Hiki i ka ʻenehana ke hana a hoʻopau ʻole paha i kāu Marketing?

hoole

Ma ka hana ʻana i ka Polokalamu ma ke ʻano he lawelawe i loko o nā makahiki he XNUMX i hala, ʻo ka hapa nui o kona kaulana e hele mai ana mai kahi ʻoihana ʻaʻole pono e hana ma o kāna ʻaoʻao IT. “ʻOiai ʻaʻole ʻoe e kamaʻilio me kā mākou IT poʻe!", He mantra aʻu e lohe pinepine ai,"Kūleʻa lākou!".

Hana ʻia kēlā me kēia noi ma o ka kaʻina kūloko a hui pū me 482 kumu no ke aha 'a'ole hiki e hana ʻia. ʻO ka mea mahalo, ʻo kēia nā kāne like i loaʻa maoli ua huhū ke nānā ʻoe i waho no ka hopena!

Ke noi nei ia i ka nīnau, ke ʻae nei kāu ʻoihana IT i kāu mau hana kālepa a i ʻole ke hoʻopau nei iā ia? Inā he Luna IT ʻoe, hana anei ʻoe i kēlā me kēia lā e kōkua i kāu mea kūʻai aku a i ʻole hōʻole wale iā lākou?

Inā kekahi o ka pane i ka hope, ia mea he kūpikipikiʻu manaʻo aʻu e ulu nei. ʻOi aku ka nui o nā mea kālepa ʻike wau huhū me kā lākou ʻoihana IT. Ma kahi ʻoihana aʻu i hana ai (ʻo ia ka mea nāna i mālama i nā kikowaena pūnaewele), ua hele maoli mākou a kūʻai aku i kahi pūʻali hoʻokipa kūwaho.

ʻO ka manawa kēia e hoʻololi ai! Pono kāu ʻoihana IT e hana me iāʻoe ho'ā ka ʻenehana pono e holo i kāu ʻoihana.

Eia kahi pou maikaʻi mai Hugh MacLeod ma ke kumuhana:

ʻO Evil Bunny a me ka ʻOihana IT

11 Comments

  1. 1

    Ua hauʻoli wau i ka holo ʻana i ka ʻenehana a me nā hana no kekahi mau hoʻomaka. Ke ulu wikiwiki nei nā mea hoʻomaka me nā pono kūʻai nui. Inā ʻaʻole no ka hana like ʻana ma waena o ka hui ʻenehana, ops, marketing, a me biz dev… ʻaʻohe mea i hiki.

    Pono e hui pū ʻia a pono e kaʻana like ʻia nā RESOURCES. ʻO ke kumu o ka nui o ka IT e hāʻawi iā ʻoe i nā mea maikaʻi ʻole e like me kēia (ma ka liʻiliʻi loa i koʻu ʻike):
    1. Paʻa loa ka hapa nui o nā kālā ʻenehana. ʻAʻohe wahi e hanu ai. Lawe ʻoe i kahi mea ʻē aʻe e uku ai i nā kumu waiwai, akā FAIL ʻoe e lawe mai i kekahi mea i ka papaʻaina akā noi, ʻaʻole ʻoe e hana ma ke ʻano he hui a ʻo kou kuko e hōʻeha i ka ʻoihana. Makemake ʻoe i kahi mea - uku no ia. ʻAʻole manuahi nā kumuwaiwai ʻenehana.
    2. ʻAʻole naʻaupō ka poʻe IT. Inā ʻoe e mālama iā lākou e like me ia, e pānaʻi lākou. Pela ke ola. ʻO ka makemake maikaʻi loa o ka ʻoihana e hoʻolilo ʻoe i ka manawa i ka hōʻoia ʻana i ka poʻe IT e hoʻomaopopo piha i ka hopena o kāu mau papahana. E noi i ka hoʻokomo a e loaʻa iā ʻoe ka laulima.

    ʻO ka ʻenehana ʻoihana ke kumu o ka huahana a me ka pono o nā limahana. ʻO ka mālama ʻana iā ia i kahi mea liʻiliʻi ma mua o kēlā he hoʻoholo maikaʻi ʻole.

