Hoʻomaʻemaʻe ʻo Google, neʻe nā Spammers i Facebook
ʻO kēlā me kēia pāpaho i hele mai a hala ua make no kekahi o nā kumu ʻelua, ʻo ka hiki ʻole ke hana hou a i ʻole ka hiki ʻole ke hoʻomalu i ka ratio signal-to-noise. Ma ka hihia o Google, ʻo ka hōʻailona ka hopena hulina maikaʻi loa ma ka ʻaoʻao mua a ʻo ka walaʻau ka hopena ʻimi pono ʻole e komo a hoʻohaumia i kēlā mau kūlana kiʻekiʻe. ʻAʻole ʻo Google ka ʻenekini hulina alakaʻi inā ʻaʻole lākou e makaʻala nui i kāna hōʻailona-a-noise.
I kēia mau lā, ua ikaika loa ʻo Google i ka pāpā ʻana i nā tausani o nā moʻokāki AdWord e holo ʻia e nā mea kūʻai pololei a hoʻokuʻu i ka hāmare ma nā ʻano mahiʻai, nā pūnaewele e hoʻokipa ana i nā ʻike pāpaʻu, haʻahaʻa haʻahaʻa e haʻi iā ʻoe ma mua o ka mea āu i ʻike mua ai. . He nūhou maikaʻi kēia no ka poʻe e hilinaʻi nei iā Google no ka noiʻi wikiwiki a hohonu a ua hele kēia neʻe me nā hoʻolālā hoʻolaha a Google no 2011.
Ke hana nei ʻo Google i nā neʻe kūpono e hana hou a mālama i ka pili o ka hōʻailona-a-noise i hoʻolilo iā lākou i ka ʻenekini huli nui. Loaʻa paha nā pūnaewele ʻikepili nui i hoʻokumu i kā lākou ʻoihana ʻoihana ma AdWord traffic. ʻAʻole lawa ka maikaʻi o ka ʻike. Eia nō naʻe, nui nā ʻoihana kūpono i loaʻa i ke ahi o ke kaua kūʻē i ka spam content, a ʻo kāu pūnaewele paha kekahi o lākou. Inā ua hāʻule koke kāu pae, he hoʻopaʻa wale paha ia o ka lepo, akā he hōʻailona paha ia e pono ai ʻoe e hāʻawi i ka waiwai i kāu poʻe heluhelu.
Me ka hoʻopau ʻana i nā moʻokāki AdWord spammy, ke koi nei ʻo Google i ka neʻe ʻana i ka wahi media media. ʻO ka puʻupuʻu o kēia manawa ma waena o nā mea kūʻai pololei ʻo ia ka hoʻomaka ʻana o ke gula i Facebook, a ke pāʻani nei ka ʻimi i ko lākou mau lima. Ke hoʻomau nei ʻo Google i ka hana hou ʻana, e hāʻawi ʻo ia i nā hōʻaiʻē ʻimi hulina i nā ʻaoʻao Facebook lehulehu, kahi e kūkulu ai nā mea kūʻai pololei i nā launchpads hou no nā makana huahana a me nā loulou pili.
Inā hoʻohana kāu ʻoihana i ka media media i kāu hui kūʻai aku, e makaʻala i kēia mau mea waiwai-wikiwiki ke hana nei a hōʻoia i kou hele ʻana ʻaʻole like me ka mea a nā mea kūʻai pololei e hana nei. ʻO ka mea nui, e makaʻala i kāu ʻaoʻao ʻoihana Facebook no ka mea e ʻike ʻoe i ka piʻi nui ʻana o nā ʻoihana ʻē aʻe e hoʻouna ana i kāu ʻaoʻao e like me ka hoʻohana ʻana o nā mea kūʻai pololei i kēlā me kēia manawa e ʻike hou ʻia i loko o ka ākea media. Mai ʻae i kāu hōʻailona-i-noise e hoʻopilikia ʻia. E hoʻohana i kahi polokalamu nānā e like me HyperAlerts e noho ma luna o kāu ʻaoʻao ke loaʻa ʻole ʻoe ka manawa e noho pili ai ma Facebook.
No ka ʻike hou aku e pili ana i ka hoʻololi hou ʻana o Google, e heluhelu i ka Wall Street Journal's Nui ka hopena o ka hoʻomaʻemaʻe ʻimi a Google.