Pehea e ʻāpana ai ʻo Enterprise i nā limahana a me ke kālā no ka pilikanaka

pehea nā limahana lama a me ka nohona kālā

Ua alakaʻi ʻia ʻo Wildfire a me Ad Age a anamanaʻo ke noi nei ma kahi o 500 ke kūʻai aku ʻana ʻoihana nā luna a me nā luna hoʻomalu e pili ana i kā lākou hoʻokokoke ʻana i ka kūʻai kaiāulu. Ua aʻo lākou i ka hana ʻana o nā mana ʻoi aku ka maikaʻi a me ka holomua e hana i nā mea hoʻolohe, a me nā mea a nā poʻe e hakakā nei me ka pilikanaka e hana nei.

ʻAʻole he koho hou ka pāpili kaiaulu no ka ʻoihana, pono ia e mālama a pale i ka pono o kāu brand ma ka pūnaewele. Mai ka lawelawe aku i nā mea kūʻai aku, hiki iā ʻoe ke ʻike i kēlā me kēia ʻoihana ma ka pūnaewele - e ʻimi nei i kā lākou kūʻai hou mai a hoʻolaha i ka ʻōlelo i kā lākou hope loa. ʻĀ ahiu kuhikuhi i kēia mau hiʻohiʻona:

  • 45% o nā ʻoihana me ka loaʻa kālā ma mua o $ 1 biliona ma luna o 50 mau limahana i hoʻolaʻa ʻia i ka pāpili kaiaulu.
  • ʻO ke kālepa, PR, a me nā ʻike o nā mea kūʻai mai nā kime kiʻekiʻe loa me kahi kuleana i ka pilikanaka, akā ʻo nā hopena kaiaulu a hiki i nā hui 10 ma waena o ka ʻoihana.
  • 68% o nā ʻoihana e manaʻo e hoʻonui i ka lilo o ka nohona i ka pōʻaiapuni o ka wā e hiki mai ana, e hōʻike ana i ka ʻike a me ka mua o ka hana a ka nohona.

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