Hiki i ka ʻenehana ke hana a hoʻopau ʻole paha i kāu Marketing?

hoole

Ma ka hana ʻana i ka Polokalamu ma ke ʻano he lawelawe i loko o nā makahiki he XNUMX i hala, ʻo ka hapa nui o kona kaulana e hele mai ana mai kahi ʻoihana ʻaʻole pono e hana ma o kāna ʻaoʻao IT. “ʻOiai ʻaʻole ʻoe e kamaʻilio me kā mākou IT poʻe!", He mantra aʻu e lohe pinepine ai,"Kūleʻa lākou!".

Hana ʻia kēlā me kēia noi ma o ka kaʻina kūloko a hui pū me 482 kumu no ke aha hiki ʻole e hana ʻia. ʻO ka mea mahalo, ʻo kēia nā kāne like i loaʻa maoli ua huhū ke nānā ʻoe i waho no ka hopena!

Ke noi nei ia i ka nīnau, ke ʻae nei kāu ʻoihana IT i kāu mau hana kālepa a i ʻole ke hoʻopau nei iā ia? Inā he Luna IT ʻoe, hana anei ʻoe i kēlā me kēia lā e kōkua i kāu mea kūʻai aku a i ʻole hōʻole wale iā lākou?

Inā kekahi o ka pane ka hope, he mea hoʻopilikia ia i koʻu manaʻo e ulu nei. ʻOi aku ka nui o nā mea kālepa ʻike wau huhū me kā lākou ʻoihana IT. Ma kahi ʻoihana aʻu i hana ai (ʻo ia ka mea nāna i mālama i nā kikowaena pūnaewele), ua hele maoli mākou a kūʻai aku i kahi pūʻali hoʻokipa kūwaho.

ʻO ka manawa kēia e hoʻololi ai! Pono e hana kāu ʻoihana IT me iāʻoe ho'ā ka ʻenehana pono e holo i kāu ʻoihana.

Eia kahi pou maikaʻi mai Hugh MacLeod ma ke kumuhana:

ʻO Evil Bunny a me ka ʻOihana IT

11 Comments

  1. 1

    Ua hauʻoli wau i ka holo ʻana i nā ʻenehana a me nā hana no nā hoʻomaka hou. Ke hoʻomaka nei me ka ulu wikiwiki me nā pono kūleʻa nui. Inā ʻaʻole no ka hana pū i waena o nā ʻenehana, nā ops, ke kūʻai aku ʻana, a me nā biz dev ... maikaʻi ʻaʻohe mea i hiki.

    Pono e hana i ka laulima a pono e kaʻana like i nā RESOURCES. ʻO ke kumu e hāʻawi ai nā mea he nui iā ʻoe i nā mea ʻino he nui penei (ma ka liʻiliʻi i koʻu ʻike).
    1. ʻO ka hapa nui o nā hoʻolālā ʻenehana he paʻakikī loa. ʻAʻohe paha kahi lumi e hanu ai. Lawe ʻoe i kahi mea ʻē aʻe e uku ana i nā kumuwaiwai, akā ʻaʻole ʻoe e lawe i kekahi mea i ka papa ʻaina akā noi, ʻaʻole ʻoe e hana ma ke ʻano he kime a ke hōʻeha nei kou kuko i ka ʻoihana. Makemake ʻoe i kekahi mea - uku no ia. ʻAʻole manuahi nā ʻenehana.
    2. ʻAʻole naʻaupō ka poʻe IT. Inā mālama ʻoe iā lākou e like me kēlā, e pānaʻi lākou. Pēlā ke ola. ʻO ia no ka pono maikaʻi loa o ka ʻoihana āu e hoʻopukapuka ai i ka manawa i ka hōʻoia ʻana i ka ʻike piha ʻana o IT poʻe i ka hopena o kāu papahana. Noi i ka hoʻokomo a e loaʻa ʻoe i ka laulima.

    ʻO kaʻenehana ʻoihana ka mea nui i ka hana a me ka pono o nā limahana. Ke mālama nei iā ia i kekahi mea ʻoi aku ma mua o ka maikaʻi ʻole o ka hoʻoholo.

