Ua ku wau i ke ala i ka pule i hala e kipa aku i ʻO Delivra mea kūʻai aku a ʻōlelo ma ka Hui Pūnaewele eMarketing hanana i Providence, RI. ʻO kaʻu mea i aʻo ai ʻo kēia ... loaʻa i nā mea kūʻai aku leka uila nā pilikia like a lākou i hana ai 10 mau makahiki i hala aku nei i ka wā i hoʻomaka ai wau i kēia ʻoihana. ʻOiai ka holomua o ka ʻenehana a me ka hānai, hakakā nā mea kūʻai ola maoli i kēlā me kēia lā me nā hoʻolālā kūkulu papa inoa, ka hoʻopili ʻana, ka ana ʻana, hiki ke hāʻawi, nā helu hāmama a me nā ʻano kumumanaʻo o ka leka uila. Aia wau ma kahi panela e pili ana i nā papa hana kūkulu papa inoa maʻamau a ua piha ka lumi ... e kū ana ka lumi wale nō.
The great news, in comparison to where we were 10 years ago, is that there's a huge wealth of knowledge, statistics and expertise to help solve these problems. More often than not, what I,ve found is that email marketers are smart, really smart. They have the knowledge and strategy to create great email campaigns; they just need better resources whether that be money, staff or time.
I'm curious to find out from this group… what are the main obstacles you're facing with your own email programs? Is it: