ʻO kaʻu heluhelu aʻe: Gravitational Marketing

ʻO ka mea aʻe ma ka papa helu heluhelu (ʻo ia ka paila maoli) ʻo ia Ke kūʻai aku ʻana Gravitational.

The nice folks at Wiley sent me the Marketing Book – they must have recognized that I'm a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that's what I love about Marketing books.

Someone asked me once if I had studied Sociology. I suppose I have in a sense… I believe that's what Marketing is all about. I don't profess to understand much about human behavior, but I like to observe it and share what I observe.

ʻO Gravitational Marketing, ka ʻepekema o nā mea kūʻai aku, he uhi paheʻe, he paheʻe paena, blog blog, a me kahi wehewehe nani:

Hāʻawi ʻo Gravitational Marketing i nā mea kālepa, nā ʻoihana ʻona, nā poʻe kūʻai aku a me nā ʻoihana kūʻai aku i kahi hana maʻalahi no ka ʻumeʻume ʻana i nā mea kūʻai aku a me ka panina ʻana o nā kūʻai aku me ka ʻole o ka hana ʻana i nā limahana kūʻai lima e like me ke kāhea anu, ke ʻimi a noi paha i ka ʻoihana.

Kākau ʻia no ka poʻe makemake i ke kūʻai aku, nā loaʻa kālā, nā mea kūʻai aku a me ke kālā i loko o kā lākou ʻeke akā makemake lākou e hana me ka ʻole o ka hana lima, hōʻike kēia puke i nā loina o ka huki maoli ʻana i nā mea kūʻai aku a hana maʻalahi hoʻi i ka kūʻai aku me ka ʻole o ka pushy, hana maʻalea. Hoʻohui ia i nā ʻōlelo aʻo kūpono e pili ana i nā hana i hoʻāʻo ʻia a hōʻoia ʻia me nā moʻolelo o nā ʻauwaha, nā wili kiʻekiʻe-ʻole-a-net a me nā ʻike kūʻai aku

I'm not one for slick, but I wouldn't e hoʻokolokolo i ka puke e kona uhi [intended]. The quotes from other authors sound like the book is funny, hard-hitting, and in your face. That doesn't sound as slick as the ads… it sounds like a book that I'll really enjoy.

Hiki iā ʻoe ke hoʻoiho i wahi o ka Hoʻolālā Gravitational at the authors' web site. I'll share my opinion of the book in a few weeks once I finish it.