Hoʻolaha Influencer: Mōʻaukala, Hoʻolālā, a me ka wā e hiki mai ana

Hoʻolālā o ka Influencer

Nā influencers media media: he mea maoli kēlā? Ma muli o ka lilo ʻana o ka pāpaho kaiaola i ʻano makemake ʻia no ke kamaʻilio ʻana no nā poʻe he nui i ka makahiki 2004, hiki ʻole i ka hapanui o mākou ke noʻonoʻo i ko mākou ola me ka ʻole o ia. ʻO kahi mea i hoʻololi maoli ʻia e ka pāpili kaiaulu no ka ʻoi aku ka maikaʻi o ka democratized o ka mea e lilo i mea kaulana, a i ʻole mea kaulana loa.

A hiki i kēia manawa, pono mākou e kaukaʻi i nā kiʻi ʻoniʻoni, makasina, a me nā hōʻike kīwī e haʻi iā mākou i ka mea i kaulana. I kēia manawa hiki i ka poʻe ke hoʻohana i ka pāpaho kaiaulu e lilo i mea kaulana i kā lākou kahua o ka hoihoi. Inā makemake ʻoe e lilo punaewele kaulana no nā kumu aʻo makeup, aia kahi kaiāulu no kēlā!

ʻO ia hoʻi ka hiki i ka poʻe ke hana i kahi ola i ka hoʻohana ʻana i ka pāpili kaiaulu. Hiki iā ʻoe ke kūkulu i kahi mea aʻe i loko o kahi kaiāulu, e lilo i kaulana no kāu ʻike ʻike i loko o ia kaiāulu, a laila wehe iā ʻoe iho i nā manawa kūpono i waho no nā pou influencer.

ʻAʻole kēia ʻano nohona me ka ʻole o nā rula, akā naʻe, ʻoiai ʻo ia ke kumu he ʻoihana hou loa ia. Makemake ka FCC e ʻike i ka poʻe ʻike lākou ke nānā nei i nā hoʻolaha, no laila ʻo ia ke kumu e ʻike pinepine ai ʻoe Kākoʻo Pūnaewele ua pāheʻe ʻia i nā pou blog a i ʻole #ad i kahi Instagram post.

Eia nō naʻe, makemake ka poʻe e ʻike i nā influencers media ʻoi aku ka hilinaʻi ma mua o nā mea haʻi ʻōlelo kaulana - 70% o nā ʻōpio i ʻōlelo ʻoi aku ka pilina o Youtubers ma mua o ka poʻe kaulana, ʻoiai ʻo 88% o ka poʻe i hilinaʻi i nā ʻōlelo aʻoaʻo pūnaewele e like me nā mea i loaʻa iā lākou mai ka ʻohana a me nā hoaaloha.

Eia nō naʻe, makemake ka poʻe e ʻike i nā influencers media ʻoi aku ka hilinaʻi ma mua o nā mea haʻi ʻōlelo kaulana - 70% o nā ʻōpio i ʻōlelo ʻoi aku ka pilina o Youtubers ma mua o ka poʻe kaulana, ʻoiai ʻo 88% o ka poʻe i hilinaʻi i nā ʻōlelo aʻoaʻo pūnaewele e like me nā mea i loaʻa iā lākou mai ka ʻohana a me nā hoaaloha.

No ka ʻōlelo ʻana iā Seth Godin, hiki i ka poʻe ke "ʻala i ka papahana o ke alakaʻi". ʻAʻole i ʻoi aku ka ʻoiaʻiʻo o kēia ke pili ʻana i ka marketing influencer. No ka mālama ʻana i nā mea aloha kūpaʻa, pono ʻoe e aloha a hilinaʻi i nā mea āu e kākoʻo nei. Ua haʻi ʻia ʻo Mari Smith e John White, Pehea ke ala ʻana o nā Influencers e like me Lilly Singh lāua ʻo Andrew Bachelor i hoʻopau i ka hoʻolaha ʻana

E a'o hou e pili ana i ka evolution o ka influencer mai kēia infographic!

evolution o influencers

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