ʻO ka wā e hiki mai ana i ka pilikanaka ʻO ka wā e hiki mai ana o ke kūʻai aku

iʻa nui

Ua loaʻa iaʻu ka manawa kūpono e hele ai Nā Hono Kūlike Kūpono 2012, a ma waena o kekahi mau kūkākūkā papa, hauʻoli loa wau i ka mea kuleana Social 2020: He aha e lilo i o mākou? Hoʻonohonoho ʻia e Jeff Rohrs inimitable, VP Marketing Research & Education ma ExactTarget, ua hui pū ʻia ʻo Margaret Francis, VP o ka nohona ma ExactTarget, ʻO David Berkowitz, VP o Media e kū nei i 360i, ʻO Stephen Tarleton, Luna Hoʻokele o Global Channel & SMB Marketing Bazaarvoice, a me Sam Decker, CEO a me hoʻokumu o Pili kūpono.

Ua noʻonoʻo ka panel i kekahi mau manaʻo hoʻonāukiuki, a me kekahi mau wānana, a papa paha. Ma ke ʻano he mākeke, he manaʻo koʻu e pili ana i ke ʻano o ka wā e hiki mai ana, a aia kahi laina kuʻikuʻi kokoke i ka hopena o kēia, akā kōkua paha nā paukū e hiki mai ana i kahi ʻike.

ʻO mākou nā mea kālepa i nā manawa e hoʻopoina i ko mākou kūpuna kūʻai aku i predators. ʻAʻole lākou i makemake i kekahi mea ʻē aʻe ma mua o ke kāpae ʻana i nā mea hoʻokūkū o kā lākou mea kūʻai aku mai ka mākeke. Inā hiki iā lākou ke alualu iā lākou i lalo me nā ihe, nā pahi kaua, a me nā tomahawks, inā lākou. 

Ke holomua mākou ma o ka moʻolelo mōʻaukala o ke kūʻai aku ʻana, maopopo iā mākou āpau ka lohi holomua i hana ʻia, e alakaʻi ana i ka manaʻo o ka leka kūpono, ke kanaka kūpono, ka manawa kūpono. I kēlā nui, hiki iā mākou ke hōʻoia i kekahi manawa i kā mākou hana ma ka ʻōlelo ʻana e hana maoli nei mākou i ka mea kūʻai aku me ka hāʻawi ʻana i kahi lawelawe waiwai. Ma hope o nā mea āpau, he hana kā mākou.

Aka, e alo alo ia; ʻo ka pahuhopu i 2,000 BC ʻo ia kōkua i kā mākou mea kūʻai aku e hoʻokō i ka mākeke. A ʻo ia mau nō.

ʻO ka wikiwiki i ka makahiki o nā mea āpau āpau. Ua hopu nā ʻenehana kaiapili i ka ʻoihana ʻo ʻAmelika i loko o nā crosshair. Ua lilo ka predator i mea maʻalahi. Ua hana mākou i kēia mea hou, a hana maikaʻi ʻole mākou i ka hapa nui. Ehia mau ʻoihana i kēia lā e pane kūpono nei i nā nīnau i kau ʻia ma Twitter?

Mai kuhihewa e pili ana. Inā ʻaʻole i hiki mai ka pilikanaka, ʻaʻole i hoʻololi ka honua ʻoihana i kā lākou ʻano. Inā makemake nui nā ʻoihana e lilo i mea nānā aku ka mea kūʻai aku, ʻaʻole anei lākou i hana i kā lākou mana o nā kahawai kaiaulu? Ke noho nei mākou i kēia hakakā a honua lele paha, a ke hoʻāʻo nui nei nā ʻoihana he nui e kaohi i kēia ʻoiaʻiʻo kaiaulu, e hoʻokumu iā ia.

I ka manawa e paʻa ai ka lehulehu i ke kaiāulu kūʻai, mālama ʻia ia e like me ka maunu, hoʻopaʻa ʻia ke keiki hipa i kahi lāʻau, hoʻohana ʻia e lure i ka liona wiwo ʻole i ka hei. Akā aia kekahi pūʻulu ʻē aʻe i loko o ko mākou ʻohana, ka poʻe i ʻike i ka pilikanaka ma ke ʻano he lāhui hou ʻano ʻē a pohihihi paha i hele hewa i ko mākou ʻāina. ʻAe, ʻokoʻa lākou, akā lawe mai lākou i nā makana o ke alu like, o ka hoʻolohe ʻana, o ke kaiāulu, kaʻana like.

Ke ʻimi nei nō mākou, akā hana mākou ia ma ke ʻano he ʻohana nui. Lawe wale mākou i ka mea e pono ai, a kaʻana like mākou i nā moʻolelo a puni ke ahi. He maʻalea ia, akā he loli hohonu i ka pehea a mākou e hele aku ai i kahi mākeke e hoʻokokoke i kā mākou hana. ʻAʻole ia he kumu e ho'ōki mākou i kā mākou hoʻolaha, a me nā ana, a i ʻole kumu a mākou e kūʻai aku ai. Haka ia me ka ʻohana nui aʻe, a hoʻomaopopo mākou i kā mākou mau hoʻoholo mai kahi kuanaʻike ʻokoʻa loa. 

No laila eia mākou, ma ke ʻano he poʻe kālepa e hana nei i loko o kēia mea hou, akā hoʻomau mākou i kekahi manawa e hana me he mea lā aia mākou i ka honua kahiko. ʻO wai ke ʻano o ke kūʻai aku ʻana i nā Pāʻani Pōloli? I kēia manawa hoʻi i ka nīnau i waiho ʻia e ka panela, a me kaʻu mau ʻōlelo aʻoaʻo e pili ana i ka hālāwai ʻana me ka honua i ʻike ʻole ʻia o ka nohona kanaka. A ʻo kaʻu pane hoʻokahi ʻōlelo:

E hōʻoki i ka nānā ʻana i ka ʻenehana.

He nohona kūlohelohe ka Pūnaewele, akā ʻoiai ʻike maoli ka ʻike i kēlā me kēia kahawai, lilo ia i paʻakikī a paʻakikī hoʻi e kiʻi i ka nānā. E pane kūlohelohe nā mea kūʻai aku kaiaulu e hiki i nā haunaele loea i kēia, a paila maoli ka mea ʻike ʻole ʻia Pehea ia e hoʻoluhi ai? Hoʻomaopopo ka poʻe kālepa ʻohana hou he paʻakikī loa i nā ʻoihana e wānana i ka wā e hiki mai ana o nā ʻenehana ʻenehana. Pono lākou e kau i ka mea e hoʻomau i ka loiloi i nā mea e hele mai ana, ʻo ia hoʻi, nā hana e mahalo ʻia me ka nānā ʻole i nā loli ʻenehana.

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