Kahi pou kūpono ma Influencer Marketing Strategies no nā Hōkele

Mālama Influencer Hotel

Yikes… inā ʻaʻole ʻoe i ʻike i kēia hanana ma waena o ka piʻi ʻana o ka influencer media social Elle Darby a me Paul Stenson, ka mea nona ka Dublin's the White Moose Café a me Charleville Lodge. Āhea ʻO Elle Darby ua hoʻoholo ʻo ia e hele i ka wā hoʻomaha, ua hōʻea ʻo ia i kekahi mau hōkele e hoihoi paha ʻo ia i ka noho ʻana e ʻike inā hiki iā lākou ke hāʻawi i kahi noho ma ke kālepa no kekahi hoʻolaha ma o kāna mea e ʻike nei.

ʻAʻohe mea e noi nei i kaʻu mau keneta ʻelua, akā makemake wau e hoʻolako. Manaʻo wau aia kahi lawe aku no Ms. Darby a me Mr. Stenson:

  • No Mr. Stenson - huhū ʻo Ms. Darby no kona ʻike ʻole ʻia no ka hana āna e hoʻokō ai ma ka pūnaewele no kāna mea kūʻai aku. ʻAe ʻae au - ʻaʻole ʻike pinepine ka poʻe i ka waiwai i ka hana a hana ʻia nā ʻike ʻike ʻike. ʻAʻoleʻike pinepine ka poʻe i ka lōʻihi o ka manawa a me ka hoʻoikaika ʻana i hana ai a hiki i kekahi pae o ka mana. ʻAʻole pono ʻo Mr. Stenson e hele i ka lehulehu a hoʻouka iā Ms. Darby.
  • No Ms. Darby - Ua ʻike a he mau hoaaloha wau me nā mea nona ka hale ʻona. He hana mahalo ʻole ia ma kahi āu e hana ai i 7 mau lā i ka pule a manaʻo ʻia e hāʻawi i ka lawelawe 5-hōkū no ka loaʻa kālā 0-hōkū i kekahi manawa. E noʻonoʻo e hana ana i mau makahiki e loaʻa kahi o kāu mau moemoeā e noi wale ʻia ai e nā poʻe e makemake ana kuai hana nui no ka hōʻike. ʻOiai ʻike ʻoe ua hoʻowahāwahā loa lākou i ka waiwai i hiki iā ʻoe ke hāʻawi iā lākou, ke manaʻoʻiʻo nei wau e hoʻowahāwahā nei ʻoe i ka hana a lākou i hana ai e kūkulu i ko lākou mana a me ka hilinaʻi i kā lākou ʻoihana hoʻokūkū kiʻekiʻe.

Me he mea lā e pāpālua nei ʻo Mr. Stenson i ka manawa kūpono e mālama ai i nā poʻo inoa, kāhea ʻana iā Ms. Darby no ka hōʻike pāpāho i kahi mele o $ 6.5 miliona. ʻ,, a ua hoʻokuʻu ʻia kekahi laina o ka lole.

ʻAʻole wau i manaʻo he kūlana kēia kahi e hilinaʻi ai ka hilinaʻi o ka hana kaiaulu a i ʻole he ʻoihana hilinaʻi paha ia. He ʻaoʻao ʻelua kēia i ʻike ʻole i ka waiwai o ka hāʻawi a kekahi. Ma ke ʻano he influencer a he kanaka ʻoihana, kū wau i luna a kūkulu i ka pā no ka hana e like me kēia. ʻAʻole kū hoʻokahi kaʻu pane, akā hoʻomau ia e kōkua i koʻu kaulana. Eia ʻo…

ʻAʻole, mahalo.

ʻAe ... ʻo ia wale nō. ʻAʻohe manaʻo ʻeha, ʻaʻohe invoice, ʻaʻohe hōʻike ākea, ʻaʻohe hoʻouka kaua a nā koa kaulike kaulike ... he maʻalahi wale, pane, pane.

ʻLelo ʻia, ʻaʻole au e hōʻike ʻia ma nā ʻatikala 114 ma nā ʻāina he 20.

