We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone LekaʻElele kela hookahi lā. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
ʻO nā ala wikiwiki ʻelua o ka ulu ʻana i kā mākou papa inoa nūhou marketing ʻo:
- Ke hoʻohui nei i kēlā me kēia pilina pili i hiki iā mākou ma o kā mākou pūnaewele a i ʻole leka uila. Hoʻopili kēia i nā ʻoihana pili lehulehu e launa mai iā mākou e pitch i nā manaʻo post blog (e pili ana i kēlā me kēia hola).
- Ke hoʻohui nei i nā mea āpau i kaʻu pūnaewele – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Maikaʻi loa kaʻu makemake e loaʻa iaʻu kahi ala automated e hana ai. Makemake wau e loaʻa kahi mea hana nāna e ʻohi i nā leka uila a pau a hoʻohui aunoa i ke kanaka i kaʻu papa inoa leka. ʻO ka mea hoihoi loa, ua ʻike wau i kēlā GetResponse ua hoʻohui i kahi hoʻohui like me kēia i loko o kā lākou paepae leka uila. Aia ma ka ʻākau nā kumuwaiwai āpau i hiki i nā mea hoʻohana GetResponse ke huki i nā mea kau inoa mai.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
ʻO ke kī i kēia mau mea āpau, he mau pāpālua ia:
- ka ka maikaʻi o ka ʻike in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- ka ka leo o nā mea kau inoa hou I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I makemake send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.