Kūkulu ka Versus Buy Buy Dilemma: 7 mau manaʻo e hoʻoholo ai i ka mea maikaʻi loa no kāu ʻoihana

ʻO ka nīnau inā paha e kūkulu a kūʻai paha i kahi polokalamu ke kūkākūkā lōʻihi ma waena o ka poʻe loea me nā manaʻo like ʻole ma ka pūnaewele. ʻO ke koho e kūkulu i kāu polokalamu ponoʻī i loko o ka hale a kūʻai i ka mākeke mākaukau i hoʻoponopono ʻia e hoʻomau i ka huikau o nā mea hoʻoholo. Me ke kūleʻa ʻana o ka mākeke SaaS i kona nani piha kahi i manaʻo ʻia ai ka nui o ka mākeke e hōʻea i USD 307.3 biliona e 2026, ke maʻalahi nei i nā māka e kau inoa i nā lawelawe me ka ʻole o ka pono.

Smarketing: Ke hoʻopili ʻana i kāu mau pūʻulu kūʻai aku B2B & Marketing

Me ka ʻike a me ka ʻenehana ma ko mākou manamanalima, ua loli nui ka huakaʻi kūʻai. Ke hana nei nā mea kūʻai i kā lākou noiʻi lōʻihi ma mua o ka manawa e kamaʻilio ana i kahi lunamaka kūʻai, ʻo ia hoʻi ke kuleana nui o ke kālepa ma mua. E aʻo hou aʻe e pili ana i ke koʻikoʻi o ka "smarketing" no kāu ʻoihana a no ke aha ʻoe e kaulike ai i kāu mau hui kūʻai aku a kūʻai aku. He aha ka 'Smarketing'? Hoʻohui ʻo Smarketing i kou mana kūʻai aku a me nā hui kālepa. Ke nānā nei ia i ka hoʻopili ʻana i nā pahuhopu a me nā nuʻukia

He aha ka MarTech? ʻEnehana ʻenehana: hala, makana, a me ka wā e hiki mai

E loaʻa paha iā ʻoe kahi chuckle mai iaʻu e kākau nei i kahi ʻatikala ma MarTech ma hope o ka paʻi ʻana ma mua o 6,000 ʻatikala e pili ana i ka ʻenehana kūʻai aku no 16 mau makahiki (ma ʻō aku o ka makahiki o kēia blog ... Aia wau ma ka blog ma mua). Manaʻo wau he mea pono ke hoʻopuka a kōkua ʻana i nā ʻoihana ʻoihana e hoʻomaopopo pono i ka mea a MarTech, a me ka wā e hiki mai ana. ʻO ka mea mua, ʻo MarTech kahi portmanteau o ke kūʻai aku ʻana a me ka ʻenehana. Ua hala wau i kahi mea nui

UpLead: Kūkulu i kahi papa inoa ʻo B2B Prospect pololei e hoʻoikaika i nā hoʻolaha a pani i nā kūʻai

Nui a hewahewa nā mea kūʻai aku ma waho e kūʻē i ke kūʻai ʻana i nā papa inoa no ka prospecting. A he mau kumu maikaʻi loa ke kumu: ʻAe - ʻaʻole i koho kēia mau prospect i nā noi mai iā ʻoe no laila e makaʻu ʻoe i kou kaulana ma ka haʻi ʻana iā lākou. ʻO ka hoʻouna ʻana i kahi leka uila i noi ʻole ʻia e hōʻeha ia i nā kānāwai CAN-SPAM ma United States inā aia iā ʻoe kahi ʻano opt-out ... akā ʻike ʻia ia he ʻano lōkō. Mea maikaʻi - aia nō

AddEvent: Pākuʻi i ka lawelawe Alemanaka no nā Pūnaewele a me nā Nūpepa

I kekahi manawa, ʻoi aku ka maʻalahi o nā hana e hoʻonāukiuki i nā mea hoʻomohala pūnaewele nui loa. ʻO kekahi o ia mau mea ka maʻalahi Hoʻohui i ka pihi Alemanaka āu e ʻike ai ma nā pūnaewele he nui e hana ma nā papahana kalena nui ma ka pūnaewele a ma o nā polokalamu ʻoneki. I ko lākou ʻike palena pau ʻole, ʻaʻole i ʻae nā pae kuʻomanaʻo nui i ka pae maʻamau no ka hāʻawi ʻana i nā kikoʻī hanana; ʻo ka hopena, he ʻano ponoʻī ko kēlā me kēia kalena nui. Ua lawe ʻo Apple lāua ʻo Microsoft i nā faila .ics ma ke ʻano

Ka pilina ma waena o Personas, nā huakaʻi a ka poʻe kūʻai aku, a me nā Funnel Kūʻai

Hoʻohana nā kime kūʻai kūwaho kiʻekiʻe i nā personas mea kūʻai aku, e hoʻomaopopo i ke kūʻai ʻana i nā huakaʻi, a nānā pono i kā lākou mau leʻaleʻa kūʻai. Ke kōkua nei wau i kahi haʻawina hoʻomaʻamaʻa e pili ana i nā hoʻolaha pāʻoihana kikohoʻe a me nā mea kūʻai aku personas me kahi ʻoihana kūwaho i kēia manawa a ua noi kekahi no ka wehewehe i nā mea ʻekolu no laila manaʻo wau he mea pono ke kūkā. ʻO ka māka ʻana ʻo wai: nā mea kūʻai aku aʻu i kākau ai nei e pili ana i ka personas kanaka kūʻai aku a me ke ʻano koʻikoʻi o lākou i kāu hoʻowalewale pūnaewele ʻana. Kōkua lākou i ka ʻāpana a kuhikuhi i kāu

He aha nā mea kūʻai mai? No ke aha ʻoe e pono ai iā lākou? A Pehea ʻoe e hana ai iā lākou?

ʻOiai e hana pinepine nā mea kālepa e hana i nā ʻike ʻokoʻa ʻelua a wehewehe i nā pono o kā lākou huahana a me nā lawelawe, hala pinepine lākou i ka māka ma ka hana ʻana i nā ʻike no kēlā me kēia ʻano kanaka e kūʻai nei i kā lākou huahana a lawelawe paha. ʻO kahi laʻana, inā e ʻimi ana kāu prospect i kahi lawelawe hoʻokipa hou, kahi mākeke e kia ana i ka ʻimi a me nā hoʻohuli ʻana e kia i ka hana a ʻo ka luna IT paha e kia i nā hiʻohiʻona palekana. ʻO ia

No ke aha e kau ai nā maiʻa 542 ma Amazon

Aia he 542 mau hanger ʻokoʻa ma Amazon ... mai ke kumukūʻai mai $ 5.57 a i $ 384.23. ʻO nā hanger maiʻa lohi makepono ʻole nā ​​lou maʻalahi āu e kau ai ma lalo o kāu cabinetry. ʻO ka mea kau maiʻa maiʻa pipiʻi ʻo kēia ka maiʻa maiʻa Chabatree nani i hana lima ʻia a hana ʻia mai nā kumuwaiwai paʻa. Serious ... Ua nānā au iā lākou. Heluhelu au i nā hopena, hoʻokaʻawale ʻia e ka uku, a laila hana i hoʻokahi tone o ka noiʻi hanger maiʻa. Pono i kēia manawa,