    A ʻo ka mea hope, paʻakikī loa ka hoʻokō ʻana i nā papahana ʻenehana i maʻalahi no nā ʻenehana ʻole. A hiki i nā papahana paʻakikī ke loaʻa kahi hopena maʻalahi. E hui pū me kāu hui. Inā koho ʻoe e hana i nā silos, pono ʻoe e manaʻo i nā hopena maikaʻi ʻole.

    Pono e hoʻokahi kanaka mai kāu IT i kēlā me kēia hālāwai kūʻai. ʻO ia kaʻu e kākoʻo mau nei.

    ʻO kaʻu keneta 2 wale nō.

    ʻO Apolinaras "Apollo" Sinkevicius
    http://www.apsinkus.com

    • 2

      ʻO Apollo, ʻoiai ʻae wau i nā mea a pau āu i ʻōlelo ai ʻaʻole wau i manaʻo he kumu kūpono ke kumu no ka hoʻopau ʻana i ka IT. ʻO ka lōʻihi a me ka pōkole e iho mai i nā pahuhopu ʻoihana. Pono ʻo IT me nā pahuhopu ʻoihana hope ʻaʻole ia e pili ana i ka IT e pili ana i ka ʻoihana.

      ʻAʻole naʻaupō ka poʻe IT a ʻaʻole pono e mālama ʻia e like me ia, ʻae wau. Akā naʻe, ʻo ke kuleana o ke alakaʻi IT ke hoʻololi i ke kiʻi o kāna keʻena a e hōʻoia i ka ʻole o kāna poʻe e hoʻokō i ka hana maikaʻi ʻole.

      Pono ke alakaʻi ʻoiaʻiʻo ma IT e hana i kahi keʻena IT maikaʻi. Pono ke alakaʻi e haʻalele i ka hana "ʻO wau ke kumu ʻenehana" a kau i ka "Pehea e hiki ai iā IT ke kōkua iā ʻoe i kēia lā?" papale. No ka mea pono e komo ʻo IT i kahi hālāwai, ʻaʻole ia he manaʻo e lilo ʻoe ke ʻole ʻoe e lanakila i ka waiwai o IT a hoʻololi i ka ʻike o IT.

      Aia ia i ke alakaʻi IT e hana i nā mea hiki i ke keʻena IT a ʻo ia ke ʻano o ka hoʻololi ʻana i ke ʻano o ka hana ʻana a me ke ʻano o IT. ʻAʻole pili ʻo IT i ka ʻenehana akā pili i ka ʻoihana a me ka hoʻokō ʻana i ka ʻoihana.

      ʻO Adam Liʻiliʻi

  2. 3
  3. 4

    ʻOiai ʻo ia ka CIO no kahi ʻoihana e hana pū me nā ʻoihana piliona kālā, ʻo ia kaʻu ʻike i ka nui o nā keʻena IT e pana wale i kekahi mea no ka mea ʻaʻole lākou makemake e hana. No nā makahiki, ua haʻi aku au i kaʻu mau limahana, nā hoa a me nā poʻe kiʻekiʻe inā makemake lākou i ka hana hou, pono ʻo IT he mea hoʻoikaika ʻaʻole ia he kīnā!

    No kaʻu mau limahana, ʻo ia ka hoʻolohe ʻana i ka noi, inā ua hoʻoholo ka hoʻokele he papahana ia e pono ai e hana. E like me ka maʻalahi. Inā hiki iā lākou ke hoʻomaikaʻi i kahi kaʻina hana e maʻalahi, wikiwiki, a emi ke kumu kūʻai e noi aku! E ʻimi i kēlā mau manawa kūpono.

    I koʻu mau hoa, ʻo ia hoʻi, pono lākou e wehe i nā manaʻo mai waho mai o ko lākou ʻoihana akamai a pono lākou e mākaukau e wehewehe i ko lākou mau pilikia ma nā ʻōlelo e hiki ai i ka ʻenehana ke hoʻomaopopo a kōkua.

