Ke hāʻule nei ka papa kiʻekiʻe o ka pāpili pāʻoihana iā mākou

pā hōkū pāpili pāpili

I ke kula kiʻekiʻe o kaʻu kaikamahine he wahi kā lākou i laʻa i nā ʻelemākule i kapa ʻia ʻo “kapeta kahiko”. ʻO ka "kapeta kiʻekiʻe" kahi ʻāpana hōʻoluʻolu i kūkulu ʻia i wahi i nā keʻena nui o kāna kula kiʻekiʻe kahi e kau ai ka papa kiʻekiʻe. ʻAʻole i ʻae ʻia kahi papa hele kula a haumāna hou paha luna kapeta.

Kuhi ke kani, ʻeā? I ke kumumanaʻo, hāʻawi ia i ka poʻe ʻelemākule me kahi ʻano o ka hoʻokō a me ka haʻaheo. A hāʻawi paha ia i nā haumāna haʻahaʻa me ka ʻiʻini e piʻi i luna i hoʻokahi lā no lākou ke kapeta. E like me kekahi papa ʻōnaehana, eia naʻe, ʻo ka makaʻu ka hoʻokaʻawale ulu ʻana ma waena o ka papa kiʻekiʻe a me nā mea ʻē aʻe.

Hoʻi i nā lā mua o ka pāpili kaiaulu, ʻaʻohe ʻōnaehana papa. I ka wā i kākau ai kekahi i kahi pou blog nui ma ka blog blog, ua hauʻoli mākou āpau i ka mea kākau a paipai i kā lākou pou. ʻO ka ʻoiaʻiʻo, no ka manawa lōʻihi e hoʻolaha wale wau i nā pou blog o nā blog hou aʻu i ʻike ai i ka hoʻāʻo e paipai iā lākou a hōʻoia i ka loaʻa ʻana o kahi ʻāpana o ke kukui. ʻO ka nui o kaʻu mau hoaaloha ma ka pūnaewele i kēia lā he poʻe i ʻike a haʻi like i kaʻu blog a i ʻole ka ʻaoʻao ʻē aʻe.

nohona Media, i loli. Kūpono loa kahi ʻōnaehana papa. A ke hōʻoluʻolu nei ka papa kiʻekiʻe i ka honua mai kā lākou "kapeta kiʻekiʻe". ʻAʻole wau he ʻāpana o ka papa kiʻekiʻe, akā makemake wau e noʻonoʻo kokoke wau. Akā ʻaʻole makemake ʻia i kekahi manawa. Hiki aku wau i nā mea he nui i ka papa kiʻekiʻe a ʻaʻole lākou e pane. ʻAʻole pane lākou ma Twitter, Facebook, Google+ a i ʻole ma o ka leka uila.

ke kaikoeke: E wehewehe pono paha kēia kūlana i kaʻu hana. ʻAʻole wau e hōʻino i nā poʻe ʻē aʻe e like me ka nānā wale ʻana i kahi loli i ka nohona media media.

Kamahaʻo ia. ʻOiai ke kākau nei kēia poʻe i nā puke e pili ana i ka mana o ka pāpili kaiaulu a haʻi i kā lākou moʻolelo e pili ana i nā manawa kūpono i hāʻawi ai kekahi iā lākou, ua haʻalele lākou i ka lima i ka mea aʻe. Ua heluhelu au i ka nui o kā lākou mau blog a ʻike i nā tona o nā manaʻo mai nā poʻe ukali hoʻolaʻa e retweeting ana, kaʻana like ʻana a me ka hoʻomaikaʻi ʻana iā lākou i ka ʻike nui… me ka pane ʻole mai ka pundit. ʻAʻohe. ʻAʻole kahi peep.

Me ka ulu ʻana o kēia ʻoihana, ʻaʻole wau e haʻi iki i kēlā me kēia noi ke pane ʻia - nui loa nā helu. ʻO wau iho, ua ʻike he hiki ʻole ke pane i kēlā me kēia noi. Akā ʻo wau do hoʻāʻo. Inā kū mai kahi kamaʻilio ma kaʻu pūnaewele kaiaulu a ʻike wau e pili ana i ia, ke koi nui ʻia wau e hui pū me ke kamaʻilio. ʻO ka mea liʻiliʻi loa ia e hiki ai iaʻu ke hāʻawi i ka ʻole o ka mana o kaʻu pūnaewele media inā ʻaʻole no kēlā me kēia mea heluhelu a me nā ukali.

