Hana ʻo Google i nā kiʻi o ka lehulehu e like me nā kiʻi paʻi kiʻi, a he pilikia kēlā

Nā kiʻi paʻi

I ka 2007, mea paʻi kiʻi kaulana ʻO Carol M. Highsmith hāʻawi manawaleʻa i kāna waihona makahiki holoʻokoʻa i ka Waihona Puke o ka ʻAhaʻōlelo. I kekahi mau makahiki ma hope mai, ua ʻike ʻo Highsmith i ka ʻoihana kiʻi kiʻi ʻo Getty Images e ʻae nei i nā uku laikini no ka hoʻohana ʻana o kēia mau kiʻi aupuni, me ka ʻae ʻole ʻia o ia. A no laila ua waiho ʻo ia i ka hoʻopiʻi no $ 1 biliona, ke koi nei i nā hana kope kope a me ka hoʻopiʻi ʻana i ka hoʻohana hewa nui ʻole ʻana a me ka hāʻawi hewa ʻana o nā kiʻi he 19,000. ʻAʻole i pili nā ʻaha me ia, akā he hihia kiʻekiʻe ia.

ʻO ka hoʻopiʻi ʻo Highsmith kahi moʻolelo akahele, e hōʻike ana i nā pilikia a i ʻole nā ​​pilikia i kū aʻe no nā ʻoihana ke mālama ʻia nā kiʻi o ka lehulehu e like me ke kiʻi paʻi kiʻi. Hiki ke paʻakikī nā lula e pili ana i ka hoʻohana ʻana i nā kiʻi a ua ʻoi aku ka paʻakikī e nā polokalamu like Instagram e maʻalahi ai i kekahi e kiʻi a kaʻana like i nā kiʻi. I ka 2017, e lawe ka poʻe i luna o 1.2 trillion kiʻi. He helu kupaianaha kēlā.

Hiki i ke kūleʻa kūleʻa ʻana i kēia ao ke hilinaʻi inā hoʻohana pono kahi māka i nā kiʻi e mahi i kahi ʻike a me ka maikaʻi, hoʻonui i ka ʻike, hopu i ka nānā, a paipai i ka ʻike. ʻOiaʻiʻo — ka mea i lepili ʻia ke ala i ka puʻuwai o ka millennial-ʻO ia ke kī. ʻAʻole pane nā mea kūʻai aku i nā kiʻi e nānā stilted a i ʻole staged. Pono e hoʻohui i nā mana ʻoiaʻiʻo nā kiʻi ma o kā lākou pūnaewele, ka pāpaho a me nā mea kūʻai aku, ʻo ia ke kumu e huli nui nei lākou paʻi kiʻi maoli nā pūnaewele e like me au moeʻuhane a nā kiʻi kikowaena lehulehu. Ma mua o ka hoʻohana ʻana i kekahi kiʻi, akā, pono nā ʻoihana e hana i kā lākou haʻawina home.

Ka hoʻomaopopo ʻana i nā kiʻi o ka lehulehu

Manuahi nā kiʻi o ka lehulehu mai ke kuleana kope, no ka mea ua pau a ʻaʻohe paha i loaʻa ma ka mua - a i ʻole i nā hihia kūikawā kahi i hāʻawi ʻoluʻolu ai ka mea kuleana kope i kā lākou kuleana kope. Aia i ka wahi lehulehu kahi waiwai o nā kiʻi ma nā kumuhana he nui, e hōʻike ana i kahi kumuwaiwai waiwai. Manuahi kēia mau kiʻi e hoʻohana, maʻalahi e loaʻa, a maʻalahi hoʻi, e hiki ai i ka poʻe kālepa ke alualu koke i nā kiʻi maoli e kūpono i kā lākou pono. Eia nō naʻe, no ka manuahi o nā kiʻi o ka lehulehu mai ka kuleana kope, ʻaʻole ia he manaʻo hiki i nā mea kūʻai aku ke haʻalele i kahi kaʻina vetting, hiki ke lohi, a no laila, pipiʻi. No ke aha ʻoe e hoʻoiho ai i kahi kiʻi manuahi ke lilo kāu mau lā e hoʻomaʻemaʻe iā ia, a i ʻole ʻoi aku ka maikaʻi, e lilo ana he mau miliona miliona i kahi hoʻopiʻi.