    I koʻu mau luna, ʻo ia ka manaʻo o ka hoʻololi ʻana, ka leveraging a me ka hoʻoikaika ʻana i ka IT ma kahi e pono ai a ʻo ka mea nui loa ka hoʻohālikelike ʻana i nā mea nui o IT me nā pahuhopu ʻoihana e like me ka hōʻoia ʻana i ka maikaʻi, ka hana pono a me ka ʻike ʻana ʻoiai ʻaʻole ʻo IT he mea hoʻopukapuka kālā hiki ke mālama i ka ʻoihana i ke kālā hou aʻe i kēlā me kēia makahiki. mamua o ka lilo ana. ʻAʻole pono ʻo IT he kumu kūʻai wale nō.

    No ka mea, "ʻaʻole i loko o ka waihona kālā" ʻaʻole ia he kumu kūpono no ka hoʻokō ʻole ʻana i kahi papahana hoʻōla, hoʻomaikaʻi maikaʻi. ʻO ia ka mea pono mākou e hana mua i kā mākou papahana a hoʻihoʻi i kekahi mea.

    ʻO Adam Liʻiliʻi
    http://www.connectivemobile.com

  4. 5

    ʻAʻole wale ka poʻe IT-kānaka e hoʻopau i nā hana kūʻai aku ma o ka ʻenehana hou. I kekahi manawa ua holo ʻoe i nā mākeke e hōʻole paha i ka ʻenehana hou, no ka mea hiki iā lākou ke ʻike he mea hoʻoweliweli i kā lākou ʻoihana.
    Ke manaʻoʻiʻo nei au ʻo kēlā me kēia mea e pili ana i ke kūʻai aku pono e hoʻoponopono iā lākou iho i ka ʻenehana akamai a me ke kumu kūʻai. ʻOi aku ka paʻakikī o ka poʻe ʻaʻole ma mua o ka poʻe e hana nei.

  5. 6

    Manaʻo wau he ʻōlelo ʻo Peter Drucker i ʻōlelo ʻia, "He aha ka mea i hana ʻia i ka 'I' ma IT?" ʻO ka manaʻo o IT aia ma ka ʻenehana. ʻAʻole hiki i ka IT ke hoʻohana i ka ʻike a i ʻole ka poʻe kamaʻilio, ʻaʻole i ka poʻe e hoʻomaʻamaʻa i nā hana hou IT. ʻO ka waiho wale ʻana, pono e kapa ʻia ka hapa nui o nā keʻena IT "HelpDesk" a i ʻole "Email Department".

  6. 8

    Ua kākau ʻo Peter Drucker i kahi ʻatikala nui 10 a i ʻole mau makahiki i hala. Ua ʻōlelo ʻia ua hoʻolilo ʻia nā mea paʻi i mau Haku a me nā Barona i ka wā o ka hoʻololi ʻana i ka ʻike ma mua no ka mea ua kuhi hewa ʻia lākou no ka ʻike i loaʻa. I ka wā lōʻihi, lilo lākou i kola polū, ʻike ʻia he ʻenehana ma mua o nā mea hana maoli.
    Nui nā ʻoihana e holo ʻole ʻia e kā lākou ʻoihana IT e hoʻoholo ana i ka mea e hana mua ʻia.
    E hui i hoʻokahi mahina, a i ʻole i kēlā me kēia pule ʻelua, a pono nā poʻe e holo ana i ka hui e hoʻonohonoho i nā mea nui. A laila e haʻi i nā mea a pau, me ka IT, he aha lākou. E hōʻoia i ka hoʻokō ʻia ʻana o nā mea koʻikoʻi, a, e like me ka mea nui, he aha ka mea e hana ʻole ʻia i kēia mahina.
    Inā ʻoe e ʻae iā IT e hana mua, ke hana nei ʻoe iā lākou i Haku a me Barons. Pono lākou e mahalo nui ʻia no ka ʻae ʻana a me ke kākoʻo ʻana i ka ʻike o kāu ʻoihana, akā ʻaʻole hiki ke hoʻonohonoho mua iā lākou, a me ka haʻi ʻole ʻana i nā mea hoʻohana i ka mea e hana ʻole ʻia, ʻaʻole hiki ke alakaʻi i kāu ʻoihana.

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