ʻAʻole wau e inoa inoa, ʻaʻole hoʻi wau e ʻōlelo na kēlā me kēia. Nui nā hoʻokoe. Eia nō naʻe, nui nō nā hōkū pōhaku pāpili kaiaulu e ʻai ʻole i kā lākou ʻīlio ʻīlio iho. Hele lākou a kākau i nā puke, kamaʻilio a kūkākūkā me nā ʻoihana nui - pāpā iā lākou ke maopopo ʻole Hana. A laila kāhea lākou i kā lākou mau hoa papa kiʻekiʻe aʻe a kamaʻilio pū me lākou ma kahi ʻōmole waina maikaʻi ma ka hale steak awāwa kūloko - nānā ʻole i kā lākou pūnaewele ponoʻī.

Mai manaʻoʻiʻo i ka poʻe hype. Inā ʻoe e hāhai ana i kekahi o kēia mau loea, kūʻai i kā lākou puke a nānā iā lākou e ʻōlelo ... lawe i kekahi mau minuke e nānā i kā lākou hana. Hahai lākou i kā lākou alakaʻi ponoʻī? Pane lākou i ka makahiki hou a me nā ʻōpio ma kā lākou ʻaoʻao Facebook? Hoʻomanaʻo hou paha lākou i nā ʻōlelo maikaʻi mai ka poʻe ukali i ka ʻole o ka muli? Hahai lākou i nā kamaʻilio i kā lākou blog iho manaʻo?

Inā ʻaʻole lākou, e hele e ʻimi i kekahi nāna e hana! Huki i ka kapeta ma lalo o lākou.

13 Comments

  1. 1

    Makemake wau e hiki iaʻu ke ʻōlelo ua ʻae wau me kāu mau pou, a maopopo wau he aha nā mea āu e ʻōlelo nei i pili i ka nui o nā mea hoʻohana kaiaulu a me nā mea blog akā ʻike wau iaʻu he ʻōpio i ka honua blog a ʻaʻohe aʻu mea i ʻike ʻē aʻe i ka maikaʻi. i kekahi o ka poʻe kahiko.

    Ua loaʻa iaʻu nā pane mai kekahi o nā kāne nui e like me Chris Brogan, Jason Falls, Scott Stratten, Dave Kerpen etc. Ua kākau pū wau e pili ana iā Dave Kerpen a me kāna mau puke i kekahi mau manawa ʻelua a ua hoʻokaʻawale ʻo ia i kaʻu mau pou ma kāna mau pūnaewele.

    Mai ka ʻike ua ʻike wau i ka nui o nā kāne nui i ka pāpili kaiaulu e hoʻomaʻamaʻa i ka mea a lākou e haʻi aku ai, ʻo ia ke kumu a lākou e kūleʻa ai.

  2. 4

    Douglas, Yikes! Lana koʻu manaʻo ʻaʻole wau i ka mahele “ʻelemakule maikaʻi ʻole”. Makemake wau e noʻonoʻo e hiki aku wau i waho, pane, a komo. Aia paha kekahi mau kānaka aʻu i hōʻemi iki ma ke ala? Ae nō hoʻi. Aia kekahi mau manawa ke komo ʻole wau (a ʻaʻole hiki). ʻO ka pule i hala he laʻana aia wau ma mamao loa o Peru a me Bolivia a palena palena ʻole wau i ka pūnaewele (ma kahi o hoʻokahi hola wale nō o ka lā). ʻO nehinei ma ka mokulele au no 10 mau hola. I kekahi manawa ma hope o kahi haʻiʻōlelo e kiʻi wau iā 200 a i ʻole 300 tweets a me 50 i nā noi a ka hoaaloha Facebook. ʻAʻole wau e kala, ke haʻi wale nei i ka ʻoiaʻiʻo. Eia naʻe, ʻo ka hapa nui o ka manawa, hoʻāʻo wau e hoʻokokoke aku.

