Ua lele ka poʻe lawelawe lawelawe leka uila i ka manō

leka uila

Inā ʻaʻole ʻoe i aʻo i ke ʻano o ka huaʻōlelo ʻo "Jump the Shark" ... ʻo ia ka hoʻomaka o ka hopena. ʻO ka huaʻōlelo e pili ana i nā lā hauʻoli i ka wā i lele ai ka Fonz i kahi manō ma luna o nā ski wai, e hoʻolei ana i ka hōʻike i loko o kahi wili make ʻaʻole ia i loaʻa mai.

Inā ʻoe he lawelawe lawelawe leka uila, mai walaʻau iaʻu aka,.

He hana paʻakikī loa ka leka uila a ʻo nā mea hoʻouna nui wale nō i loaʻa ke kālena, nā lakohana, a me nā noi e hoʻouna i nā leka uila i nā mea lawelawe pūnaewele nui no nā ʻoihana me nā papa inoa mea kau inoa nui. Ua hoʻomaka ke tālena e neʻe i ka ʻoihana, ua lako nā lako pono (ʻoi loa me ke ao) a ke piʻi nei nā noi i ka hema a me ka ʻākau e hoʻouna i ka leka uila.

Ua loli ka ʻoihana Email ... ʻoi aku ka liʻiliʻi a maʻalahi hoʻi i kēia manawa

ʻO ka mea e hana nei i ka ʻoihana kahi hoʻolaha o ka liʻiliʻi nā mea hoʻolale pūnaewele popping ana. He kupaianaha lākou - he mau noi nui, e hoʻouna i nā leka uila ikaika loa, e nānā pono, mālama i nā ʻōpala, pilikia hoʻopuka, mālama i nā kānāwai SPAM, a loaʻa i nā ʻano hana hoʻohui paʻa ikaika loa e noa ʻole. A ke hana nei lākou ma kahi hapa o ke kumukūʻai o nā keikikāne nui.

Eia kahi laʻana: Newsberry ua lilo wale i mea kākoʻo o Martech Zone (ʻo ia kaʻu hōʻike). I ka wā aʻu e nānā nei i kā lākou pūnaewele ma mua o ka ʻae ʻana i ka hoʻolaha, ua nānā au i kā lākou ʻaoʻao kumukūʻai a pūʻiwa wau i nā kumukūʻai.

newsberry-kumu kūʻai.png

Hiki iaʻu ke loaʻa kahi papa inoa mea kākau o 100,000 a hoʻouna leka uila palena ʻole iā lākou no $ 530 i kēlā me kēia mahina? ʻOi aku ia ma kahi o $ 6,000 o ka makahiki. Hoʻomaopopo wau i kaʻu hana ʻana ma kahi lawelawe lawelawe leka uila ʻo kā mākou uku makahiki no kahi ʻoihana liʻiliʻi e pili ana i kēlā… me nā uku leka… a me API komo… hoʻohui, hoʻohui, hoʻohui…

E hoʻomau ana kēia mau mea leka uila ikaika i ka kī ʻana iā ia a ʻo nā ʻoihana e hoʻouna nei i nā leka uila ka mea lanakila loa. ʻO ka poʻe nalowale nā ​​lawelawe lawelawe leka uila nui loa i noho ma kahi o kekahi manawa - pono e loli kekahi mea.

ʻO nā mea lawelawe lawelawe leka uila nui e hōʻike i kā lākou Clout ma Deliverability

ʻO ka hapa nui o nā lawelawe lawelawe leka uila nui e haʻi iā ʻoe ʻo ka nui o nā leka uila a lākou e hoʻouna nei e hāʻawi iā lākou i ka ʻaukana i loko o ka ʻoihana a ʻoi aku ka maikaʻi o kā lākou lawe ʻana a me nā pilina me nā mea lawelawe pūnaewele.

ʻAʻole ʻoiaʻiʻo. Hiki i nā mea lawelawe uila liʻiliʻi ke hana e like me ka nui o ka hana.

Mālama koʻu hoa aloha ʻo Greg Kraios i kekahi o ia mau pilina ma waena o nā mea lawelawe leka uila a me nā mea lawelawe pūnaewele me kāna ʻoihana, ʻO Den o Deliverability. Kōkua pū ʻo ia i nā ʻoihana e hoʻokele i kā lākou leka uila ponoʻī e hele i nā ISP! ʻAʻole ia e lawe i kahi hui nui - pono ia i kahi loea hoʻopakele maikaʻi loa me nā pilina maikaʻi - a ʻo Greg iā lākou.