ʻO kaʻu e lawe ai i kēia ʻo Ms. Darby lāua ʻo Mr. Stenson makemake paha e hele e hoʻolauleʻa me kekahi, ua loaʻa iā lāua ʻelua ma mua o kā lāua waiwai i ka hoʻolaha ʻana no kā lāua mau hana. ʻO kēlā ʻōlelo, ʻaʻole maopopo iaʻu ua hana kekahi ʻaoʻao i ke aloha, ka mahalo, a me ka mahalo ʻole paha e manaʻo nei lākou ua hana lākou. Ke nānā nei i ke ʻano i ka nānā ʻana, e like me kaʻu e hana nei, maʻalahi maʻalahi no laila ʻaʻole wau e hōʻino i kēlā me kēia ʻaoʻao ... e hāʻawi wale ana i kahi manaʻo no ka poʻe influencers a me nā hōkele e ʻike iā lākou iho i nā ʻano like.

Nā Hōkele a me Influencer Marketing

Maopopo loa nā helu i hiki ke hoʻohana pono ʻia ke kālepa influencer no nā hōkele. Ua ʻike ʻo Rhythm One no kēlā me kēia $ 1 i hoʻolilo ʻia no ke kālepa influencer, $ 2.26 i loaʻa i ka waiwai media i hoʻihoʻi ʻia. Kākoʻo hou aku i kā Ms. Davis hāʻawi, 63% o nā mea kūʻai aku o ʻEulopa i ʻike ʻo nā manaʻo i kau ʻia ma ka pūnaewele a me nā ʻōlelo aʻoaʻo ka mea i hana ʻia e pili ana i nā hōkele ke hiki mai i nā hōkele.

ʻO kaʻu ala pilikino i ka marketing influencer ʻokoʻa ʻokoʻa ma mua o ka hapanui, akā hoʻopakele iaʻu mai nā kūlana i luna. ʻO kaʻu kani i nā ʻoihana kēia - e waiho wau i ka huaʻōlelo ma laila a laila ʻike mākou pehea e holo ai. Me nā hōkele, ʻokoʻa iki ia i ka lilo ʻana o ka hōkele i kou noho ʻana. Malia paha i hiki i kahi ʻaelike ke hoʻokau ʻia ma kahi a Ms. Darby i hāʻawi aku ai e uku no ka noho ʻana - akā makemake e hōʻike iā lākou he mana kāna i kā lākou ʻoihana. A laila hiki iā ia ke hāʻawi i ka uku a hoʻihoʻi kālā paha e pili ana i ka pane. Kekahi mea e like,

"ʻO ke kaiāulu aʻu i hoʻomohala ai i nā makahiki he pane maikaʻi i kaʻu mau hoʻohou a he hapa nui o lākou e hoʻomaha i kahi kokoke i kou wahi moe. Inā makemake ʻoe, makemake wau e kākau e pili ana i koʻu noho ʻana a inā hana ia i ʻoihana hou aʻe nāu hiki paha iā mākou ke hoʻohui i kahi uku hoʻemi a manuahi paha i ka wā e hiki mai ana. ʻIke maikaʻi e kū mau ana wau no ka noho ʻana ma Dublin! ”

ʻAʻole paʻakikī loa, ʻeā? ʻAʻohe mea ʻino, ʻaʻohe pelapela ... he ʻaelike mua wale nō e kau ana i nā mea i manaʻo ʻia a noi no kahi pane. A he "ʻAʻole, mahalo." he pane kūpono kūpono.

Pehea e ana ai kahi Hōkele i ka ROI o Influencer Marketing?

Kēia infographic mai ʻO ʻEulopa hana i kahi hana nui e kōkua ai i ka Hotel Marketers e hoʻomaopopo i ka hoʻihoʻi, ke kaʻina hana, a pehea e ana ai i ka hopena o ka marketing influencer. Makemake paha ʻo Mr. Stenson e nānā! Ma hope o kā Ms. Darby kau ʻana, hiki iā ia ke kali i kekahi mau pule a hoʻohālikelike i nā hopena i nā hana kūʻai aku ʻē aʻe āna e uku nei, e nānā pono ana:

  • ʻano - ka helu o nā makemake, nā ʻōlelo, a me nā pane me ka influencer.
  • ʻO Virality - ehia mau manawa i kaʻana like ʻia ai ka ʻike.
  • ukali - ka ulu a holomua paha i ka helu o nā mea ukali ma hope o ka haʻi ʻana.
  • Haea - nā helu o ka noho ma luna o ka manawa.
  • kalepa ae la lakou - ke kaʻa i ka pūnaewele hōkele.
  • a hiki i - ehia mau poʻe i ʻike i ka (nā) pou.

Hōʻike: ʻAʻole i loaʻa iaʻu kahi mea no ka kaʻana ʻana i kēia infographic nui mai ka ʻEulopa! ʻAʻole wau i launa pū me Ms. Darby a me Mr. Stenson.

Mālama Influencer Hotel

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