ʻO Ecommerce a me RetailNā Infografics MarketingKe kūʻai aku lawe lima a me ka pākaukau

Mai hoʻowahāwahā i ka hopena o kahi hale kūʻai brick and mortar

Ua kaʻana like mākou i kekahi mau laʻana pehea ʻOihana IoT (Pūnaewele o nā Mea) loaʻa paha kahi hopena nui o nā kūʻai kūʻai kūʻai liʻiliʻi. ʻO kaʻu keikikāne e kaʻana like nei i kahi nūhou me aʻu ma ke kūʻai aku e kuhikuhi ana i kekahi mau helu helu ʻino e pili ana i ka wehe a me ka pani ʻana o nā hale kūʻai liʻiliʻi.

ʻOiai e mau ana ka hakahaka o nā pani, he mea nui ia e ʻike i ka hoʻomau mau ʻana o kēia ʻāina i nā wahi kūʻai aku hou aku. ʻOiai ʻo Amazon, ka mea i kapa ʻia he kai kūʻai kalepa, ke hana pū nei me nā mea kūʻai aku a me ka wehe ʻana i kāna mau hale kūʻai ponoʻī. No ke aha mai? ʻIke mea kūʻai aku. ʻO ka mea ʻoi aku ka makemake o nā mea kūʻai aku ʻAmelika e hoʻopā i nā huahana a lākou e kūʻai nei a waiho pū i ka hale kūʻai me lākou - a hiki iā ʻoe ke kiʻi i kēlā me kahi kūʻai kūʻai liʻiliʻi.

Kūlike ʻole i ka nui o nā manaʻo, aia nō nā hale kūʻai brick-and-mortar a ʻaʻole e hele i kahi manawa koke. ʻAʻole, ʻaʻole kēia he moʻolelo naʻau e nānā pono ʻole i ka ʻoiaʻiʻo, akā he hiʻohiʻona ia o ka mea a nā mea kūʻai e noʻonoʻo ai a pehea e hana ai ka mākeke kūʻai maʻamau (offline) i nā makahiki i hala aku nei, ʻoiai ke kū nei o nā hale kūʻai kūʻai pūnaewele e ulu nei i kēlā me kēia makahiki. . 'O Rutgers University

Kuhi ʻia nā kuhi no 2018 ma mua o 91.2% o nā kūʻai āpau i kahi hale kūʻai liʻiliʻi, waiho wale iā 8.8% o nā kūʻai e kū nei ma ka pūnaewele.

Ua haku ʻia kēia infographic e ʻO ke kēkelē laepua o ke Kulanui o Rutgers ma ke Keʻena ʻoihana Hoʻokele polokalamu, a hōʻike i nā helu helu a me ke ʻano o ka hoʻopili ʻana o nā hale kūʻai liʻiliʻi me ka hoʻomaikaʻi ʻana o ka lawelawe mea kūʻai aku, ka ʻike mea kūʻai aku, ʻenehana loea, hui maoli, a me ka manaʻo o ka hale kūʻai. ʻIke paha ʻoe i ka loli, kahi e like ai nā hale kūʻai me nā lumi lumi hōʻike ma mua o nā waihona.

ʻO ka helu helu o ka hale kūʻai ʻo Brick a me Mortar

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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Martech Zone hiki iā ia ke hāʻawi iā ʻoe i kēia ʻike me ka uku ʻole no ka mea ke hoʻolilo nei mākou i kā mākou pūnaewele ma o ka loaʻa kālā hoʻolaha, nā loulou pili, a me nā kākoʻo. Mahalo mākou inā e wehe ʻoe i kāu mea hoʻolaha hoʻolaha i kou nānā ʻana i kā mākou pūnaewele.