    A ʻo ka mea hope loa, ʻo nā papahana ʻenehana e like me he maʻalahi no nā ʻenehana ʻenehana ʻaʻole paʻakikī loa e hoʻokō. A he maʻalahi maʻalahi paha nā papahana paʻakikī. E laulima pū me kāu hui. Inā koho ʻoe e hana i nā silos, ma mua o ka mea e manaʻo ai i nā hopena maikaʻi ʻole.

    E loaʻa i hoʻokahi mea mai kāu IT i kēlā me kēia hālāwai kālepa. ʻO ia ka mea aʻu e kākoʻo mau ai.

    ʻO kaʻu keneta 2 wale nō.

    Apolinaras "Apollo" Sinkevicius
    http://www.apsinkus.com

    • 2

      Apollo, ʻoiai wau e ʻaelike me nā mea āpau āu i ʻōlelo ai ʻaʻole wau i manaʻo ʻo ka noʻonoʻo ʻana he mea ia e pono ʻole ai ka IT. ʻO ka lōʻihi a me ka pōkole o ia e iho i nā pahuhopu ʻoihana. Pono ʻo IT e kaulike me nā pahuhopu ʻoi loa ʻaʻole ia e pili ana iā IT akā pili i ka ʻoihana.

      No ka poʻe IT ʻaʻole naʻaupō a ʻaʻole pono e mālama ʻia e like me kēlā, ʻae au. Akā he kuleana hou kēia no ke alakaʻi ʻana o IT e hoʻololi i ke kiʻi o kāna keʻena a hōʻoia i ka pane ʻole ʻana o kona poʻe i ka hana maikaʻi ʻole.

      Lawe ʻia ke alakaʻi maoli i IT e hana i kahi ʻoihana IT maikaʻi. Pono ke alakaʻi e puka i waho o ke kuleana "He loea ʻenehana wau" a hoʻokomo i ka "Pehea e hiki ai iā IT ke kōkua iā ʻoe i kēia lā?" pāpale. Ma muli o ka pili ʻana o IT i loko o ka hālāwai, ʻaʻole ia he manaʻo inā ʻaʻole ʻoe e hoʻokūkū i ka waiwai o IT a hoʻololi i ka ʻike o IT.

      Aia i ka alakaʻi IT e hana i ka ʻenehana IT hiki i nā mea ʻona a ʻo ia hoʻi ka hoʻololi ʻana i ke ʻano o ka IT a me ka mea e pili ana iā IT. ʻAʻole pili ia i ka ʻenehana akā pili i ka ʻoihana a me ka hoʻokō ʻana i ka ʻoihana.

      ʻO Adam Liʻiliʻi

  2. 3
  3. 4

    ʻOiai ʻo CIO wau no kahi ʻoihana e hana pū me nā ʻoihana piliona kālā ʻo ia koʻu ʻike he nui nā keʻena IT e kī wale i lalo i kekahi mea no ka mea ʻaʻole lākou makemake e hana. No nā makahiki ua haʻi wau i kaʻu mau limahana, nā hoa a me nā mea kiʻekiʻe inā makemake lākou i ka mea hou IT pono e lilo i enabler ʻaʻole kahi disabler!

    I kaʻu mau limahana he mea ia e hoʻolohe i ka noi, inā ua hoʻoholo ka hoʻomalu he papahana ia e pono ai e hana. E like me ka maʻalahi. Inā hiki iā lākou ke hoʻomaikaʻi i ke kaʻina hana e maʻalahi ai, wikiwiki, a hoʻoliʻiliʻi ke kumu kūʻai. E nānā no kēlā mau manawa kūpono.

    I kaʻu mau hoa he mea ia e hāmama lākou i nā manaʻo mai waho o kā lākou mākaukau o ka mākaukau a makemake lākou e wehewehe i kā lākou pilikia i nā ʻōlelo i hiki i ka ʻenehana ke hoʻomaopopo a kōkua pū me lākou.

