Ke hāʻule nei ka papa kiʻekiʻe o ka pāpili pāʻoihana iā mākou

pā hōkū pāpili pāpili

I ke kula kiʻekiʻe o kaʻu kaikamahine he wahi kā lākou i laʻa i nā ʻelemākule i kapa ʻia ʻo “kapeta kahiko”. ʻO ka "kapeta kiʻekiʻe" kahi ʻāpana hōʻoluʻolu i kūkulu ʻia i wahi i nā keʻena nui o kāna kula kiʻekiʻe kahi e kau ai ka papa kiʻekiʻe. ʻAʻole i ʻae ʻia kahi papa hele kula a haumāna hou paha luna kapeta.

Kuhi ke kani, ʻeā? I ke kumumanaʻo, hāʻawi ia i ka poʻe ʻelemākule me kahi ʻano o ka hoʻokō a me ka haʻaheo. A hāʻawi paha ia i nā haumāna haʻahaʻa me ka ʻiʻini e piʻi i luna i kekahi lā no lākou ke kapeta. E like me kekahi papa ʻōnaehana, eia naʻe, ʻo ka makaʻu ka hoʻokaʻawale ulu ʻana ma waena o ka papa kiʻekiʻe a me nā mea ʻē aʻe.

Hoʻi i nā lā mua o ka pāpili kaiaulu, ʻaʻohe ʻōnaehana papa. I ka wā i kākau ai kekahi i kahi pou blog nui ma ka blog blog, ua hauʻoli mākou āpau i ka mea kākau a paipai i kā lākou pou. ʻO ka ʻoiaʻiʻo, no ka manawa lōʻihi e hoʻolaha wale wau i nā pou blog o nā blog hou aʻu i ʻike ai i ka hoʻāʻo e paipai iā lākou a hōʻoia i ka loaʻa ʻana o kahi ʻāpana o ke kukui. ʻO ka nui o kaʻu mau hoaaloha ma ka pūnaewele i kēia lā he poʻe i ʻike a haʻi like i kaʻu blog a i ʻole ka ʻaoʻao ʻē aʻe.

nohona Media, i loli. Kūpono loa kahi ʻōnaehana papa. A ke hōʻoluʻolu nei ka papa kiʻekiʻe i ka honua mai kā lākou "kapeta kiʻekiʻe". ʻAʻole wau he ʻāpana o ka papa kiʻekiʻe, akā makemake wau e noʻonoʻo kokoke wau. Akā ʻaʻole makemake ʻia i kekahi manawa. Hiki aku wau i nā mea he nui i ka papa kiʻekiʻe ʻaʻole lākou e pane. ʻAʻole pane lākou ma Twitter, Facebook, Google+ a i ʻole ma o ka leka uila.

ke kaikoeke: E wehewehe pono paha kēia kūlana i kaʻu hana. ʻAʻole wau e hoʻohewahewa i nā poʻe ʻē aʻe e like me ka nānā wale ʻana i kahi loli i ka nohona media media.

Kamahaʻo ia. ʻOiai ke kākau nei kēia poʻe i nā puke e pili ana i ka mana o ka pāpili kaiaulu a haʻi i kā lākou moʻolelo e pili ana i nā manawa kūpono i hāʻawi ai kekahi iā lākou, ua haʻalele lākou i ka lima i ka mea aʻe. Ua heluhelu au i ka nui o kā lākou mau blog a ʻike i nā tona o nā manaʻo mai nā poʻe ukali hoʻolaʻa e retweeting ana, kaʻana like ʻana a me ka hoʻomaikaʻi ʻana iā lākou i ka ʻike nui… me ka pane ʻole mai ka pundit. ʻAʻohe. ʻAʻole kahi peep.

