I'm not sure I agree with the title of this infographic from Kōkua Invent since it doesn't actually educate one on how to determine the literal return on investment. More so, it's a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter.
Ma loko o ka infographic, kahi ʻano o ka nānā ʻana ka hoʻololi i ka pane ma mua a ma hope o ka hoʻouka kaua is one means of measuring the ROI… but that's only accurate given all other strategies are constant. In a world of content marketing, email, mobile, video and tons of other new media, it's rare that all other mediums will remain constant.
ʻO nā kikoʻī hou aʻe e pono ai ka hoʻomaikaʻi piha ʻana i ka hanana a me ka hōʻiliʻili ʻana i ka ʻikepili a me ka hāʻawi ʻana i nā URL pōkole i hiki ke huli piha ʻia i kahi hoʻololi. ʻOiai he mau pono ʻē aʻe o ka pāpili kaiaulu e like me ka branding, lawelawe mea kūʻai aku, noiʻi a me ka waha o ka waha ... ma ka liʻiliʻi e hoʻāʻo kahi ʻoihana e huli pono i nā hana i loaʻa ma o ka poʻe e kaomi ana i nā loulou i hoʻokaʻawale ʻia e hoʻihoʻi iā lākou i kahi hoʻololi.