Ke haʻi mai nā poʻe iaʻu ua loaʻa iā lākou kekahi SEO kā lākou pūnaewele me he mea lā he hanana hoʻokahi ia, nīnau mau wau i ka mea e hana nei i ka hana. ʻAʻole ka optimization kahi papahana e hoʻomaka a kū. Ke loli mau nei ka hoʻokūkū, ke loli mau nei ka ʻenehana, ke hoʻololi mau nei ka poʻe hoʻolohe ... a ke loli mau nei ka Algorithm Google. Ua kau ʻia ma mua wale nō Hoʻololi ʻo Google Panda - akā ʻoi loa aku ka ʻike o kēia infographic. ʻO ka mālama ʻana i kēia mau loli kahi hana mau… a me ka hoʻokō ikaika ʻana i nā ʻōlelo aʻoaʻo mai kā Google ma nā hoʻololi algorithm hiki ke mālama iā ʻoe ma mua o kāu hoʻokūkū a hoʻomaikaʻi i kāu hopena holoʻokoʻa.
Ua hōʻano hou au i ka pou ʻo Alexandre - inā ʻoe e kaomi i ke kiʻi, e lawe ia iā ʻoe i ka pūnaewele kumu i loaʻa kahi mīkini zoom ma luna. Mahalo no ka lawe ʻana i kēlā i ko mākou manaʻo!
Loaʻa iaʻu kekahi no ʻoe, e ka hoaaloha: He aha kou manaʻo i ka ʻokoʻa ma waena o Panda a me ka hoʻopaʻi hoʻopaʻi hou hou? I kēia manawa, manaʻo ʻia ʻaʻole i nānā ke keʻena o ka ʻoihana redundancy a me ka poʻe a pau e kuhikuhi ana i ke wikiō hou loa a Matt Cutts ma Over-Optimization no ka mea ua pilikia ʻoe i ka hoʻopili ʻana i nā huaʻōlelo a me nā kikokikona huna mai ka hoʻomaka ʻana o Google Webmaster - Hāʻule 2007 inā wau e hoʻomanaʻo.
Ke ulu mau nei ʻo Google a hana i nā loli, akā maopopo ʻo 2011 he makahiki nui. Makemake ʻo Google e hāʻawi i kāna mea hoʻohana i nā hopena maikaʻi loa. Ma ke ʻano he SEO, he mea nui iā mākou e ʻike i kēia mau loli algorithm a mālama i nā ʻaoʻao ma kā mākou pūnaewele.
Hoʻohana mākou i nā kuki ma kā mākou pūnaewele e hāʻawi i ka ʻike kūpono loa ma o ka hoʻomanaʻo ʻana i kāu makemake a makemake hou i nā kipa. Ma ka kaomi ʻana i ka "ʻae ʻia", ʻae ʻae ʻoe i ka hoʻohana ʻana i nā kuki HUA.
Hoʻohana kēia pūnaewele i nā kuki e hoʻomaikaʻi ai i kāu ʻike ʻoiai ʻoe e hoʻokele ma o ka pūnaewele. Ma waho o kēia, mālama ʻia nā kuki i hoʻokaʻawale ʻia e like me ka mea pono i kāu polokalamu kele pūnaewele no ka mea he mea nui ia no ka hana ʻana i nā hana maʻamau o ka pūnaewele. Hoʻohana pū mākou i nā kuki ʻaoʻao ʻekolu e kōkua iā mākou e kālailai a hoʻomaopopo pehea ʻoe e hoʻohana ai i kēia pūnaewele. E mālama ʻia kēia mau kuki ma kāu polokalamu kele pūnaewele wale nō me kāu ʻae. Loaʻa iā ʻoe ke koho e haʻalele i waho o kēia mau kuki. Akā ke koho nei i kekahi o kēia mau kuki i ka hopena o kāu ʻike ʻike.
Pono nā kuki kūpono e pono ai no ka hoʻohana ponoʻana o ka pūnaewele. ʻO kēia māhele wale nō nā'atila e hoʻomaopopo ana i nā hana papahana a me nā hiʻona palekana o ka pūnaewele. ʻAʻole i paʻi kēia mau kukina i nāʻike pilikino.
ʻO kēlā me kēia kuki i kūponoʻole no ka hoʻohanaʻana o ka pūnaewele a hoʻohanaʻia no ka hōʻiliʻiliʻana i nāʻike pilikino pono'ī ma nā waihona, nā hoʻolaha, a me nā mea i hoʻopaʻaʻia e kapaʻia he mau kuki kūponoʻole. He kūpono ka loaʻaʻana o ka mea hoʻohana ma mua o ka holoʻana i kēia mau kuki ma kāu pūnaewele.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
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Liʻiliʻi loa e heluhelu = /
Liʻiliʻi loa e heluhelu = /
Kahi maikaʻi loa! E kau mākou i kahi loulou iā ia i hiki iā ʻoe ke wehe.
Douglas Karr
ʻOi aku ka maikaʻi i kēia manawa 🙂 Mahalo!
Mahalo!!!
Ua hōʻano hou au i ka pou ʻo Alexandre - inā ʻoe e kaomi i ke kiʻi, e lawe ia iā ʻoe i ka pūnaewele kumu i loaʻa kahi mīkini zoom ma luna. Mahalo no ka lawe ʻana i kēlā i ko mākou manaʻo!
Loaʻa iaʻu kekahi no ʻoe, e ka hoaaloha: He aha kou manaʻo i ka ʻokoʻa ma waena o Panda a me ka hoʻopaʻi hoʻopaʻi hou hou? I kēia manawa, manaʻo ʻia ʻaʻole i nānā ke keʻena o ka ʻoihana redundancy a me ka poʻe a pau e kuhikuhi ana i ke wikiō hou loa a Matt Cutts ma Over-Optimization no ka mea ua pilikia ʻoe i ka hoʻopili ʻana i nā huaʻōlelo a me nā kikokikona huna mai ka hoʻomaka ʻana o Google Webmaster - Hāʻule 2007 inā wau e hoʻomanaʻo.
Ke ulu mau nei ʻo Google a hana i nā loli, akā maopopo ʻo 2011 he makahiki nui. Makemake ʻo Google e hāʻawi i kāna mea hoʻohana i nā hopena maikaʻi loa. Ma ke ʻano he SEO, he mea nui iā mākou e ʻike i kēia mau loli algorithm a mālama i nā ʻaoʻao ma kā mākou pūnaewele.