Nā kiʻi kikowaena lehulehu a kiʻi paʻi kiʻi ʻaʻole like ia mau mea, a pono e hoʻohana ʻia nā kiʻi o ka lehulehu me ka akahele. Pono kēlā me kēia hui e hoʻohana i nā kiʻi kikowaena lehulehu e hoʻomaopopo i nā pilikia e pili ana.

ʻO kekahi kumu e nānā pinepine ʻia ai nā kiʻi paʻi kiʻi a me nā kiʻi o ka lehulehu e like me ka mea hiki ke hoʻololi ʻia, no ka mea ʻo nā ʻoihana e like me Google i hoʻāʻo e hana e like me kā lākou. Huli pinepine ka poʻe kūʻai i nā kiʻi kikowaena aupuni no ka mea ua hoʻokau ʻo Google iā lākou i mua o nā kiʻi paʻi e ke kuhi hewa ʻana i nā hopena ʻimiola. Hiki i kēia hoʻopaʻa ʻana ke hoʻopilikia i nā ʻoihana. Inā ʻimi kekahi i nā kiʻi paʻi, ʻaʻole pono lākou e ʻike i nā hopena no nā kiʻi aupuni ākea, e like me ka hōʻike ʻole ʻana o nā kiʻi paʻi ke ʻimi kekahi i nā kiʻi i ka kāʻei lehulehu.

No ke aha e hana ai ʻo Google i kēia? Aia kekahi mau wehewehe kūpono. ʻO Matt Cutts, ke poʻo o anti-spam, i haʻalele iā Google ma 2016. ʻIke mākou i ka nui o ka spam i ka SERP i kēia mau lā, e like me kā Google 'enakala pūnaewele i nā ʻatikala e pili ana i nā hana ʻoi loa. Noho waiho wehe nā hōʻike. ʻO kekahi ʻo ia ka AI e kāohi i ka algorithm i kēia manawa a ʻaʻole maikaʻi ia e like me ka mea e manaʻo ʻia mai Google. E like me ke ʻano o ka hana ʻana o nā pūnaewele nūhou, hoʻolaha ia i kahi ʻano kūpono ʻole o ka ʻike. Eia kekahi, hiki i kēia conflusi ke hoʻopaʻi no nā hui kālepa kiʻi i hoʻopiʻi iā Google no kāna Google Images anti-hoʻokūkū hoʻolālā a i ʻole hoʻonohonoho kūpono ʻole, ʻoiai ʻo Google e hana nui ana i nā kiʻi mai Google Images; (ua manaʻo ʻia 85% o nā kiʻi i hoʻoiho ʻia ma ka pūnaewele e hāʻawi ʻia e Google Images). E hoʻoliʻiliʻi ke ala i hoʻi mai i nā kiʻi Google.

ʻO ka ʻoiaʻiʻo ʻaʻohe o nā kiʻi aupuni lehulehu nā hiʻona palekana o kahi kiʻi paʻi. Ma muli o ke ʻano o ke kiʻi ma ka inoa o ka lehulehu ʻaʻole ia he manuahi ia mai ka makaʻu ʻana i ka hana kope kope, a i ʻole ke kuhi hewa ʻana i nā kuleana ʻē aʻe, e like me nā kuleana like o kēlā me kēia kanaka e hōʻike nei i ke kiʻi. I ka hihia a Highsmith, no ka nānā ʻole ʻia o ka mea paʻi kiʻi vs. kahi laikini liʻiliʻi loa, akā ʻo ka loaʻa ʻole o ka ʻae mai kahi kumu hoʻohālikelike hiki ke maʻalahi.

Ma mua o kēia makahiki, Ua hoʻopiʻi ʻo Leah Caldwell iā Chipotle ma kahi o $ 2 biliona no ka mea ua ʻōlelo ʻo ia ua hoʻohana ka ʻoihana i kāna kiʻi i nā mea hoʻolaha me ka ʻole o kāna ʻae. I ka 2006, ua noi kahi mea paʻi kiʻi e kiʻi i kā Caldwell kiʻi ma Chipotle kokoke i ke Kulanui o Denver, akā ua hōʻole ʻo ia a hōʻole e kau inoa i kahi palapala hoʻokuʻu no ka hoʻohana ʻana i nā kiʻi. ʻEwalu mau makahiki ma hope mai, ua ʻike ʻo Caldwell i kāna mau kiʻi ma nā paia ma nā wahi Chipotle ma Florida a me Kaleponi. Aia nā kiʻi i loko o nā ʻōmole ma ka pākaukau, a Caldwell i ʻōlelo ai ua hoʻohui ʻia a hōʻino wale i kāna ʻano. Ua hoʻopiʻi ʻo ia.