  3. 5

    @douglaskarr: disqus @ google-4e3cce4e05af3f9a841d921fe02f1ea7: disqus @mattsouthern: disqus Nānā maikaʻi. ʻIke maoli wau i kekahi o ka poʻe ʻelemākule e hoʻokumu nei i nā "hui kūʻokoʻa" e hōʻea i ka newbie me ke kumu ʻaʻole he pilina maoli, akā ke lana nei ka manaʻo e hoʻopaʻa iā lākou i kahi webinar "manuahi" a laila lilo i pitch kūʻai. ʻO ka mea, e like me nā mea ma ka kapeta kahiko, pono koke lākou e neʻe a holomua, a i ʻole ia e lilo lākou i mea nalo e paʻa hou ana i ka papa 12.

    • 6

      Aloha i ka manaʻo ma "repeating 12th grade"! Aia kekahi ʻano hoʻohālikelike o kēlā poʻe mai ke kula kiʻekiʻe e noho mau nei ma ka home, e paila ana i ka ʻaila, a e noʻonoʻo ana i ko lākou mau lā o ka lilo ʻana i hōkū pīpeku keu ʻoi loa no lākou.

  4. 7

    Kahaha paha kēia. Ke haʻi aku nei nā consultancies hoʻokele i ka mana o ka loli, akā ʻo ka mea kūpaʻa i ka loli. KAHI: ke hoʻohana nei lākou iā SAP i ke ʻano o 20 mau makahiki i hala. No laila, ʻo nā "gurus media media" he mau kākāʻōlelo maʻalahi. A e hoʻomanaʻo, he kūkākūkā kahi kāne i ʻike i ke ʻano he 1,000 e aloha ai, akā ʻaʻohe ona ipo wahine. (hōʻike: He hoa hana wau me kekahi o ka Big4)

    • 8

      I koʻu hihia ma ka liʻiliʻi, ʻaʻole wau he aʻoaʻo. Kākau wau i nā puke, hāʻawi i nā haʻiʻōlelo, holo i nā masterclass, hana i ke aʻo ʻana, a noho ma nā papa aʻoaʻo. Eia nō naʻe, no nā makahiki he 6 i hala iho nei, ʻaʻole wau i hana i ke kūkākūkā ʻana.

  5. 9

    He mau manaʻo like koʻu, kākau ʻia ma mua .. eia nō naʻe he 'mileage may vary' ke kūlana. E like me Matt ua ʻike wau a ʻike i ka 'elite' e hele wāwae nei i kā lākou kamaʻilio a like me ʻoe i ʻike ai iā lākou .. ʻaʻole nui. Ua nānā au i kahi haʻihaʻi i kā lākou kūlana no ka ʻōlelo ʻana, akā ʻike i nā mea ʻē aʻe i haʻalele ʻia. Ke noʻonoʻo nei i ka poʻe e hoʻomau i ka pōʻaiapuni .. hiki iā mākou ke ʻike inā ʻaʻole hoʻomaʻamaʻa kā mākou mea aʻoaʻo i kā lākou mea e aʻo ai, inā kūʻai mākou i nā puke, hele i nā haʻiʻōlelo, uku i nā uku kūkākūkā hefty, kaomi i nā pihi a me nā hōʻailona a hoʻomau i ka pāʻani ʻana i kēlā pāʻani. . No laila ʻaʻole wau e maopopo inā nā lākou e hāʻule ʻole ana .. e makaʻala ka mea kūʻai mai?

    I kēia manawa kaʻu mea nui e nānā ai. Ke hoʻāʻo nei wau e hopohopo nui ʻole e pili ana i nā poʻe ʻē aʻe, nā mea hiki ʻole iaʻu ke kāohi. E hoʻomau wau i kaʻu hana, hana ikaika i ka hana ʻana i nā mea hou aku, hana maikaʻi ʻana noʻu, kaʻu mau mea kūʻai aku, kaʻu biz. FWIW.