Me ka ulu ʻana o kēia ʻoihana, ʻaʻole wau e haʻi iki i kēlā me kēia noi ke pane ʻia - nui loa nā helu. ʻO wau iho, ua ʻike he hiki ʻole ke pane i kēlā me kēia noi. Akā ʻo wau do hoʻāʻo. Inā kū mai kahi kamaʻilio ma kaʻu pūnaewele kaiaulu a ʻike wau e pili ana i ia, ke koi nui ʻia wau e hui pū me ke kamaʻilio. ʻO ka mea liʻiliʻi loa ia e hiki ai iaʻu ke hāʻawi i ka ʻole o ka mana o kaʻu pūnaewele media inā ʻaʻole no kēlā me kēia mea heluhelu a me nā ukali.

ʻAʻole wau e inoa inoa, ʻaʻole hoʻi wau e ʻōlelo na kēlā me kēia. Nui nā hoʻokoe. Eia nō naʻe, nui nō nā hōkū pōhaku pāpili kaiaulu e ʻai ʻole i kā lākou ʻīlio ʻīlio iho. Hele lākou a kākau i nā puke, kamaʻilio a kūkākūkā me nā ʻoihana nui - pāpā iā lākou ke maopopo ʻole Hana. A laila kāhea lākou i kā lākou mau hoa papa kiʻekiʻe aʻe a kamaʻilio pū me lākou ma kahi ʻōmole waina maikaʻi ma ka hale steak awāwa kūloko - nānā ʻole i kā lākou pūnaewele ponoʻī.

Mai manaʻoʻiʻo i ka poʻe hype. Inā ʻoe e hāhai ana i kekahi o kēia mau loea, kūʻai aku i kā lākou puke a nānā iā lākou e ʻōlelo ... lawe i kekahi mau minuke e nānā i kā lākou hana. Hahai lākou i kā lākou alakaʻi ponoʻī? Pane lākou i ka makahiki hou a me nā ʻōpio ma kā lākou ʻaoʻao Facebook? Hoʻomanaʻo hou paha lākou i nā ʻōlelo maikaʻi mai ka poʻe ukali i ka ʻole o ka muliwai? Hahai lākou i nā kamaʻilio i kā lākou blog iho manaʻo?

Inā ʻaʻole lākou, e hele e ʻimi i kekahi nāna e hana! Huki i ka kapeta ma lalo o lākou.

13 Comments

  1. 1

    Manaʻo wau e hiki iaʻu ke ʻōlelo i koʻu ʻae ʻana i kāu mau pou, a maopopo iaʻu he ʻoiaʻiʻo kāu e ʻōlelo ai i ka nui o nā mea hoʻohana pūnaewele a me nā mea paʻi puke akā ke manaʻo nei wau iaʻu iho he ʻōpio i ka honua blogging a ʻaʻohe aʻu mea ʻē aʻe akā nā ʻike maikaʻi e hiki mai ana. i kekahi o ka poe kahiko.

    Ua loaʻa iaʻu nā pane mai kekahi o nā poʻe nui e like me Chris Brogan, Jason Falls, Scott Stratten, Dave Kerpen etc. Ua kākau pū wau e pili ana iā Dave Kerpen a me kāna mau puke i ʻelua mau manawa a kaʻana like ʻo ia i kaʻu mau pou ma kāna pūnaewele.

    Mai ka ʻike ua ʻike au he nui nā poʻe nui o ka pāpaho pūnaewele e hoʻomaʻamaʻa i ka mea a lākou e haʻi aku ai, ʻo ia ke kumu i kūleʻa nui ai lākou.

  2. 4

    Douglas, ʻAe! Manaʻo wau ʻaʻole wau i loko o ka ʻāpana "ʻelemakule maikaʻi ʻole". Makemake wau e noʻonoʻo wau e hele aku, e pane, a e hana. Aia kekahi poʻe aʻu i hōʻemi ai ma ke ala? ʻae nō hoʻi. Aia kekahi mau manawa ʻaʻole wau (a ʻaʻole hiki) ke komo. ʻO ka pule i hala aku nei ma kahi mamao loa ʻo Peru a me Bolivia a ua liʻiliʻi loa ke komo ʻana i ka Pūnaewele (ma kahi o hoʻokahi hola i ka lā). I nehinei aia wau ma ka mokulele no 10 mau hola. I kekahi manawa ma hope o ka haʻiʻōlelo e loaʻa iaʻu he 200 a 300 tweets a me 50 mau hoaaloha Facebook. ʻAʻole wau e kala ʻana, e haʻi ana i ka ʻoiaʻiʻo. Eia naʻe, ʻo ka hapa nui o ka manawa, hoʻāʻo wau e hoʻokokoke.

