Ua hana ʻo Econsultancy i kahi ʻatikala e pili ana pehea ʻo nā hualoaʻa uku ka mea e hoʻomalu nei i nā ʻaoʻao hopena ʻenekini huli. ʻOiai e hoʻonui ana kēia i ka waiwai holoʻokoʻa a me nā loaʻa e pili pū ana me ka ʻaoʻao hopena ʻenekini huli, ʻaʻole wau i manaʻo maikaʻi e hoʻonui ia i ka waiwai no ka mea hoʻohana.
Eia kahi hoʻolele kiʻi o ka ʻaoʻao huli ʻenekini "kāleka hōʻaiʻe":
Eia kahi maikaʻi infographic mai WordStream ma ka paio o ka uku ma mua o ka hulina ʻokanika. ʻOiai e hoʻopaʻapaʻa paha nā mea kālepa e pili ana i ka mea i ʻoi aku ka hopena, inā hoʻomau ʻo Google e hōʻemi i ka ʻimi ʻimiola ʻaʻohe nui o kahi paio e loaʻa. Manaʻo wau he lā kaumaha ia i ke kālepa pūnaewele ʻana inā ʻaʻole hiki i kahi ʻoihana nui ke hana ikaika e hoʻomohala i ka ʻike maikaʻi a loaʻa ka noʻonoʻo e pono ai lākou.
ʻAʻole loa he nīnau. “HAI I KE KALA.” Ua hana ʻo Google i kāna mau hoʻololi āpau ʻaʻole no ka maikaʻi ʻole o nā hopena. Hāʻawi pinepine nā Affiliates i ka ʻike hou aku - ʻo ia ka noiʻi e hiki ke loaʻa nā mea e hoʻololi. Ua hana ʻo Google i kēlā mau hoʻololi no ka mea ʻaʻole lākou e loaʻa kālā ma SEO. No laila ua hele lākou i nā pūnaewele nui / branded e hoʻolilo kālā ma Adwords ma kahi o SEO. A laila hoʻāʻo lākou e uku i ka poʻe e hoʻohana ana iā Google+ i hiki iā lākou ke loaʻa hou ka ʻikepili.
Ma laila ʻo ka pale ʻana, e aʻo ana lākou i nā loulou "spam" - ʻoiai hiki iā ʻoe ke hana i loulou nou iho - mai ka makahiki 2008. ʻAʻole mākou makemake e hoʻolohe. Manaʻo wau e loaʻa iaʻu kahi waiwai ma PRWeb ma mua o ka puna 2011.
Nui a noiʻi maikaʻi ʻia nā infographics. Ma hope o ka hoʻonui ʻana o ka penguin i ka Google e hoʻemi iki i ka huli ʻana. Hoʻopilikia pū ʻia ka ʻoihana SEO e kēia. Ke ulu nei nā hoʻolaha i uku ʻia.
Manaʻolana e makemake ʻia ka mea hou aʻe i ka organik.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
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ʻAʻole loa he nīnau. “HAI I KE KALA.” Ua hana ʻo Google i kāna mau hoʻololi āpau ʻaʻole no ka maikaʻi ʻole o nā hopena. Hāʻawi pinepine nā Affiliates i ka ʻike hou aku - ʻo ia ka noiʻi e hiki ke loaʻa nā mea e hoʻololi. Ua hana ʻo Google i kēlā mau hoʻololi no ka mea ʻaʻole lākou e loaʻa kālā ma SEO. No laila ua hele lākou i nā pūnaewele nui / branded e hoʻolilo kālā ma Adwords ma kahi o SEO. A laila hoʻāʻo lākou e uku i ka poʻe e hoʻohana ana iā Google+ i hiki iā lākou ke loaʻa hou ka ʻikepili.
Ma laila ʻo ka pale ʻana, e aʻo ana lākou i nā loulou "spam" - ʻoiai hiki iā ʻoe ke hana i loulou nou iho - mai ka makahiki 2008. ʻAʻole mākou makemake e hoʻolohe. Manaʻo wau e loaʻa iaʻu kahi waiwai ma PRWeb ma mua o ka puna 2011.
Hi Douglas Karr,
Nui a noiʻi maikaʻi ʻia nā infographics. Ma hope o ka hoʻonui ʻana o ka penguin i ka Google e hoʻemi iki i ka huli ʻana. Hoʻopilikia pū ʻia ka ʻoihana SEO e kēia. Ke ulu nei nā hoʻolaha i uku ʻia.
Manaʻolana e makemake ʻia ka mea hou aʻe i ka organik.
Mahalo no ka mea, kaʻana