  6. 10

    @douglas, pololei paha kāu mea e ʻōlelo nei, ua hiki paha iā ʻoe, e piʻi paha nā "ʻelemakule" i kahi pae e pane wale ai i nā kamaʻilio e mālama ʻia ana e nā keikikāne ke hoʻonui lākou i ka waiwai ... akā ʻo ke kumu o ka mea a yoy e ʻōlelo nei. hewa iki ke kani. ʻO ke kiʻi ʻana i ka pae kiʻekiʻe ma nā pāpili kaiaulu ʻaʻole koi iā ʻoe e pane i kēlā me kēia pou a i ʻole ʻōlelo, a i nā pou i hoʻohui ʻole i ka waiwai. I ka hopena, ʻo ia ke kumu a lākou ma aneʻi (e hoʻohui nei i nā mea ʻala i ke kamaʻilio). A i kekahi e like me @David Meerman, ʻaʻole hiki iā mākou ke hana pēlā (ke ʻole ʻo ia e hoʻolimalima i kahi mea kōkua).

    • 11

      Ua ʻimi au i ka manaʻo o ke kōkua. Akā ua hoʻoholo wau ʻaʻole hiki i kahi ala e loaʻa ai iaʻu kahi mea ʻē aʻe e komo ai i ka pilikanaka e hoʻohana nei i koʻu inoa. Aʻole iki. Inā loaʻa koʻu inoa ma luna, ua kākau wau ia. Ua haʻi wau i ka poʻe e like me Guy Kawasaki makemake wau i ka mea a lākou e hana ai akā ʻaʻole kūlike i ka kau ʻana a me ka kau ʻana a nā mea kōkua.

  7. 12

    ʻO ka mea mua, mahalo wau a koʻikoʻi i ka ulu exponential i Social Media a me kāna kahu ʻo "Follower-ship". ʻO ka lua, ua koho kekahi poʻe ʻaʻole e clog i ka bandwidth, nā pou, a me nā pahu i ka naʻau me ka hōʻoia ʻole ʻana i nā ʻōlelo a me nā "Retweet". ʻO ka hope, ʻo kēia ke ola. ʻAʻole ʻoe e loaʻa i kahi mekala wale no ka hōʻike ʻana. Noi maoli ka hoʻopalau ʻana i ka pane; "Ditto-poʻo" mai.

  8. 13

    Ua kākau wale ʻo Douglas Marjorie Clayman e pili ana i kēia ma kahi ʻano ʻokoʻa- like vein. Loaʻa wau i ka hopena o kēia mau makahiki ʻehā i hala aku nei a ua pīhoihoi wau i kēlā manawa a me kēia manawa. ʻAʻole kūlike kā lākou hana me kā lākou mea i ʻōlelo ai, ua aʻo koke wau i ka mea piha o ^ * (.

    He mea hoʻonāukiuki ke ʻike ʻoe i kēlā ʻano a laila ʻōlelo wale wau ʻo whateva, mālama mau i kaʻu mea e ulu nei no kaʻu ʻoihana. Ma kahi ʻaoʻao ʻē aʻe o kēia haunaele, ʻike wau i kēlā me kēia ʻanuʻu o ke ala, ma ka hāʻawi ʻana i ka waiwai i nā mea hoʻolohe i kēlā me kēia pule - ʻo kēlā me kēia mea hoʻolohe iā #BBSradio mai ka hele wāwae ʻana i kaʻu kamaʻilio a ʻaʻole ma muli o ka hoʻopiʻi ʻana o kahi papa inoa A iaʻu i kā lākou "hoʻolohe. ”

    Hiki iā wau ke haki i kekahi mau mea ma ke kaʻana like ʻana i kā lākou kamaʻilio ʻana iaʻu ma hope o nā hanana. Ua aʻo koke wau, hopohopo lākou i ko lākou kūlana ke hele mai kekahi mea akamai e like me lākou a he hilahila hilahila ia. Makemake wau e hoʻolaha i ka poʻe a puni iaʻu a ʻike hiki iā mākou ke ulu a pau. ʻAʻole ia e lawe kekahi i kekahi inā kūleʻa kekahi o mākou, akā hoʻonui ia i ka kūleʻa no mākou āpau.

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