ʻO nā moʻolelo o Caldwell lāua ʻo Highsmith e hoʻomālamalama nei i ka ʻano pilikia o nā ʻoihana e hoʻohana i nā kiʻi me ka ʻole o ka nānā pono ʻana. Hāʻawi ʻia nā kiʻi o ka lehulehu me ka palapala hoʻokō liʻiliʻi a ʻaʻole lākou e hoʻokuʻu ʻia a hoʻokuʻu ʻia ka waiwai. Hāʻawi wale ka mea paʻi kiʻi i ke kuleana o ka mea paʻi kiʻi, ʻo ia hoʻi hiki i ke k modelkohu ke hoʻopiʻi i ka mea hoʻolālā inā hoʻohana ʻia ke kiʻi. He piliwaiwai nui ia.

ʻAʻohe o kēia e ʻōlelo ʻaʻole pono nā ʻoihana e hoʻohana i nā kiʻi o ka lehulehu, akā e hoʻokūʻē i ka nui o ka hoʻomaopopo ʻana i ka pilikia. E hoʻohana wale ʻia nā kiʻi o ka lehulehu lehulehu ma hope o ka mālama ʻana i ka hana kūpono e hōʻemi ai i nā pilikia. ʻO kēia ke kumu e hoʻokomo ai ʻo Dreamstime i kahi hōʻiliʻili liʻiliʻi o nā kiʻi aupuni ākea ma kāna pūnaewele a me kahi hōʻiliʻili nui loa o nā kiʻi manuahi i hoʻokuʻu ʻia, no ia mau palapala hāʻawi i hāʻawi ʻia.

ʻO ka hoʻomaopopo ʻana i ka makaʻu o nā kiʻi kikowaena lehulehu ka ʻanuʻu ʻekahi. ʻO ka ʻanuʻu ʻelua no nā lama e hoʻokumu i kahi kaʻina hana kūpono. Pono e hoʻokomo i nā nīnau Vetting: Ua hoʻoili maoli ʻia kēia kiʻi e ka mea kākau, ʻaʻole "ʻaihue"? Loaʻa ka pūnaewele kiʻi i nā mea āpau? Loiloi ʻia nā kiʻi? He aha nā mea hōʻeuʻeu a nā mea paʻi kiʻi e hāʻawi ai i nā hōʻiliʻili kiʻi nui no ka uku ʻole? Eia kekahi, no ke aha e hoʻohālikelike ʻia nā kiʻi i nā huaʻōlelo keyword? He mau huaʻōlelo ko kēlā me kēia kiʻi, a pili ʻole pinepine lākou.

Pono nā mākeke e noʻonoʻo i ke k modelkohu. Ua kau inoa ke kanaka ma ke kiʻi i kahi hoʻokuʻu hoʻohālike? Me ka ʻole o kekahi, e ʻaʻa ʻia paha kahi hoʻohana pāʻoihana e like me kā Caldwell hana me Chipotle. Hiki i nā hōʻino ke lilo he ʻumi miliona mau kālā no hoʻokahi kiʻi, ʻoiai ke uku ʻia ke kumu hoʻohālikelike. ʻO kekahi mea e noʻonoʻo ai he hiki ke hōʻeha i nā inoa inoa paʻa. ʻIke nō, he palena palena ʻole ka lōkō, akā pēlā nō ke kiʻi e like me kā Adidas hōʻailona ʻekolu mau kaha ma kahi ʻāpana o nā kapa komo.

Hiki i nā kiʻi o ka lehulehu ke lilo i waiwai waiwai, akā hele mai lākou me nā pilikia nui. ʻO ke koho ʻoi aku ka mākaukau e hoʻohana i nā kiʻi paʻi a e hana i mea e mamao ai nā cliches. Hiki i nā mana ke loaʻa ka maluhia o ka noʻonoʻo no ka mea ʻike lākou palekana i nā kiʻi e hoʻohana ai, ʻoiai ke kiʻi nei i ka ʻike maoli e pono ai lākou e hana i nā mea kūʻai aku iʻoi aku ka ikaika. ʻOi aku ka maikaʻi e kau i ka hana e loiloi i nā kiʻi i mua, ma mua o ka hana ʻana me ka hoʻopiʻi ma hope.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.