    I koʻu mau luna ʻo ia ka ʻapo ʻana i ka loli, ka hoʻohana ʻana a me ka hoʻoikaika ʻana iā IT ma kahi e pono ai a me ka mea nui e hoʻopili ana i nā mea mua o IT me nā pahuhopu e like me ka hōʻoia ʻana o ka maikaʻi, ka hana ʻana a me ka ʻike ʻana ʻoiai ʻaʻole ia he mea loaʻa kālā hiki ke mālama i ka ʻoihana kālā hou aʻe i kēlā me kēia makahiki. ma mua o ka mea i lilo. ʻAʻole pono ia he kumu kūʻai wale nō.

    ʻOiai no ka mea "ʻaʻole ia ma ka waihona kālā" ʻaʻole ia he kumu maikaʻi e kala ʻole ai e hoʻokō i kahi mālama mālama kālā, hoʻomaikaʻi ʻana i ka polokalamu. ʻO ia ka mea e pono ai mākou e hoʻonohonoho mua i kā mākou papahana a pahu i kekahi mea i hope.

    ʻO Adam Liʻiliʻi
    http://www.connectivemobile.com

  4. 5

    ʻAʻole wale ia ʻo nā IT-kanaka e hōʻino nei i nā hana kālepa ma o ka ʻenehana hou. I kekahi manawa ua holo ʻoe i loko o nā marketeers e hōʻole paha i nā ʻenehana hou, no ka mea ʻike paha lākou iā ia he mea hoʻoweliweli i kā lākou ʻoihana ʻoihana.
    Manaʻoʻiʻo wau i kēlā me kēia mea e pili ana i ke kālepa ʻana e pono e hoʻomaʻamaʻa iā lākou iho i ka ʻenehana akamai a me ke kumu kūʻai kūpono. ʻO ka poʻe i kū ʻole i mua i nā manawa paʻakikī ma mua o ka poʻe e kū nei.

  5. 6

    Manaʻo wau ua loaʻa kahi ʻōlelo a Peter Drucker i haʻi ʻia, "He aha ka mea i hana ʻia i ka 'I' ma IT?" ʻO ka nānā o IT a aia ma ʻenehana. Kākaʻikahi wale ʻo IT i nā limahana i ka ʻike a i ʻole nā ​​kamaʻilio kamaʻilio, ʻaʻole hoʻi nā poʻe e hoʻomohala i nā hana hou IT. ʻO ka waiho wale, pono e kapa hou ʻia ka hapa nui o nā keʻena IT ʻo "HelpDesk" a i ʻole "Keʻena Leka Uila".

  6. 8

    Ua kākau ʻo Peter Drucker i kahi ʻatikala maikaʻi he 10 a ʻoi mau makahiki i hala. Ua ʻōlelo ʻia ua hoʻolilo ʻia nā haku paʻi i Haku a me Barona i ka wā o ka hoʻohuli ʻikepili ma mua no ka mea ua hāʻawi hewa ʻia lākou no ka ʻike i loaʻa. Ma hope o ka manawa ua lilo lākou i kola uliuli hou aʻe, i ʻike ʻia ma ke ʻano he loea ma mua o nā mea hana maoli.
    Holo hewa ʻole ʻia nā ʻoihana he nui e kā lākou ʻoihana IT e hoʻoholo nei i ka mea e hana mua ʻia.
    E hui i hoʻokahi manawa i ka mahina, a i ʻole i kēlā me kēia ʻelua pule, a ʻo ka poʻe e holo nei i ka ʻoihana e hoʻonohonoho i nā mea nui. A laila e haʻi i nā poʻe āpau, me IT, he aha lākou. E nānā pono i ka hana ʻia o nā mea nui, a, like nui, he aha ka mea e pau ʻole ai i kēia mahina.
    Inā ʻoe e ʻae iā IT e hana mua, ke hana nei ʻoe iā lākou he Haku a me Barona. Pono lākou e mahalo nui ʻia no ka hiki ʻana a me ke kākoʻo ʻana i ka ʻike o kāu ʻoihana, akā ʻo ka hana ʻole ʻana i ka mea nui no lākou, a me ka haʻi ʻole i nā mea hoʻohana i ka mea e pau ʻole ana, ke alakaʻi ʻole nei i kāu ʻoihana.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.