻai ʻana mai i ka manaʻo akamai a haʻalele i ka māʻona (a, ʻoiaʻiʻo, e hoʻi hou aʻe) ʻO ka hope, makemake lākou i kēia e kū i kahi ala kūlohelohe a maikaʻi.

ʻO ka pilikia me ka hoʻohana ʻana i nā mea kōkua pilikino kanaka ʻaʻole hiki iā lākou ke hoʻonui i ka maikaʻi a hoʻohana i nā nui o ka ʻikepili i kahi ʻano kūpono. ʻO ka wā e hiki mai ana o nā mea kōkua kūʻai uila ʻike e hoʻohui i ka kōkua a me ka pilikino o kahi mea kōkua kanaka me ka mana crunching data a me ka wikiwiki o ka ʻike hana. ʻAʻole hiki i kahi noi ke hana i nā mea āpau (akā), akā hoʻohui i kekahi mau mea hana i loaʻa i kēia manawa hiki ke wehe i nā pae hou o ka pono no nā ʻoihana eCommerce.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.