Ke kūʻai aku ʻana ma ka leka uila e nā helu

helu helu leka uila

ʻO kuʻu hoa aloha, ʻO Chris Baggott, kokoke e hoʻokuʻu i kāna puke mua, Email Marketing Na nā helu. Ua kākau ʻo Chris i ka puke me Ali Kūʻai, kekahi hoaaloha oʻu.

He hoa hoʻokumu ʻo Chris i Huaʻōlelo Kūpono, ka ʻoihana aʻu e hana nei me kahi Luna Huahana. ʻO kā Chris 'blog (me nā alakaʻi a me nā limahana ʻē aʻe ʻē aʻe) i kipaku iā ExactTarget i ka stratosfer - kapa ʻia kekahi o nā ʻoihana ulu nui 500 o ka ʻāina i ka ʻāina.

ʻAʻole wale wau i ka leʻaleʻa o ka hana pū ʻana me Chris ma ExactTarget, hoʻomaka pū wau i loko o kāna puke - e ʻōlelo ana i ka automation a me ka hoʻopili ʻana. Ke kakali nei wau i ka heluhelu ʻana i ka puke a me ka hauʻoli o ka ʻike maoli ʻana iaʻu iho i ka paʻi! Ua kākau wau no loko a i loko o nā makasina, akā ʻaʻole puke. Ua kipaku maoli ʻia wau e hoʻomaka i ke kākau ʻana iaʻu iho, aia ma kahi o 75 mau ʻaoʻao ma ka mea aʻu i aʻo ai i koʻu makahiki mua o ka blog ʻana. Pono wau e hoʻi i laila.

Ke hoʻomaka nei ʻo Chris i kāna hui aʻe, Polokalamu Compendium. Ua hauʻoli wau i ka hana pū ʻana me Chris ma kēia hoʻomaka pū kekahi - ua hoʻohana mākou i kahi mau ahiahi e kamaʻilio ana i ka paʻakikī maikaʻi ʻole o ka blogging interface interface a me ka hiki ʻole o ka poʻe heluhelu ke loaʻa maʻalahi i ka ʻike. E ʻike ʻoe iā Compendium ma ka palapala ʻāina e hana nei i kēlā. ʻAʻole wau makemake e hoʻokuʻu nui i waho o ka ʻeke ma luna ona, akā pīhoihoi wau i ka ʻike ʻana i ka ʻike a Chris e like me Huaʻōlelo Kūpono hana. Ke hana nei ʻo Chris ma Compendium manawa piha i kēia manawa. He keikikāne kaʻu e hele nei i ke koleke, no laila ua koho wau i ke ala palekana a pili me kahi ʻoihana e ʻā koke nei.

Hoʻonohonoho mua i kāu kope o ka Email Marketing e nā Helu! ʻO ka leka uila kahi ʻenehana hikiwawe me nā hoʻohiki hou aʻe. ʻAʻole like me nā ʻenehana ʻē aʻe, aia nō ka leka uila i ʻae ʻia i ka mua o ka 'push' marketing. ʻO ia, ua hāʻawi ʻoe iaʻu i ka ʻae e kamaʻilio pū me ʻoe, a hiki iaʻu ke hoʻokikina i kēlā kamaʻilio ʻana iā ʻoe ke pono. Kīwī, lēkiō, Nūpepa, RSS Loaʻa ka hilinaʻi nui i ka mea kūʻai, mea kūʻai aku a prospect 'tuning in' paha. Ua ulu ka leka uila i ʻāpana o ke ola o kēlā me kēia lā no mākou (ʻaʻole maopopo iaʻu ka mea aʻu i hana ai ma mua o ka leka uila!) A e hoʻomau wau e noho pēlā.

ʻAʻole hiki iaʻu ke kali e kiʻi i kahi kope o ka puke! A ʻoi aku ka maikaʻi ke kākau inoa ʻia, e Chris!

6 Comments

  1. 1
    • 2

      Paʻakai,

      Lana koʻu manaʻo! He kāne maikaʻi ʻo Chris a he mea euanelio Email nāna i hoʻokau i ka mana o ka Email ma ka hona holoʻokoʻa no nā makahiki he 5 i hala. Hōʻoiaʻiʻo ʻia kāna ʻōlelo aʻoaʻo a ma mua. Nānā iki ʻia ka leka uila e like me ka ʻenehana o nehinei akā he mea ʻē aʻe akā. Ke ʻike nei nā mākeke i ka hoʻopili ʻana o ka leka uila, nā ʻaoʻao pae, nā hoʻouna i hoʻomaka ʻia, a pēlā aku. Ke kalai nui nei nā poʻe a me nā loaʻa kālā i kā lākou mau pūnaewele.

      Mahalo!
      Doug

  2. 4

    He puke maikaʻi a hoʻomaka ʻia ke buzz a puni ia i loko o kā mākou pōʻai ma Atlanta. Doug, maikaʻi e loaʻa i kāu blog a me nā makemake maikaʻi loa iā ʻoe, e Chris a me nā alakaʻi alakaʻi manaʻo ma Exact Target a me Compendium. E hoʻi i lalo i Atlanta a loaʻa kahi steak me aʻu i kekahi manawa! Scott

  3. 5

    Kahiki,

    Nui e hoʻolohe mai iā ʻoe a hauʻoli wau ua loaʻa ʻoe iaʻu! Lana koʻu manaʻo i ka hui hou ʻana me ʻoe.

    No ka poʻe ʻike ʻole: Wehewehe6 ʻo ia kekahi o nā paionia o ka hoʻohana ʻana i ka ʻenehana ma ke kūʻai aku ʻana. Inā aia kahi hui hoʻokahi aʻu i hana ai me ka hoʻomaopopo ʻana i ka hoʻolaha waena waena, hana automation, a me ka hiki ke hoʻohana i nā ikaika o kēlā me kēia, ʻo Definition6 ia.

    ʻO Scott a me ke kime ke alakaʻi loa i ka ʻoihana. Ua hauʻoli wau i ka hele ʻana i ka ʻaina awakea me Michael Kogon (CEO) a me Scott i hoʻokahi pō a he hanu hou ia. Ua lele wau i waho o Atlanta i kahi buzz, ola me nā manaʻo a pīhoihoi e hoʻi i ka hoʻomaikaʻi ʻana i kā mākou huahana.

    Ua ʻike ʻo Microsoft iā Definition6 ma mau a mau no ko lākou akamai a me ka loea. He kime kupaianaha ia! Ke nānā mākou i ka 'Agency of the Future', manaʻo wau ʻo Definition6 kahi hiʻohiʻona maikaʻi loa!

    Mahalo no ka hoʻomaha ʻana me ka hōʻike ʻana iaʻu eia ʻoe ma aneʻi, e Scott!

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