He aha nā mea kūʻai aku leka uila e pono ai

Pono e lawelawe maʻalahi nā mea lawelawe i ka leka uila (a ke ʻōlelo maʻalahi nei wau) i hoʻopili ʻia me nā ʻōnaehana hoʻokele ʻike, nā ʻōnaehana hoʻokele pili mea kūʻai aku, nā pono hana hoʻomākaukau pae pae, a analytics nā polokalamu. ʻO nā mea kūʻai aku ʻoihana kūʻai aku e like ʻApimo a Eloqua ke puka nei i waho i ke alakaʻi ma luna o kēia. ʻAʻole lawa e hoʻouna a ana hou i ka leka uila ... pono nā ʻoihana i nā mea hou aʻe!

ʻOiai ʻo nā ʻōlelo liʻiliʻi, nā uku hoʻohiehie leka uila e piʻi nei, pū kekahi. ʻO Infusionsoft kahi hopena me ka leka uila a me nā hopena hoʻokele pilina i hoʻohui ʻia i hoʻopili piha ʻia.

Pono nā mea kūʻai aku e hoʻoponopono maʻalahi i ka ʻike ma waena o nā mea waena, hoʻoikaika i ka ʻike ma ka lele, ana i nā hopena - a hāʻawi ʻia me ka manaʻo i ka mea i lanakila a eo. ʻAʻohe o mākou manawa e lele ai mai ka hopena a ka mea kūʻai aku i ka hopena mea kūʻai aku i ka lā ... a hoʻāʻo e nakinaki i nā mea āpau analytics querystrings pū… a kālailai no nā manawa kūpono. Pono nā mea lawelawe i ka leka uila e ulu i kā mākou mau pono.

ʻO kēia ka manawa no nā mea lawelawe leka uila e kiʻi i ka lele, a i ʻole e puhi ʻia lākou e. Ua hoʻolaha ʻo Mailchimp i nā helu 250,000 i hoʻohui ʻia i 7 mau mahina i kā lākou hopena. Akā ʻo Mailchimp ka mea nui i pipiʻi loa i ko mākou ulu pono ʻana i kā mākou papa inoa. Ua luhi mākou i nā bila nui o ka mahina no laila kūkulu mākou iā CircuPress - kahi nani a piha i WordPress i hoʻopili ʻia i ka leka uila e hoʻopakele iā mākou i kahi pūʻolo a hana i kā mākou leka.

Hana-ʻO-ʻOi pūnaewele Mea hoʻolako pūnaewele

Ua lōʻihi ka holo ʻana o ka leka uila - akā aneane pau. ʻAʻole nui ka hana e kūkulu a mālama i kāu lawelawe leka uila i kēia mau lā. Ua hānai nui ʻia ka hoa aloha ʻo Adam Small me ke kumu kūʻai a me ka nele o nā ʻano hana automation, no laila kūkulu ʻo ia i kāna nona iho ʻĀpana Sauce… I kēia manawa ua loaʻa ʻo ia i ke kelepona paʻalima, ka hoʻoponopono ʻikepili, Facebook, Twitter a me ka leka uila i hoʻopili piha ʻia no kāna mea kūʻai aku waiwai. Hiki iā ia ke nānā i ka hiki ke lawe, wehe i nā ala a kaomi a mālama i nā lele!

Inā ʻaʻole ʻoe kālena e like me ʻAdamu, hiki iā ʻoe ke hele e kūʻai a pahu mai nā poʻe e like me Ikaika, kiki iā ia, hoʻohuli, a holo pono kāu lawelawe leka uila ponoʻī. E kōkua lākou iā ʻoe e hoʻomaka.

Hana-hana-No nā mea hāʻawi leka uila

Hoʻohui maoli nā mea lawelawe i ka leka uila a me nā ʻoihana i ka hana i ka pūʻolo pū kekahi. Hoʻomaopopo lākou i ke kūkulu ʻana i nā leka uila nani, koi i ka manawa a me ka loea - a he hoʻi maikaʻi loa ia i ka hoʻopukapuka, no laila hoʻomohala lākou i nā papahana no kā lākou mea kūʻai aku he kumu kūʻai a lawe i nā hana āpau mai ka lima o nā mea kūʻai aku. ʻO kahi kāne aʻu e ʻike ai ʻO Indiemark a ʻO Tomatofish.

