He mea nui nā kaha pūnaewele Google?
I kēia lā ua loaʻa iaʻu kahi nūhou mai Google Analytics, ʻo ka paʻi mua o ka puke mua e heluhelu ʻia penei:
I kēia mahina, ke hoʻololi nei mākou i ka hōʻike "benchmarking" maʻamau i kāu moʻokāki Google Analytics me ka ʻikepili i hōʻike ʻia ma kēia nūhou. Ke hoʻohana nei mākou i kēia nūhou ma ke ʻano he hoʻokolohua e hōʻike i ka ʻikepili pono a hoihoi paha i nā mea hoʻohana Analytics. Loaʻa ka ʻikepili ma ʻaneʻi mai nā pūnaewele āpau i koho i ka kaʻana like ʻana i ka ʻikepili me Google Analytics. ʻO kēlā mau luna pūnaewele wale nō i hiki i kēia kaʻana like ʻana i ka ʻikepili e loaʻa i kēia nūhou "benchmarking".
Ua kūkākūkā ka paʻi mua i nā hōʻailona ma ka ʻāina, me Bounce Rate:
Manawa ma ka Paena:
A me ka hoohuli pahu hopu:
Aia kekahi pilikia nui i ka hoʻohālikelike ʻana i ka hana o kāu pūnaewele i kēia mau mea Nā Māka Hoʻohālike. ʻOiaʻiʻo, ke hoʻopaʻapaʻa nei au he mau hōʻailona kēia. ʻOkoʻa kēlā me kēia pūnaewele i ke ʻano a me ka ʻike. He ʻokoʻa kēlā me kēia haʻihaʻi o nā kumu kaʻa… mai ka ʻimi a i ka kuhikuhi. He ʻokoʻa ka manawa hoʻouka ma ka ʻāina… ke ʻole ʻoe e hoʻohana i kahi lawelawe e hūnā i kāu mau kumuwaiwai ma ka ʻāina. A ʻaʻole pili kēia mau nīnau i ka ʻōlelo…
Are the benchmarks for countries only including visits and pageviews for sites within the country with a common language? Or are these sites being translated (which could either take longer or be translated so poorly it increases bounces)? Are the sites e-commerce sites? Blogs? Social sites? Static web pages?
Aia kekahi pilikia. Nā mea hana e like me Facebook Hoʻopili ka Social Plugin i nā helu bounce no ka mea, hoʻohuli hou ʻo Facebook i nā mea hoʻohana pūnaewele. Ke pae ka malihini ma kāu pūnaewele a hoʻohana i ka plugin ma mua o ka hana ʻana i kekahi hana ʻē aʻe, ke lele nei lākou. Eia kekahi laʻana mai kaʻu mau mea kūʻai aku… hiki iā ʻoe ke ʻike i kahi i hoʻokomo ai lākou, wehe ʻia a laila hoʻokomo i ka Facebook Social Plugin ma kā lākou pūnaewele:
ʻO kaʻu ʻōlelo aʻo i nā mea kūʻai aku e hoʻohālikelike i kāu pūnaewele me kāu pūnaewele ponoʻī… ʻaʻohe mea ʻē aʻe. Ke piʻi a emi nei paha kāu bounce rate? Aia kāu mau malihini i luna a i lalo paha? Ua piʻi a i lalo paha ka helu o nā ʻaoʻao ʻaoʻao i kēlā me kēia kipa? Pehea ʻoe i hoʻololi ai i kāu hoʻolālā a i ʻole maʻiʻo e hopena i ka ʻike o kāu poʻe malihini? ʻIke mākou i ka piʻi ʻana o ka manawa e noho ai ka poʻe malihini ma ka pūnaewele ke hoʻokomo mākou i kahi wikiō… kūpono, pololei? Akā inā ʻaʻole mākou e hoʻokomo i kahi wikiō like i kēlā me kēia pule ʻaʻole hiki iā mākou ke manaʻo he hana maikaʻi ʻole mākou.
ʻElua mau laʻana ma kēia blog:
- Ua hoʻololi mākou i kā mākou hoʻolālā blog e hōʻike i nā ʻāpana ma kā mākou ʻaoʻao home. Ma muli o ka hopena, ua emi ka bounce rate mai ka wā i kaomi ai ka poʻe i ka pou AND ʻaoʻao i kēlā me kēia kipa i hoʻonui nui ʻia. Inā hōʻike wale wau iā ʻoe i nā stats me ka wehewehe ʻole ʻana i kēlā, e haʻalele ana ʻoe. A i ʻole inā ʻoe i hoʻohālikelike iā mākou e kūʻē i nā pūnaewele ʻē aʻe, ʻoi aku ka maikaʻi a i ʻole ka maikaʻi o kā mākou hopena.
- Ua hoʻolaha mākou i kā mākou nūhou. Ke hoʻohui mau nei mākou i ka poʻe kākau inoa mai ka hoʻohui ʻana i ka nūhou a ke hoʻi mai nei kēia mau malihini i ko lākou heluhelu ʻana. ʻO ka hopena, i nā lā i hāʻawi ʻia ai ka nūhou, ʻoi aku ka kiʻekiʻe o kā mākou helu ʻaoʻao - a ua piʻi kā mākou awelika o kēlā me kēia pule kokoke i 20%. Inā mākou e hoʻohālikelike iā mākou iho me nā pūnaewele ʻē aʻe, loaʻa iā lākou kahi nūhou? Hoʻopuka lākou i nā ʻāpana? Ke hōʻuluʻulu nei lākou i kā lākou ʻike ma ka pilikanaka?
ʻO ka waiho wale ʻana, i koʻu manaʻo, ʻaʻole hāʻawi nā benchmarks i nā ʻikepili koʻikoʻi noʻu e hoʻomaikaʻi i kaʻu pūnaewele. ʻAʻole hiki iaʻu ke hoʻohana i nā hōʻailona me nā pūnaewele o kaʻu mea kūʻai aku. ʻO ka hōʻailona koʻikoʻi wale nō nā mea a mākou e hoʻopaʻa ai no kā mākou pūnaewele ponoʻī i ka hala ʻana o kēlā me kēia pule. Inā ʻaʻole hiki iā Google ke hāʻawi i ka ʻāpana ʻokoʻa i loko o kā lākou mau hiʻohiʻona e hoʻohālikelike pono i nā pūnaewele, pono ʻole ka ʻike. ʻO ka hāʻawi ʻana i kēia ʻike i nā alakaʻi i loko o kahi hui hiki ke hana i kekahi mea pōʻino… Manaʻo wau e haʻalele wale ʻo Google i kēia hiʻohiʻona huahana.