  3. 5

    @douglaskarr:disqus @google-4e3cce4e05af3f9a841d921fe02f1ea7:disqus @mattsouthern:disqus Nānā maikaʻi. ʻIke maopopo wau i kekahi o ka poʻe ʻelemakule e hoʻokumu ana i "nā hui kūʻokoʻa" e pili ana i ka newbie me ke kumu ʻaʻole ʻo ia ka pilina maoli, akā ke manaʻo nei e kaula iā lākou i kahi webinar "free" a laila lilo i kahua kūʻai. ʻO ka mea, e like me ka poʻe ma luna o ka moena poʻokela, pono lākou e neʻe a hoʻomohala, a i ʻole e lilo lākou i mea pio i paʻa i ka hana hou ʻana i ka papa 12.

    • 6

      Aloha ʻoe i ka ʻōlelo ma ka "reating 12th grade"! Aia nō ka hoʻohālikelike o kēlā poʻe mai ke kula kiʻekiʻe e noho nei ma ka home, e puhi ana i ke kinoea, a me ka noʻonoʻo ʻana i ko lākou mau lā i lilo i hōkū pōpeku i mea maikaʻi loa no lākou.

  4. 7

    Kahaha loa keia. Ua haʻi aku nā ʻōlelo aʻoaʻo hoʻokele i ka mana o ka hoʻololi ʻana, akā ʻo ka mea kūʻē loa i ka loli. FACT: ke hoʻokō nei lākou i ka SAP ma ke ʻano he 20 mau makahiki i hala. No laila, ʻo nā "kumu media media" he mau kūkākūkā wale nō. A e hoʻomanaʻo, ʻo ke kākāʻōlelo he kanaka ʻike i nā ala 1,000 e hana aloha ai, akā ʻaʻohe hoaaloha. (hōʻike: He hoa au me kekahi o ka Big4)

    • 8

      I koʻu hihia ma ka liʻiliʻi, ʻaʻole wau he kūkākūkā. Kākau wau i nā puke, hāʻawi i nā haʻiʻōlelo, holo masterclasses, hana i kekahi mau kumu aʻo, a noho ma nā papa aʻoaʻo. Eia naʻe, no nā makahiki 6 i hala iho nei ʻaʻole wau i hana i kahi kūkākūkā.

  5. 9

    Ua loaʻa iaʻu nā manaʻo like, kākau ʻia ma mua. E like me Matt ua ʻike wau a ʻike i ka 'elite' e hele ana i kā lākou kamaʻilio a e like me kāu ʻike iā lākou.. ʻaʻole nui loa. Ua ʻike au i ka haʻihaʻi ʻana i loko o ko lākou kūlana, ʻike naʻe i ka haʻalele ʻana i nā poʻe ʻē aʻe. Ke noʻonoʻo nei i ka poʻe e hoʻomau nei i ke kaʻina holo.. hiki iā mākou ke ʻike inā ʻaʻole hoʻomaʻamaʻa kā mākou mau kūkākūkā i kā lākou haʻiʻōlelo, inā mākou e kūʻai i nā puke, hele i nā haʻiʻōlelo, uku i nā uku kūkākūkā nui, kaomi i nā pihi a me nā hōʻailona a hoʻomau i ka pāʻani ʻana i kēlā pāʻani. . No laila ʻaʻole maopopo iaʻu inā ʻaʻole lākou e hāʻule iā mākou .. e makaʻala ka mea kūʻai mai?

    I kēia manawa ʻo wau koʻu manaʻo. Ke ho'āʻo nei au ʻaʻole e hopohopo nui i nā mea ʻē aʻe, nā mea hiki ʻole iaʻu ke hoʻomalu. E hoʻomau wau i kaʻu mea, e hana ikaika i ka hana hou aku, e hana maikaʻi noʻu, kaʻu mea kūʻai aku, kaʻu ʻoihana. FWIW.