Pehea e ola ai nā mea lawelawe i ka leka uila

ʻO kaʻu ʻōlelo aʻoaʻo i nā lawelawe lawelawe leka uila nui ma waho e ʻike i kahi ʻōnaehana hoʻokele ʻike, a kūʻai iā ia. E ʻike i kahi mea lawelawe hoʻokele pilina pili i nā mea kūʻai aku āu e hoʻohui pū me… a hui pū me lākou. E kiʻi i kahi analytics mea hoʻolako, a hoʻohui pono ʻole. A hana iā ia me ka māka ikaika, ka mahele ʻana a me nā hopena hoʻāʻo. Inā ʻaʻole ʻoe e hana, e hele koke ana kekahi!

10 Comments

  1. 1

    ʻO kēia kahi ʻatikala maikaʻi Doug. Nui a hewahewa nā hāʻina i loaʻa i kēia manawa e kōkua i kahi ʻoihana e wili i ka ʻili o ke kūʻai aku ʻana leka uila. Manaʻo maoli wau ʻo ka manawa kūpono no nā ESP he nui ka mea a lākou i hala ai i mau makahiki e hōʻalo ana - a ʻo ia nā lawelawe. ʻOiai ʻoi aku ka maikaʻi o ke kūʻai aku aku a me ke kākoʻo ʻana i ka polokalamu, ʻoi aku ka paʻakikī o ke kūʻai aku ʻana ke hele a māhu ka mākeke e like me ia i lilo ai. Inā hiki i nā ESP ke hāʻawi maoli i nā ʻoihana kūleʻa (ma ʻō aku o ka polokalamu, akā kūʻai i ka hoʻolālā ʻana i ka sop-to-nut, hoʻolālā, a me ka hoʻokō ʻana) like maoli ia). Hoʻohui i kēlā mau lawelawe me nā helu hoʻohui paʻa i loaʻa iā ʻoe kahi pūʻulu e uku ai.

  2. 2
  3. 3

    Makemake pinepine wau e hana i ka leka uila i nā pōkole pōkole a me ka ʻiliʻili. ʻAʻole ʻoluʻolu kēlā? ʻAtikala maikaʻi loa. Ma ka ʻāpana e pili ana i nā lawelawe do-it-for-you, makemake wau e hoʻolei i davemail (www.mydavemail.com) ma ke ʻano he koho. Hāʻawi pinepine kā mākou mea kūʻai aku i ka hoʻāʻo ʻana e hana iā lākou iho. E like me ka sophisticated e like me ka nui o nā mea hoʻolako DIY pūnaewele, ʻaʻole no lākou āpau. Mahalo no ka wehewehe ʻana i nā koho.

  4. 4

    ʻO ke Kelepona ʻIke Kūʻai Loa ke kī no ke kūleʻa ʻana i nā pāʻina kūʻai aku. Nui loa nā ʻoihana e hoʻolako i ka lawelawe ʻana i ka leka uila iā ʻoe iho a i ʻole ke kūʻai aku ʻana i nā lawelawe piha iā ʻoe. Akā, ʻaʻole hiki i kekahi o lākou ke hele mai me ka ʻikepili o ka mea kūʻai aku koe ʻoe a me kāu ʻoihana.

    Pono ka ʻoihana (hale kūʻai i mua) e ʻimi i kahi ala e "hōʻiliʻili" ai i ka ʻike o ka mea kūʻai aku a "hoʻopaʻa" iā lākou i kā lākou kūʻai ʻana (maʻalahi maʻalahi kēia no nā hale kūʻai pūnaewele, akā ʻaʻole no nā hale kūʻai kūlohelohe) i kāu ʻōnaehana POS a hoʻolako i kēlā ʻikepili no kāu kahua kūʻai kūʻai (leka uila a i ʻole sms a i ʻole ʻē aʻe). Aia ka mana maoli o ke kūʻai aku ʻana i ke kālailai ʻana i nā makemake a me nā makemake ʻole o nā mea kūʻai aku a pēlā e ʻimi nei iā lākou me nā hāʻawi kūpono.

    ʻAtikala maikaʻi!

  5. 5

    Aloha mahalo a nui no kahi kia ʻike, ʻike maoli wau i kāu blog ma ke ʻimi hewa ʻana ma Google no kekahi mea ʻē aʻe ...

  6. 6

    Mahalo
    Ke nānā nei wau inā aia nā mea hoʻolako pūnaewele e kaʻana like i nā waiwai me ka poʻe e hoʻololi i kā lākou inoa inoa no ka hoʻohana leka?

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