SERP o kēia lā: Nānā ʻIke i nā Pahu o Google, Kāleka, Snippets Rich, a me nā Panels

Google SERP mea kūkuluʻIkepili a Rich pōkole

ʻEwalu mau makahiki i kēia manawa mai ka pahu aku i kaʻu poʻe kūʻai aku iā hoʻohui i nā pōpō waiwai i loko o kā lākou mau hale kūʻai pūnaewele, pūnaewele a me nā blog. Ua lilo nā ʻaoʻao hopena ʻenekini huli Google i mau ʻaoʻao ola, hanu, hōʻeuʻeu, i hoʻopilikino ʻia no ʻoe e ʻike i ka ʻike e pono ai ... mahalo nui i nā hoʻomaikaʻi ʻana a lākou i hana ai i ka ʻaoʻao hopena ʻenekini huli me ka hoʻohana ʻana i ka ʻikepili hoʻonohonoho i hāʻawi ʻia e nā mea paʻi.

ʻO kēlā mau hoʻomaikaʻi e hoʻopili ʻia:

  • Pahu pane pololei me nā pane pōkole, hikiwawe, papa inoa, carousels, a i ʻole nā ​​papa i loaʻa paha nā kiʻi e hoʻomaikaʻi iā lākou.
  • Nā Pākuʻi Nui hāʻawi ʻia e nā pūnaewele e hoʻomaikaʻi i nā ʻaoʻao i nā ʻenekini huli me nā kumukūʻai, nā lākiō, ka loaʻa, a pēlā aku.
  • Kāleka Rich no nā mea hoʻohana kelepona paʻalima hoʻohana.
  • Nā Kiʻi ʻIke ma ka ʻaoʻao ʻaoʻao ʻākau o kahi SERP e hāʻawi ana i nā kiʻi curated a me ka ʻike e pili ana i ka ʻimi.
  • Nā Panela ʻIke ma ka ʻaoʻao ʻaoʻao ʻākau o kahi SERP e hāʻawi ana i nā kiʻi i mālama ʻia, ka ʻike, nā palapala ʻāina a me nā papa kuhikuhi i kikoʻī ʻia i kahi inoa a ʻoihana paha.
  • Paka Kūloko (ai ole Paka Palapala ʻāina) ka naʻau o nā hopena ʻimi kūloko me ka ʻike ʻoihana, nā loiloi, a me nā palapala ʻāina. Hoʻokele nui ʻia kēia e ka ʻOihana ʻOihana ʻOihana kaʻu hana me nā mea hou a me nā loiloi mana.
  • Pili pū nā kānaka hāʻawi i nā nīnau e pili ana a me nā pane mai nā nīnau.
  • Paʻi Kiʻi kahi carousel papamoe ma nā nīnau e nānā pono ʻia i ka ʻike.
  • Nā Loulou Pūnaewele he papa inoa hoʻonui o nā loulou nui i loko o nā pūnaewele i makemake nui ʻia. Pākuʻi ʻia paha i kahi kahua ʻimi pūnaewele i kikoʻī i ka ʻimi ʻimi kūloko o ka pūnaewele.
  • Twitter Hōʻike ʻo carousel i ka papa inoa o nā tweets hou loa mai nā moʻokāki twitter.
  • Pahu Nūhou kahi carousel manawaleʻa manawa o ka haki nūhou a me nā moʻolelo kiʻekiʻe i loaʻa ma nā pūnaewele nūhou i ʻike ʻia.

Ma ka hoʻonohonoho ʻana i kāu ʻikepili a me ka mālama ʻana i nā kūlana Schema, hiki i kahi mana ke hoʻololi nui i kā lākou ʻike i loko o kēia mau hiʻohiʻona komo i ka ʻaoʻao hopena ʻenekini huli - keu hoʻi i ka hoʻomaikaʻi ʻana i kā lākou hopena i helu ʻia ma ka ʻaoʻao me ka hoʻohana ʻana i nā snippets waiwai.

Aia kekahi hoʻopaʻapaʻa maikaʻi ʻole e pili ana i kēia ... hiki iā Google ke mālama i nā mea hoʻohana ma kā lākou ʻaoʻao hopena ʻenekini huli ma mua o ka lawe ʻana iā lākou i kāu ʻaoʻao ʻaoʻao. Inā hiki iā lākou ke mālama i nā mea hoʻohana ma laila, e kaomi paha lākou i nā hoʻolaha, ka berena a me ka bata a Google. Akā hey ... Na Google ka ʻaha ʻimi huli, no laila makaʻu wau e pāʻani paha ʻoe i kā lākou pāʻani. Lana ka manaʻo, ke hoʻokele nei ʻoe i nā hopena o ka ʻenekia huli i kāu pūnaewele, ke hana nui nei ʻoe i ka hana ʻana a hoʻopaʻa ʻana i ka ʻike o kāu mea kipa i hiki iā ʻoe ke kūkulu i kahi pilina pololei

ʻAʻole wale ʻo Google e ʻōlelo nei i ka hāʻawi ʻana i kēia ʻikepili meta i hopena i kahi hōʻike maikaʻi loa ma kahi SERP, wehewehe pū lākou i ka hiki i nā snippets waiwai ke hoʻomaikaʻi i kāu ʻike ʻenekia ʻimi holoʻokoʻa no ka mea e aʻo ia i kā lākou algorithms ma ka ʻikepili ma loko o ka ʻaoʻao.

Inā ʻaʻole hoʻohana kāu ʻoihana, kāu mea kūʻai aku, a me kāu ʻike i ka mau momona momona, e waiho ʻia ʻoe i ka lepo e nā mea hoʻokūkū e hana. Inā ʻaʻole e walaʻau mai kāu ʻoihana kūʻai aku iā ʻoe e hoʻokō iā lākou - pono ʻoe e ʻike i kahi paʻa hou. A inā loaʻa iā ʻoe kahi pilikino a i ʻole nā ​​ʻenehana kahiko i kākoʻo ʻole iā lākou, pono ʻoe e neʻe a hoʻomohala i kahi hopena e hana. ʻAʻole ka hoʻonui ʻia o ka huli ʻana i nā snippets waiwai, pili lākou i nā helu kaomi ma waena o nā mea i manaʻo ʻia.

ʻO kēia infographic mai Brafton, He alakaʻi alakaʻi i kēlā me kēia hiʻohiʻona Google SERP: Snippets, Panels, Paid Ads a me nā mea hou aʻe, hāʻawi i kahi nānā hiʻohiʻona o ke ʻano o nā pepili waiwai a me nā ʻikepili i hoʻonohonoho ʻia ma ka ʻaoʻao hopena ʻenekini huli.

google waiwai pōkole infographic

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