  6. 10

    @douglas, pololei paha kāu e ʻōlelo nei, ua loaʻa paha iā ʻoe, hiki paha i nā "ʻelemakule" ke hiki i kahi pae e pane wale i nā kamaʻilio i mālama ʻia me nā keikikāne nui ke hoʻohui lākou i ka waiwai… kani hewa. ʻAʻole koi ʻia ʻoe e pane i kēlā me kēia pou a i ʻole ʻōlelo, a i ʻole nā ​​pou i hoʻohui ʻole i ka waiwai. ʻO ka hopena, ʻo ia ke kumu o lākou ma ʻaneʻi (hoʻohui i nā mea ʻala i ke kamaʻilio). A i kekahi e like me @David Meerman, ʻaʻole hiki iā mākou ke hana pēlā (ke ʻole ʻo ia e hoʻolimalima i kahi mea kōkua).

    • 11

      Ua ʻimi au i ka manaʻo o ke kōkua. Akā ua hoʻoholo wau ʻaʻohe ala e hiki ai iaʻu ke komo i kekahi ma ka pilikanaka me koʻu inoa. Aʻole iki. Inā loaʻa koʻu inoa ma luna, ua kākau wau. Ua haʻi aku au i ka poʻe e like me Guy Kawasaki makemake wau i kā lākou hana akā ʻaʻole ʻae i ka hoʻouna ʻana a me ka hoʻouna ʻana e nā mea kōkua.

  7. 12

    ʻO ka mea mua, ke hoʻomaopopo a hoʻokūpaʻa wau i ka ulu nui o ka Social Media a me kāna mea lawelawe "Follower-ship". ʻO ka lua, ua koho kekahi poʻe ʻaʻole e hoʻopaʻa pono i ka bandwidth, nā pou, a me nā pahu ma o ka ʻae ʻole ʻana i nā manaʻo a me "Retweets". ʻO ka hope, ʻo ke ola kēia. ʻAʻole loaʻa iā ʻoe kahi mekala no ka hōʻike wale ʻana. ʻO ka hoʻopaʻapaʻa ʻoiaʻiʻo e noi i ka pane; “Ditto-heads” ʻaʻole.

  8. 13

    Ua kākau ʻo Douglas Marjorie Clayman e pili ana i kēia ma ke ʻano like ʻole. Ua loaʻa iaʻu ka hopena o kēia mau makahiki ʻehā i hala aku nei a ua like me ka pīhoihoi i kēlā manawa a i kēia manawa. ʻAʻole kūlike kā lākou hana me kā lākou ʻōlelo, aʻo koke wau i ka mea i piha i ka ^*(.

    He mea paʻakikī ke ʻike ʻoe i kēlā ʻano hana a laila ʻōlelo wau he whateva, mālama i kaʻu mea e ulu nei no kaʻu ʻoihana. Ma ka ʻaoʻao ʻē aʻe o kēia haunaele, ʻike wau i kēlā me kēia ʻanuʻu o ke ala, ma ka hāʻawi ʻana i ka waiwai i ka poʻe hoʻolohe i kēlā me kēia pule - ʻo kēlā me kēia mea hoʻolohe i loaʻa iā mākou no #BBSradio mai ka hele ʻana i kaʻu kamaʻilio ʻana a ʻaʻole no ka mea ʻo kahi A-lister i pumped iaʻu i kā lākou "hoʻolohe. ”

    Hiki iaʻu ke hōʻeha i kekahi ma ke kaʻana like ʻana i kā lākou kamaʻilio ʻana me aʻu ma hope o nā hiʻohiʻona. Ua aʻo koke wau, hopohopo lākou i ko lākou kūlana ke hele mai kekahi kanaka akamai e like me lākou a he mea hilahila. Makemake au e hoʻolaha i ka poʻe a puni iaʻu a ʻike hiki iā mākou ke ulu. ʻAʻole ia e lawe mai kekahi i kekahi inā lanakila kekahi o kākou, akā, hoʻonui ia i ka holomua no kākou a pau.

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