App: Google Analytics Campaign UTM Querystring Builder

E hoʻohana i kēia mea hana e kūkulu i kāu Google Analytics Campaign URL. Hoʻopaʻa ka palapala i kāu URL, loaʻa ka loiloi inā loaʻa iā ia kahi querystring i loko, a hoʻohui i nā mea kūpono a pau. UTM loli: utm_id, utm_campaign, utm_source, utm_medium, a me ke koho utm_malia a utm_content.

He aha nā ʻano hoʻololi o ka Campaign (UTM) i hāʻawi ʻia i Google Analytics?

UTM ʻO nā ʻokoʻa nā ʻāpana hiki iā ʻoe ke hoʻohui i kahi URL e nānā i ka hana o nā hoʻolaha ma Google Analytics. Eia ka papa inoa o nā ʻano UTM a me nā wehewehe no nā URL hoʻolaha ma Google Analytics:

1. utm_id: He ʻāpana koho e ʻike ai i ka hoʻolaha i kuhikuhi ʻia e kēia kuhikuhi.
2. utm_source: He ʻāpana i makemake ʻia e ʻike i ke kumu o ka hele ʻana, e like me ka ʻenekini huli (e laʻa me Google), kahi pūnaewele (e laʻa me Forbes), a i ʻole kahi nūhou (e laʻa me Mailchimp).
3. utm_medium: ʻO kahi ʻāpana i koi ʻia e ʻike i ke ʻano o ka hoʻolaha, e like me ka ʻimi organik, ka ʻimi uku, ka leka uila, a i ʻole ka ʻike pūnaewele.
4. utm_campaign: He koho akā paipai nui ʻia ʻāpana e ʻike ai i ka hoʻolaha a i ʻole ka hoʻolaha kikoʻī e nānā ʻia ana, e like me ka hoʻomaka ʻana o ka huahana a i ʻole ke kūʻai ʻana.
5. utm_malia: He ʻāpana koho e hoʻomaopopo i ka huaʻōlelo a i ʻole ka ʻōlelo i alakaʻi i ke kipa ʻana, e like me ka ʻimi hulina i hoʻohana ʻia ma kahi ʻenekini huli.
6. utm_content: He ʻāpana koho e hoʻokaʻawale i waena o nā mana o ka hoʻolaha hoʻokahi a i ʻole ka loulou, e like me nā mana ʻelua o ka hoʻolaha hae.

No ka hoʻohana ʻana i nā mea hoʻololi UTM, pono ʻoe e hoʻohui iā lākou i ka hopena o kāu URL ma ke ʻano he mau ʻāpana hulina. ʻo kahi laʻana:

https://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Pehea e hōʻiliʻili ai a me ka hahai ʻana i ka ʻikepili Campaign ma Google Analytics

Eia kahi wikiō piha e pili ana i ka hoʻolālā a me ka hoʻokō ʻana i kāu neʻe me ka hoʻohana ʻana iā Google Analytics.

ʻAuhea kaʻu mau hōʻike hoʻolaha Google Analytics ma Google Analytics 4?

Inā hoʻokele ʻoe i Hōʻike > Loaʻa > Loaʻa Kaʻa, hiki iā ʻoe ke hōʻano hou i ka hōʻike e hōʻike i ka hoʻolaha, ke kumu, a me ka hoʻohana ʻana i ka hāʻule iho a me ka hōʻailona + e hoʻohui i kahi ʻāpana lua i nā hōʻike.

Palapala Google no ka hahai ʻana i nā URL hoʻolaha UTM

E nānā pono i ka Google Sheet a mākou i kūkulu ai (a hiki iā ʻoe ke kope i kāu Google Workspace) e hiki ai ke hoʻopaʻa ʻia a me ka hoʻopaʻa ʻana i kāu mau Google UTM Campaign URLs.

Pehea e ʻimi ai i nā URL Campaign UTM ma Google Sheets