ʻO ka mea aʻe ma ka papa helu heluhelu (ʻo ia ka paila maoli) ʻo ia Ke kūʻai aku ʻana Gravitational.
The nice folks at Wiley sent me the Marketing Book – they must have recognized that I'm a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that's what I love about Marketing books.
Someone asked me once if I had studied Sociology. I suppose I have in a sense… I believe that's what Marketing is all about. I don't profess to understand much about human behavior, but I like to observe it and share what I observe.
ʻO Gravitational Marketing, ka ʻepekema o nā mea kūʻai aku, he uhi paheʻe, he paheʻe paena, blog blog, a me kahi wehewehe nani:
Hāʻawi ʻo Gravitational Marketing i nā mea kālepa, nā ʻoihana ʻona, nā poʻe kūʻai aku a me nā ʻoihana kūʻai aku i kahi hana maʻalahi no ka ʻumeʻume ʻana i nā mea kūʻai aku a me ka panina ʻana o nā kūʻai aku me ka ʻole o ka hana ʻana i nā limahana kūʻai lima e like me ke kāhea anu, ke ʻimi a noi paha i ka ʻoihana.
Kākau ʻia no ka poʻe makemake i ke kūʻai aku, nā loaʻa kālā, nā mea kūʻai aku a me ke kālā i loko o kā lākou ʻeke akā makemake lākou e hana me ka ʻole o ka hana lima, hōʻike kēia puke i nā loina o ka huki maoli ʻana i nā mea kūʻai aku a hana maʻalahi hoʻi i ka kūʻai aku me ka ʻole o ka pushy, hana maʻalea. Hoʻohui ia i nā ʻōlelo aʻo kūpono e pili ana i nā hana i hoʻāʻo ʻia a hōʻoia ʻia me nā moʻolelo o nā ʻauwaha, nā wili kiʻekiʻe-ʻole-a-net a me nā ʻike kūʻai aku
I'm not one for slick, but I wouldn't e hoʻokolokolo i ka puke e kona uhi [intended]. The quotes from other authors sound like the book is funny, hard-hitting, and in your face. That doesn't sound as slick as the ads… it sounds like a book that I'll really enjoy.
Hiki iā ʻoe ke hoʻoiho i wahi o ka Hoʻolālā Gravitational at the authors' web site. I'll share my opinion of the book in a few weeks once I finish it.