This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Hana nā ʻoihana ʻenehana aʻu e hana mau nei me ka pepeiao. ʻO wau mau report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.
Social media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.
As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.
ʻIke: Pehea mākou e hana ai inā pono mākou e uku i kekahi i kekahi no kēlā me kēia hui a mākou me kekahi. Inā kāhea wau iā ʻoe e inu kope, pehea inā wau e uku i kāu helu hola. E kāhea paha wau iā ʻoe no ke kofe?
It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – Hoʻohui, ʻO ChaCha, Pūnaewele Pūnaewele a ʻIke Walker aia ma kēlā papa inoa. Na "kī", ke manaʻo nei wau loaʻa kālā;).
Ke noʻonoʻo nei wau e pili ana i kēlā mau pilina a pehea lākou e ulu ai, ua ulu lākou āpau mai koʻu pilina me kahi mea kālepa hoʻokahi - Chris Baggott. ʻO ʻoukou e ʻike iā Chris a me aʻu ua maopopo he mahalo nui kā mākou i kekahi i kekahi - a he ʻano hoʻopono loa kāua. ʻO Chris ʻo ia ka euanelio hoʻopau - ke hoʻokau pinepine nei i kāna mau ʻoihana i ke kukui… i manaʻo ʻia he aloha ʻole. I koʻu nānā ʻana i kaʻu kūleʻa a me kaʻu papa inoa o nā mea kūʻai aku, eia naʻe, ua ulu lākou āpau ma o kaʻu pilina me Chris i nā makahiki i hala.
No hea ʻoe e loaʻa ai nā mea kūʻai mai? No hea ʻoe e hana nei i kāu mau alakaʻi no kāu ʻoihana? Iā wai ʻoe e ʻaiʻē ai i kou kūleʻa? Ke hoʻihoʻi nei ʻoe i ka ʻoluʻolu? E kahaha paha ʻoe ke ʻike ʻoe.
Mahalo e Chris!
Hoʻokahi memo hope: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.