He aha nā hoʻolālā kūʻai ʻoihana Influencer pono loa?

ʻO ka moku'āina o Influencer Marketing Infographic

Ua hāʻawi ʻo Brian Wallace i ka Mōʻaukala, Hoʻolālā, a me ka wā e hiki mai ana o Influencer Marketing i hana i kahi hana kupanaha o ka wehewehe ʻana i ka influencer a pehea e launa pū ai nā māka me lākou. Ua haʻi waha ʻole wau e pili ana i ka hana ʻana o nā inoa me nā influencers a ʻo ka ʻaoʻao ʻē aʻe a manaʻo wau he hana kūikawā kēia infographic mai MDG Advertising i ka kikoʻī ʻana i ke ʻano o ka pilina marketing influencer kūleʻa.

ʻO ka infographic, Ka Mokuʻāina o Influencer Marketing: He aha kēlā me kēia māka e pono ai e ʻike, kūkākūkā i nā hana kūpono a me nā hoʻokokoke i ka marketing influencer.

ʻO nā ʻoihana kūʻai Influencer ʻoi loa ka maikaʻi

  • https://martech.zone/neverbounce-referralNā ʻelele lawelawe e hoʻomau nei - i kēia manawa, he ʻelele koʻu e hoʻomau nei Agorapulse. ʻO ia paha kekahi o nā pilina maikaʻi loa i loaʻa iaʻu me kahi mana. Ua alualu wau i kahi pilina me Agorapulse ma hope o koʻu hopohopo ʻana me nā paehana pāpili e pili ana i ka lawelawe ʻana i kahi plethora o nā moʻokāki media. Hana like ka mea hoʻohana e like me ka papa inoa hana a i ʻole pahu pahu, kahi e hiki ai i kāu mau kime ke hoʻokele maʻalahi i nā pilina o waho. ʻO ka hui pū ʻana o kaʻu hiki a me koʻu makemake no kā lākou huahana i wehe i kahi puka kahi a Emeric a me kāna hui i kau inoa ai iaʻu no ka papahana ʻAmepela. Me ka ʻole o kahi kaomi, a me ka hōʻike piha, ʻōlelo wau e pili ana iā Agorapulse ke ʻimi nei ka poʻe i kahi pae e hoʻokele i kā lākou pāpili kaiaulu.
  • Nā Huahana Huahana - Ua hoʻouna ʻo Shure iaʻu i MV88 microphone no kaʻu iPhone ma kahi o hoʻokahi makahiki aku nei e hoʻāʻo. ʻO ka mea i manaʻo ʻia e kaʻana wau i kaʻu loiloi ma ka pūnaewele a laila hoʻihoʻi i ka microphone. Ua ʻike ʻo Shure he huahana maikaʻi kā lākou a makemake lākou e mākeke ma o nā podcasters me ka mana. ʻĀ, ua aloha nui wau i ka microphone me ka hohonu e hoʻomau wau e hōʻike iā ia i nā mea āpau ... a ua noi wau iā Shure inā hiki iaʻu ke mālama.
  • Nā Manaʻo Kūmole - Kāhea ʻole kahi hui e kōkua i nā ʻoihana e mālama i kā lākou waihona pūnaewele leka uila i nā helu pilikia e hiki ke hopena maikaʻi ʻole i ko lākou hiki ke komo i ka pahu leka o kā lākou poʻe kau inoa. He ʻatikala kaʻu, no ke aha, pehea, a me kahi e hōʻoia ai i kāu papa inoa kūʻai leka uila ma ka Pūnaewele, heluhelu mau ʻia e ka poʻe heluhelu me ka manaʻo e nānā i nā hopena e like me kēia no laila ʻaʻole i kiʻi ʻia ʻo Neverbounce. Ma hope o ka hoʻāʻo ʻana i kā lākou paepae me nā poʻe ʻē aʻe, ʻike wau he huahana maikaʻi loa kā lākou ma laila, no laila ua ʻae wau i kahi hāʻawi e hōʻike koʻikoʻi i kā lākou lawelawe ma kēlā pou. ʻO mākou, ʻoiaʻiʻo, hōʻike pū i ka hōʻike piha.
  • ʻ Colapa hanana - Me kā mākou paʻi ʻana a me kā mākou keʻena lawe lima, noi pinepine ʻia wau e uhi i nā hanana i ka uku no ka uku, huakaʻi, a me nā lilo i nā hanana. I ka hanana, hoʻolaha mākou i nā ʻatikala, hoʻopaʻa i nā podcast, hana i nā kau Facebook, a me ke ola-tweet i nā hanana. Ua lawe mai nō wau i nā limahana e hoʻomohala i nā pepelu koʻikoʻi e leka uila me ka poʻe i hele ma hope o nā hanana. ʻO ka mea i hala loa aku nei, ua hana wau i kēia no Dell World kahi aʻu i launa pū ai me Mark Schaefer ma kā lākou Luminaries podcast. He hanana kupaianaha a me ka manawa kūpono. Ma waho o ka piʻi ʻana i ke kahua, ʻo kaʻu ala punahele kēia e ʻike ai i kahi ʻaha kūkā.
  • Kākoʻo Pūnaewele - ʻOiai ʻaʻole wau e noʻonoʻo i nā ʻike i kākoʻo ʻia, ʻoluʻolu loa wau e pili ana i nā ʻoihana me kahi hoa me. Pono lākou e alakaʻi i kā lākou mahele mākeke a hāʻawi i ka waiwai i kā mākou poʻe heluhelu, hoʻolohe, a me nā mea ukali. Inā waiho i kaʻu brand i ka makaʻu, ʻaʻole wau e hana. Ua hoʻohuli wau i kahi o nā hui i lalo i nā makahiki he nui no ka mea ʻaʻole hiki iaʻu ke hōʻoia no ka ʻoihana a huahana paha. E ʻike pinepine ʻoe i nā ʻike kākoʻo ma ke ala o ka nā hanana pāʻoihana a mākou e kaʻana like ai.

Wahi a nā mākeke, ʻo ka ʻike i ʻoi aku ka maikaʻi o ka ʻike mai ka hilinaʻi. ʻOiaʻiʻo, ʻae wau i kēia. Ke manaʻoʻiʻo nei wau ua hala nā makahiki he mau influencers ʻike loea, he mau makahiki paha, ke kūkulu nei i ko lākou mana i kā lākou ʻoihana. Me kahi hoʻopukapuka e like me kēlā, ʻaʻole maʻalahi lākou e hoʻokuʻu iā lākou iho no ke kūʻai aku i ka mea koho kiʻekiʻe loa. ʻIke wau hiki iaʻu ke pāpālua a pākolu paha i kaʻu loaʻa kālā influencer, akā ʻaʻole wau e hana ia me ka lilo o ka mahalo ʻole i kaʻu poʻe heluhelu. ʻO ka mea i uku ʻia iaʻu e kahi māka ʻaʻole i hoʻohālikelike i ka hana i lawe ai iaʻu e kūkulu i koʻu hilinaʻi, a ʻaʻole wau e makaʻu iā ia.

Ka Mokuʻāina o Influencer Marketing: He aha ka mea e pono ai ka Brand e ʻike

ʻO ka State of Influencer Marketing Infographic

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